Dolby Laboratories, known for its proprietary high-dynamic range technology, is conducting research on how media impacts human beings. The biophysical lab, run by chief scientist Poppy Crum, was established in 2015, growing out of research begun in 2012 to better understand human reactions to audio and video. In addition to aiming thermal cameras at them, the subjects wear a 64-channel EEG cap measuring electrical activity in the brain, heart rate and galvanic skin response trackers and a pulse oximeter. Continue reading Dolby Uses Biosensors to Research Media’s Impact on Viewers

After a 2-to-1 vote, the FCC put a halt to a portion of the privacy rules passed in October. New FCC chair Ajit Pai said those rules required high-speed Internet providers, such as AT&T and Comcast, to secure their customers’ data against hacking and other unauthorized uses. This stay of new government rules may be a foreshadowing of a broader repeal of privacy protections, believe some experts. In line with that, Pai also stated that the Federal Trade Commission, not the FCC, should “oversee broadband and Internet industries.” Continue reading FCC: Pai Halts Privacy Rules, Foreshadowing Broader Repeal

In “The Human Race,” a short produced by visual effects house The Mill for Chevrolet, the automaker’s new 2017 Camaro ZL races a futuristic Chevy concept car, one driven by a racecar driver and the other by artificial intelligence. This short premiered at the Game Developers Conference to showcase how the car was created via real-time rendering, with the help of the Unreal game engine. Unreal maker Epic Games CTO Kim Libreri demonstrated how aspects of the movie could be changed in real-time, while it was playing. Continue reading Epic Games Demos Real-Time Effects for New Branded Short

Nintendo just released Switch, a new console that combines mobile and home gaming. A tablet with wireless controllers that can be used anywhere, the Switch is aimed at enabling inventive software that will help distinguish it from its rivals. Unlike past platforms, the Switch was created without the direct participation of Super Mario and Wii veterans Shigeru Miyamoto, Genyo Takeda and their team. Shinya Takahashi, who oversaw its development, says the Switch comes loaded with capabilities allowing a variety of content. Continue reading Nintendo Releases Switch, Anticipated Hybrid Game Console

According to the Recording Industry Association of America and 14 other groups, the 19-year-old Digital Millennium Copyright Act (DMCA) needs to be updated. They’re telling the U.S. Copyright Office that new piracy controls are required. Currently, ISPs that “expeditiously” remove copyrighted content when alerted by rights holders get legal immunity or so-called safe harbor. But the RIAA and others say this process is not sufficient, as the pirated copy reappears instantly, requiring yet another takedown notice. Continue reading Copyright Holders Demand DMCA Update, Addition of Filtering

Amazon’s live streaming video platform Twitch plans to begin delivering computer games digitally. Starting this spring, the user will see a “buy” button on website broadcasts of computer games from 20 companies; players can download the game and other goods, such as expansion packs, directly from the site. According to comScore, in the U.S., Twitch is now No. 8 among the top 500 visited websites in terms of average time spent per visitor. Also this spring, Microsoft will debut subscription-based Xbox Game Pass. Continue reading Twitch Moves to Digital Delivery, Microsoft Game Site to Debut

One model of Apple’s upcoming new iPhones will feature a flexible OLED screen, similar to those used by Samsung Electronics, say sources. The Wall Street Journal reported in November that the Silicon Valley company had asked manufacturers to produce prototype screens. Now, say those sources, Apple has ordered enough components for mass production. With an OLED screen, Apple would have the ability to bend the screen in a variety of ways, including adding a curve at the edge of the phone. Continue reading Apple’s 10th Anniversary iPhone to Tout Curved OLED Screen

Worldwide, people are watching more than 1 billion hours a day of YouTube videos, a number that threatens to topple the primacy of U.S. television viewing. That represents a 10-fold increase in YouTube viewership since 2012, said to be pegged, in part, to Google’s use of artificial intelligence to recommend videos. These personalized video line-ups keep people watching, and YouTube’s exponential growth of content — 400 hours of video uploaded each minute — means there’s always something new to watch. Continue reading At 1 Billion Video Hours Daily, YouTube May Topple TV Views

Aiming to improve digital advertising for the OTT market, BrightLine is partnering with Nielsen Marketing Cloud, with its 60,000 audience segments, to enable advertisers to better target their messages on connected TVs and over-the-top streaming devices. Hulu, Discovery Communications and Viacom already use BrightLine technology to add interactivity and personalization to linear ads for ordinary TVs. For example, on OTT devices, a user can click on a car ad to see related video content or access dealer information. Continue reading BrightLine, Nielsen Partnership Aims to Better Target OTT Ads

Since Thalmic Labs debuted the Myo muscle-sensing armband, which lets users control a computer with a wave, the Y-Combinator startup received a $120 million investment from Intel Capital, the Amazon Alexa Fund, and Fidelity Investments Canada; and hired Samsung veteran Tara Kriese as its CMO and former Under Armour wearable devices head Abhi Bhatt as VP of Product Experience. The 100-employee company also opened a 50,000 square-foot manufacturing facility in Waterloo, where it’s working on its next, still-unannounced product. Continue reading Thalmic Labs Aims to Change How We Interact with Computers

As Americans change their viewing habits, watching content on TVs, laptops, smartphones and a dozen other devices, TV networks and marketers among others want more information. TVision is one such company that’s answered the call. With a Microsoft Kinect device on top of a receiver, TVision can track the movement of participants’ eyes in relationship to the TV, recording tiny shifts for everyone in the room. TVision then matches viewing patterns with shows and commercials via technology that “listens” to the TV broadcast. Continue reading TV Ratings Companies Help Marketers Find Engaged Viewers

At the opening of the Mobile World Congress in Barcelona yesterday, Netflix chief executive Reed Hastings gave a keynote address, indicative of the importance of his company’s many international partnerships with cellphone and cable operators. As a result of those relationships, Netflix is able to build out its subscriber base without much advertising and more readily enter new markets. Hastings’ appearance in Barcelona jibes with the company’s stated goal of focusing on subscribers outside the U.S. Continue reading Netflix Foreign Sales Catching Up to North American Revenue

Google is making Assistant available to all its Android partners, in an effort to entice more Apple iPhone customers. Introduced five months ago, Google Assistant, which answers questions, plays music and completes tasks, is showcased in a closer partnership with LG Electronics, announced at the Mobile World Congress in Barcelona. Up until now, Google’s Pixel smartphone, which was introduced in October, has been the only handset with Assistant. Apple’s iPhone will have its tenth anniversary this year. Continue reading Google Takes On Siri, Opens its Assistant to Android Partners

The Federal Communications Commission will now allow new 4G LTE wireless devices (known as LTE-U, for unlicensed) to use a portion of unlicensed 5Ghz airwaves currently used for Wi-Fi. With this decision, wireless providers can now deliver mobile broadband service, sharing the airwaves with Wi-Fi, says new FCC chair Ajit Pai, who made the ruling as a way of ending the dispute between the two industries. In the wake of this decision, Verizon Communications and T-Mobile US announced they will launch LTE-U networks and devices in the spring. Continue reading FCC Allows LTE-U Devices to Share Airwaves Used for Wi-Fi

HTC opened its Viveport VR subscription service to developers, to allow them to register games and VR experiences in advance of the service’s launch, expected in the next few weeks. Since the service was first announced at CES 2017, HTC has accumulated a list of more than 14,000 consumers who wish to be notified of the launch. HTC has not announced final pricing for the service but it reportedly will be similar to fees charged by Netflix and Spotify. The monthly fee will offer a limited number of games and experiences. Continue reading HTC Viveport VR Service Now Open to Developers, Publishers