Apple Acquires Faceshift and Compelling Motion Capture Tech

Apple has acquired Zurich-based startup Faceshift, which could further Apple’s role in the virtual reality tech space. Faceshift’s motion capture technology creates animated avatars and figures in real-time that reflect an individual’s facial expressions. While Apple has confirmed the acquisition, specific plans have yet to be announced. However, TechCrunch points to three possibilities: for use in gaming avatars “for a more immediate and realistic experience,” as a tool in film production for “animating characters to more closely mimic the actors’ facial movements” (it was used in the latest “Star Wars” film), and even as potential enterprise applications that could incorporate “facial recognition for identification or security purposes.”