Amazon Prime Music May Be Solution for the Casual Listener

Amazon has quietly been developing Amazon Prime Music, which now offers more than one million songs to subscribers of its $99-per-year Prime membership program. While that is only a fraction of the tracks offered by services such as Spotify and Apple Music, and the service does not feature current hits from many of today’s top acts, “the company has begun to establish itself by focusing on what may be a vast part of the audience for streaming music: casual listeners and families,” notes The New York Times. “This part of the market, analysts say, may not mind the absence of a few current hits, especially considering that they can also receive the shipping discounts and streaming video offerings.”

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