Amazon More Than Doubled Overall E-Commerce Market Growth in Q4
By Karla Robinson
February 8, 2012
February 8, 2012
- According to comScore, Amazon’s fourth quarter growth of 35 percent more than doubled the overall e-commerce market growth, which increased 14 percent in Q4.
- The comparison is slightly skewed because Amazon’s results include international sales and mobile phone purchases, which comScore doesn’t track. Even so, Wall Street had estimated a 40 percent growth from the 2010 fourth quarter.
- AllThingsD posted several notable findings from comScore’s report:
- “The fourth quarter represented the ninth consecutive quarter of positive year-over-year growth, and fifth consecutive quarter of double-digit growth rates.”
- “For the entire year 2011, U.S. retail e-commerce spending reached a record $161.5 billion, marking a 13 percent increase from 2010.”
- “The categories that grew by at least 18 percent year over year: Digital content and subscriptions, jewelry and watches, consumer electronics, toys and hobbies, and computer software.”
- “10 days in Q4 surpassed $1 billion in online spending.”
- “52 percent of e-commerce transactions included free shipping, representing an all-time high.”
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