January 11, 2016
YouTube announced that it would join Netflix and Amazon in supporting high dynamic range technology for its video content. Robert Kyncl, YouTube’s chief business officer was on stage during CES with GoPro CEO Nick Woodman and Vrse CEO Chris Milk discussing 360-degree video when he mentioned the HDR news. YouTube also plans a partnership with GoPro to deliver more 360-degree content to its online platform. LG, Panasonic and Sony were among the manufacturers in Las Vegas promoting new HDR-compatible TVs.
“The idea with HDR is to improve video image quality by expanding the contrast ratio and color palette to offer a more realistic, and natural image,” explains TechCrunch. “HDR picture quality is better because of its ability to produce richer colors and improved contrast between the brighter areas on the screens and darker parts of the images. You’re also able to see more detail in dark, shadowy scenes.”
YouTube partners Hisense, LG and Samsung were showing YouTube videos from NASA and Karmin in 4K HDR. No specific date was given, but YouTube says HDR support is coming this year.
On stage, Woodman also discussed GoPro’s plans for its upcoming six-camera spherical capture rig, which could bring more 360-degree video to YouTube.
The new offering would be more “casual” than the 360-degree Odyssey VR rig in an effort to target consumers. At the GoPro booth, company reps showcased the spherical rig above and offered attendees a look at immersive action-based video content on Samsung Gear VR headsets.