Will Amazon Be a Contender in the Tablet War? Forrester Says Yes
By Rob Scott
August 30, 2011
August 30, 2011
- Amazon’s tablet PC is widely expected to be ready for release this fall and, according to Forrester Research, will “completely disrupt the status quo.”
- Forrester analysts predict the tablet will provide competition for Apple’s iPad and could sell as many as 5 million units in the fourth quarter of 2011.
- The report suggests Amazon’s success will depend on pricing the device below $300 (paidContent points out that Amazon has yet to officially confirm it will even release a tablet).
- Forrester believes an Amazon tablet will prove popular based on the company’s “willingness to sell hardware at a loss combined with the strength of its brand, content, cloud infrastructure, and commerce assets.”
- If successful, an Amazon tablet could significantly boost the competitive profile of Google’s Android operating system.
2 Comments
Interesting tidbit in Forrester’s research:
“While some may view a partnership with Google as an asset, we see it as a challenge. Product strategists that we’ve spoken with at OEMs have voiced frustration about the limits of Android — its lack of polish, the terrible shopping experience in the Android Market, the rules that Google has set for Honeycomb use that limit differentiation, and the fragmentation of earlier versions of the OS. Only 9% of consumers considering buying a tablet actively prefer an Android tablet — compared with 16% who prefer iOS and 46% who prefer Windows.”
Interesting tidbit in Forrester’s research:
“While some may view a partnership with Google as an asset, we see it as a challenge. Product strategists that we’ve spoken with at OEMs have voiced frustration about the limits of Android — its lack of polish, the terrible shopping experience in the Android Market, the rules that Google has set for Honeycomb use that limit differentiation, and the fragmentation of earlier versions of the OS. Only 9% of consumers considering buying a tablet actively prefer an Android tablet — compared with 16% who prefer iOS and 46% who prefer Windows.”
Leave a comment
You must be logged in to post a comment.