Verizon Wireless Dumps Unlimited Data Service Plan

  • After weeks of speculation, Verizon Wireless has announced it will no longer offer customers unlimited data service plans, but will instead introduce service tiers at varied price points.
  • Verizon joins AT&T and T-Mobile in offering tiered service models. Sprint Nextel remains as the only major carrier to offer an unlimited data plan.
  • Verizon’s current unlimited data model is $30 on most plans. Moving forward, customers will get a maximum of 2GB/month for that price. Customers who use up to 10GB will pay $80/month.
  • Customers with an existing unlimited plan will be grandfathered in and will not have to change to a tiered plan, but any change in service will terminate the unlimited data plan.
  • ETCentric contributor Phil Lelyveld comments: “It will be interesting to see if this becomes a competitive differentiator among services, and whether consumers hit the limits and start caring about limits on their wireless data plans.”