- UltraViolet (UV), the digital locker system that allows viewing of content across multiple devices, will roll out on October 11th in the U.S. with an expanded global rollout expected in the months to follow.
- “All of the major studios are supporting the new cloud-based product, although Disney is not one of the more than 70 official members of the Digital Entertainment Content Ecosystem, which oversees UV,” reports Variety.
- Warner Bros. exec Justin Herz said this week that his studio will provide half of its movie and TV catalog available on UltraViolet by the end of 2012. The first UV release, Warners’ “Horrible Bosses,” will reportedly be released Tuesday, to be followed by the availability of “Green Lantern.”
- Fox suggested that “a significant” amount of its content would soon be UV-enabled, while Sony plans to launch with “The Smurfs” and “Friends With Benefits.”
- “Studios that have signed up for UV hope the new technology will re-ignite the home entertainment market and boost revenues following the collapse of DVD sales and the failure of Blu-ray to generate excitement among consumers,” adds Variety. “UV-enabled discs allow buyers to watch the same content on 12 different devices with an Internet connection, including connected TVs, laptops, tablets or mobiles, once they open a streaming account.”
Topics: Blu-ray, Cloud, Connected, DECE, Digital Entertainment Content Ecosystem, Disney, DVD, FOX, Laptop, UltraViolet, UV, Warner Bros.
4 Comments
My question would be: What hardware will be supported at launch? Will my Sony PS3 get its UV upgrade/update?
that’s a good question, at least for the 1st phase. Since the initial launch in Oct will be streaming only, a service provider will likely be able to tailor the stream for devices they service (my guess). The real question is, with all the interest from Studios, will device makers step up and either update existing devices or create new UltraViolet compliant playback devices and apps in time for the launch of Ultraviolet downloadable, early next year?
My question would be: What hardware will be supported at launch? Will my Sony PS3 get its UV upgrade/update?
that’s a good question, at least for the 1st phase. Since the initial launch in Oct will be streaming only, a service provider will likely be able to tailor the stream for devices they service (my guess). The real question is, with all the interest from Studios, will device makers step up and either update existing devices or create new UltraViolet compliant playback devices and apps in time for the launch of Ultraviolet downloadable, early next year?
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