Blogging platform Tumblr recently launched Tumblr TV, a new feature designed to help users discover and share GIFs. The rollout follows the introduction of Tumblr’s GIF search engine in early June. “The addition is a combination of a search and viewing feature for GIFs, which helps you find the animated images housed on Tumblr and then view them in a full-screen mode,” according to TechCrunch. “The ‘TV’ part of the feature’s title refers to the fact that the interface offers player controls, like play, pause, forward and backward.” The Tumblr GIF search engine is only available to logged-in users, while Tumblr TV is open to all. Both are desktop only for now.