Snapchat Now Competing in the Multiplayer Gaming Arena

Snap Inc. announced yesterday that its popular Snapchat app now features multiplayer games, starting with “Bitmoji Party” and five other titles. The move is an effort to compete in a new social space dominated by “Fortnite” in which real-time, multiplayer games also serve as online communities. Snap plans to work with game developers such as Zynga and ZeptoLab. The combination of gaming and social networking is on the rise. According to Epic Games, its “Fortnite” had 250 million players as of March, while Netflix recently suggested that it competes with “Fortnite” more than HBO. Continue reading Snapchat Now Competing in the Multiplayer Gaming Arena

Mobile App Market Grows in China, but Harder to Penetrate

The global market for mobile apps continues to grow, but raises business challenges for those creating new apps. Developers targeting China, the world’s largest smartphone market, face a complex and oft-times confusing process. These app makers are forced to navigate through dozens of app stores with looser rules than in the U.S., fending off cloned apps and steering around regulations and local competition. Continue reading Mobile App Market Grows in China, but Harder to Penetrate