An increasing number of YouTube’s 1.5 billion viewers are watching its videos on the living room TV set rather than smartphones. With Internet-connected TVs, users are having an easier time streaming over-the-top content at home, where they can enjoy the content on a much bigger screen. Other over-the-top providers, from Roku to Apple TV, Facebook to Twitter, are experiencing the same kind of migration from smaller digital devices to the TV. That means more advertisers than ever are buying YouTube and its ilk. Continue reading Advertisers Follow YouTube Viewers to Living Room TV Sets

YouTube has been testing a feature in select markets that allows the platform to become a kind of mobile messenger. The feature, which began testing in mid-2016, lets users avail themselves of a new tab in the mobile app to send videos to their friends and chat. After a soft rollout to users in Canada at the beginning of 2017, YouTube later launched the new feature in parts of Latin America. The global rollout  this week, but will take a few days to appear on all users’ phones. YouTube also tweaked the user interface in several ways. Continue reading YouTube Introduces In-App Video Sharing and Chat Globally

The Internet is undergoing an evolution, with an onrush of people forming the ranks of what the tech industry dubs “the next billion” users. These newcomers have a decidedly different profile than those who came before: often barely literate, these people avoid text in favor of voice activation and images as a way to communicate. These first-time Internet users are finally gaining entry with the advent of low-cost smartphones with user-friendly interfaces and inexpensive data. Now, tech companies must adapt. Continue reading Internet Firms Adjust to the Needs of the Next Wave of Users

Puerto Rican singer Luis Fonsi and rapper Daddy Yankee have achieved a notable milestone; the music video for their summer hit single “Despacito” is now the most-watched YouTube video in history. The song reached #1 in May — the first Spanish-language song to do so since “Macarena” in 1996 — and has been atop the Billboard Hot 100 for 12 weeks. Universal Music Latin posted the video in January, which has since been viewed more than 3 billion times, and has surpassed the previous record held by Wiz Khalifa and Charlie Puth for “See You Again” (from the “Furious 7” soundtrack). Continue reading ‘Despacito’ Has Become the Most-Viewed Video on YouTube

The Electronic Privacy Information Center filed a legal complaint with the Federal Trade Commission over Google’s Store Sales Measurement, a new advertising program that connects consumers’ online activities with purchases in retail stores. According to the complaint, Google now has access to U.S. consumers’ credit and debit card purchase records, but doesn’t reveal how it gets the information and uses a secretive method to protect it. The complaint states that consumers should be provided a way to opt out of the program. Continue reading Privacy Group Files Complaint Over New Google Ad Program

Facebook reported a 71 percent jump in profits in Q2 this year, even as the company is running out of room for more advertisements on News Feed, its primary source of revenue. Both Facebook and Google, which established the digital platform for ads as dominant, are faced with thinking about what comes next. As reported earlier, Google ads have surged 52 percent on mobile devices and YouTube, but its per-click revenue is down. Facebook is eyeing Messenger and WhatsApp, its two chat apps, for growth. Continue reading Facebook Looks to WhatsApp, Video Ads for Future Growth

At the New Music Seminar conference in New York, YouTube head of music Lyor Cohen said the company plans to create a new streaming service by merging Google Play Music and YouTube Red. “Right now, YouTube’s music ecosystem is unnecessarily complicated,” suggests The Verge. “There’s YouTube Red, which removes ads from videos and lets you save them offline, while also giving you access to Google Play Music for free. Then there’s YouTube Music, which anyone can use, but it gets better if you’re signed up for YouTube Red.” The move is meant to simplify the offerings and attract more subscribers. A date has not yet been announced. Continue reading Plans Confirmed to Merge Google Play Music, YouTube Red

Television measurement leader Nielsen is adding Hulu and YouTube TV to its ratings, the company’s next step toward including more streaming data. So far, Nielsen’s coverage of streaming viewership has largely involved data from TV networks distributing content via digital platforms, such as CBS shows made available on CBS All Access. “This is the first time the biggest digital-first, TV streaming companies have come into the fold in terms of being included in TV ratings,” said Nielsen president of product leadership Megan Clarken. Continue reading Hulu and YouTube TV Data Now Included in Nielsen Ratings

According to Alphabet, advertising on Google is doing well — but it’s changing. Google, the world’s biggest advertiser, has seen its advertising business grow 52 percent in Q2, compared to the same quarter last year, but it’s actually earning less per click. That’s because the two fastest growing sectors are mobile and YouTube, both of which earn less money per ad than the targeted ads that appear on top of search results on desktop computers. As a result, revenue per click plummeted 23 percent in the same quarter. Continue reading Google Ad Sales Growing, But Per-Click Revenue Declines

Facebook just purchased the technology of startup Source3, which can detect intellectual property that has been shared on the Internet without permission.  No financial details were revealed, but Crunchbase reported that Source3 recently raised $4 million in venture capital funding, led by a 2015 seed round by Contour Venture Partners. Two years ago, Facebook released so-called Rights Manager technology to combat the posting of video clips by unauthorized users. YouTube uses Content ID, a similar but more advanced technology. Continue reading Facebook Buys Source3 to Strengthen Rights Management

As Netflix continues its subscriber growth (it added 5.2 million subscribers the last quarter), the streaming service’s app has also taken the top spot in revenue earnings. Analytics firm Sensor Tower reports a 233 percent revenue growth to $153 million year-over-year for Q2. “That’s up from the $46 million seen at this same time last year, across both top app store platforms, and on the iOS App Store alone,” notes TechCrunch. “This level of growth puts Netflix far ahead of the average revenue growth across both app stores, which is currently at 56 percent.” Continue reading Major Jump in Mobile Revenue for Top-Grossing Netflix App

For consumers with an HDR-compatible TV and Chromecast Ultra, Google Play Movies & TV has introduced support for high dynamic range video. A number of video services now support HDR in order to provide richer colors and improved contrast, even though the tech has not made its way to many living rooms yet. While top services such as Netflix, Amazon and YouTube offer HDR video, viewers still need an HDR-ready TV from companies including Hisense, LG, Panasonic, Philips, Samsung, Sony, TCL and Vizio. “People don’t upgrade their television as often as they do other technologies, like smartphones,” notes TechCrunch, “which means broad adoption of HDR in the living room could take years.” Continue reading Google Play Movies & TV Now Offers High Dynamic Range

Netflix has always wanted Wall Street to judge it based on revenue and global operating-profit margins rather than subscription growth. But the company’s Q2 report shows just how unpredictable those results can be. Netflix added 5.2 million subscribers, much more than the 3.2 million it predicted, for a total of 104 million global subscribers. But its global operating profit margin was down 4.6 percent from 9.7 percent in Q1, while revenue skyrocketed 32 percent to $2.79 billion. Continue reading Netflix Subs and Revenue Are Up, Operating Profit Is Down

Print publishers are learning from their freshman mistakes in creating online presences. Condé Nast, for example, debuted its video hub The Scene in July 2014, but by offering content from The New Yorker, Vanity Fair, Vogue and media partners such as ABC News, ended up overwhelming viewers and diminishing traffic. The publisher successfully refocused The Scene to target 18-to-34-year old women on Facebook, and now other publishers are also focused on distributing content on Facebook, YouTube and other popular digital platforms. Continue reading Publishers Retool Strategies for Distributing Content Online

As the $7.7 billion U.S. music industry has moved from CDs to streaming, the top venue has become — not Spotify or Pandora — but YouTube, which is responsible for 25 percent of all music streamed. But that’s a problem since accessing music on YouTube is free, and music labels are increasingly unhappy that the platform pays less for songs than other streaming sites, calling it a threat to the music industry. The music industry has begun taking its concerns to regulators, not just in the U.S., but around the world. Continue reading Music Industry, YouTube Battle Over Perceived ‘Value Gap’