NAB 2017: Thought Leaders Gather to Discuss Cloud Potential

As part of the Next Generation Media Technologies program at NAB, in partnership with ETC@USC, Walden Pond chief executive Wendy Aylsworth moderated a panel on “Thought Leadership for Key Players in the Industry.” Leaders from cloud initiatives at Microsoft, Google, Adobe and Avid Technology detailed their experiences in evolving cloud offerings, as well as the challenges in making these services a reality. Because the cloud is capable of multiple workflows, each leader had a different take on its benefits. Continue reading NAB 2017: Thought Leaders Gather to Discuss Cloud Potential

NAB 2017: Sling Announces New Hardware Plus AirTV Promo

Sling Media announced its $999 SlingStudio hardware this week, intended as a cost effective and easy-to-use alternative for video creators who plan to share live video streams via Facebook Live or YouTube. Sling TV is also offering a significant discount on its AirTV Player and AirTV Adapter for customers who prepay for at least three months of service. Introduced at CES in January, AirTV is an OTA/OTT box that runs on Android TV. According to Sling TV CEO Roger Lynch, a recent study found that four out of five pay TV subscribers are interested in a la carte TV. Continue reading NAB 2017: Sling Announces New Hardware Plus AirTV Promo

Friends Can Share, Watch Videos Together via iMessage App

For friends who want to share and watch YouTube or Twitch videos together, a new Apple iMessage app, called Let’s Watch It!, is the answer. Group chat in the iMessage App Store has proven to be a hit, with video chat app Fam raising $1.8 million and plans to expand to game-playing, interactive live masks, filters and watching videos with friends. But Let’s Watch It!, which debuted in March, may be beating Fam at its game, adding support for turning on the front-facing camera and microphone, making it even more social. Continue reading Friends Can Share, Watch Videos Together via iMessage App

Tumblr Explores a New Direction with Video Chat App Cabana

In a first for Yahoo-owned Tumblr, the blogging platform is launching a group video chat app it has named Cabana. The new app — available now on iOS and coming to Android next month — enables video chat for up to six users who can also stream YouTube video content while chatting. Blogging remains the company’s primary focus, but Cabana represents the first communication app it has developed. Tumblr is “not pivoting, but definitely exploring a new direction here,” said founder/CEO David Karp. “The idea is similar to Houseparty, the app from the company behind former live-streaming darling Meerkat,” notes Recode, and “similar to Airtime, Sean Parker’s chat startup that was revived a year ago.” Continue reading Tumblr Explores a New Direction with Video Chat App Cabana

ETC@USC Posts New vNAB Conference Videos on YouTube

More than 30 videos from the 3rd annual Entertainment Technology Center@USC vNAB Conference are going live for viewing on the ETCenterVideos YouTube channel. This year’s vNAB featured thought leaders and catalysts from the entertainment, consumer electronics, technology, and service industries presenting their insider’s perspective on emerging and disruptive technologies. The talks were recorded March 20-21 at Google’s offices in Venice, California. The vNAB Conference is a prelude to the Next Generation Media Technologies sessions scheduled for the upcoming NAB Show in Las Vegas, April 25-26. Continue reading ETC@USC Posts New vNAB Conference Videos on YouTube

Hulu Readies Spring Launch of Its Live Streaming TV Service

Hulu’s live TV service, say sources, scheduled to launch this spring, will likely be priced at $39.99 per month, although a company spokesperson said that prices have not yet been finalized. The new live TV service, which will include access to Hulu Originals and on-demand content as well as live network broadcasts and broadcast networks’ on-demand content, will enter a crowded market, competing with Sling TV, DirectTV Now, YouTube TV, PlayStation Vue and other streaming services. Continue reading Hulu Readies Spring Launch of Its Live Streaming TV Service

Sony PlayStation Vue and ESL Ink Deal for E-Sports Channel

Sony’s PlayStation Vue TV service is adding a channel devoted to e-sports, becoming the first such 24-hour linear TV network in the U.S. The channel, esportsTV, comes from competitive-gaming event producer ESL. PlayStation Vue’s Elite ($55 per month) and Ultra ($75 per month) levels will have access to esportsTV. It’s got plenty of competition, with free gaming on Twitch, YouTube and other platforms. Last month, ESL also signed a non-exclusive deal with Twitter to livestream about 1,500 hours of e-sports programming in 2017. Continue reading Sony PlayStation Vue and ESL Ink Deal for E-Sports Channel

Netflix Remains No. 1, But Faces Increasing OTT Competition

A comScore study conducted in December 2016 revealed that streaming services have exploded, with a total of 11 reaching one million or more homes in any given month. Put another way, of the 49 million U.S. households connected to Wi-Fi, at least 53 percent use at least one OTT service. Netflix still dominates, found in 75 percent of these Wi-Fi homes, but the real news is that it’s got stronger competition than ever before. YouTube now reaches 53 percent of homes, Amazon is in 33 percent and Hulu is at 17 percent. Continue reading Netflix Remains No. 1, But Faces Increasing OTT Competition

Skidmore Combines 360VR Experience with Acceptance Letter

Skidmore College, a liberal arts institution in Upstate New York, is sending its student candidates a new form of acceptance letter. Each package includes a cardboard VR viewer with a link to an immersive, 360-degree video that illustrates life at Skidmore. The 360VR makeover is an attempt to go beyond the traditional college tour or promo video. “This was a chance to answer one of the top questions accepted candidates ask, which is what is it like to be a Skidmore student when I’m not in class,” explained Luke Meyer, director of marketing and engagement. Continue reading Skidmore Combines 360VR Experience with Acceptance Letter

YouTube Reserves Advertising to Channels with 10,000 Views

As YouTube weathers criticism from advertisers about placing their messages with objectionable videos, the company has made a major policy shift. Now, video channels must have more than 10,000 total views before YouTube will place ads there. Though the move may placate some marketers, it is also likely to ruffle the feathers of many creators, given that Internet data firm Pex estimates that 88 percent of all YouTube channels fall into the category of under-10,000 views. YouTube has been working on the policy since November. Continue reading YouTube Reserves Advertising to Channels with 10,000 Views

YouTube TV Aims to Convert Cord-Nevers to New Subscribers

YouTube TV has premiered in several cities with 40+ channels of entertainment, news and sports at $35/month. The aim is to entice so-called cord-nevers — millennials who have never paid for cable — to subscribe, to watch on-demand on any device. YouTube has already reached one billion viewers, so if even a tiny fraction signs up, it could be a win for advertisers and YouTube owner Google. Among its competition in the Internet TV market are Dish’s Sling TV, AT&T’s DirecTV Now and Sony PlayStation Vue. Continue reading YouTube TV Aims to Convert Cord-Nevers to New Subscribers

Amazon Rolls Out Social Influencer Program to Market Goods

Amazon hopes that YouTube celebs and Instagram stars can help market brands and recommend products found on the popular e-commerce site. The company has quietly launched a beta test of its Amazon Influencer Program, which allows social media influencers to apply to participate in the initiative and earn commissions on products sold. The new program is designed to work with influencers who have significant followings and regularly post content related to shoppable content across “all tiers and categories,” according to Amazon. Continue reading Amazon Rolls Out Social Influencer Program to Market Goods

Live Streaming 360 Video via Facebook Is Now Possible for All

Facebook has opened up live streaming 360-degree video for anyone with the professional equipment necessary to capture content — and users of devices such as the latest Samsung Gear 360, Insta360 Nano ($200, for iPhone) or Insta360 Air ($130, for Android). According to TechCrunch, “Facebook’s live-streaming video tech” now provides “1080p, 30fps playback and a maximum streaming time of four hours.” The Live 360 broadcasts “aren’t yet embeddable on other sites” and “can’t be viewed via Apple TV or Chromecast” yet. And while some cameras already support live broadcasting via YouTube and Periscope, “Facebook’s in-app integration is a useful way to reach more people with minimal effort and promotion.” Continue reading Live Streaming 360 Video via Facebook Is Now Possible for All

Twitter Launches Marketer-Defined Advertising for Periscope

YouTube has been getting pushback from marketers for placing their ads next to offensive videos. Twitter, which will begin a trial of advertising on Periscope, isn’t making the same mistake. In fact, the company is letting advertisers have complete control over where their message appears. With Periscope’s live feed, which has covered crimes and other violence, that’s a difficult promise to keep. But Twitter vice president Matt Derella assures advertisers they will be able to control and scale their ads. Continue reading Twitter Launches Marketer-Defined Advertising for Periscope

Tech Giants Compete to Stream NFL’s Thursday Night Football

Amazon, Facebook, Google and Twitter are vying for the rights to stream the NFL’s “Thursday Night Football” games next season, say sources. Last year, Twitter won the bidding, paying $10 million to stream 10 games. The NFL will likely make its decision within the next month, and there’s a chance it may hint at its decision at its annual meeting in Phoenix this week. Live sports are a hot commodity and since the TV rights for nearly all of them are already locked up, “Thursday Night Football” streaming is even more valuable. Continue reading Tech Giants Compete to Stream NFL’s Thursday Night Football

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