European Broadcasters Create Web Videos for Young Viewers

While U.S. networks primarily repost their broadcast television shows online, European broadcasters are taking a different approach by producing short-form Web series that are created specifically for mobile viewing. The new shows are a way for broadcasters to compete with the growing popularity of Netflix and Amazon, while creating a new revenue stream as mobile advertising sales are expected to surge 82 percent in the next two years. The ads for these shows are often targeted at younger audiences who are more likely to be watching on the go. Continue reading European Broadcasters Create Web Videos for Young Viewers

YouTube to Phase Out its Unskippable 30-Second Ads by 2018

Google-owned YouTube announced on Friday that it plans to phase out its 30-second, unskippable pre-roll ads by 2018. Many users reportedly find the format obtrusive, so YouTube is killing the 30-second ads but keeping 20-second clips that cannot be skipped, and its six-second bumper ad format. YouTube will also continue to offer its TrueView skippable ads, which do not come with time limits and only cost advertisers when the viewer opts not to skip them. The move is in response to the growing popularity of mobile video. “More than 50 percent of YouTube’s video views now come from mobile devices,” reports Variety. Continue reading YouTube to Phase Out its Unskippable 30-Second Ads by 2018

Facebook Negotiates with Music Industry Over Video Content

Facebook is doubling down on inking agreements with music industry publishers, labels and trade associations, with the goal of accessing user-generated videos that include songs and, ultimately, the labels’ own professionally produced videos. Facebook’s main rival is Google’s YouTube. From the music industry point of view, a deal with Facebook could bring substantial revenues from its 2 billion users and growing advertising division, as well as create a bargaining chip in negotiations with YouTube. Continue reading Facebook Negotiates with Music Industry Over Video Content

YouTube Aims to Be Mobile Platform for Live Video Streaming

Google’s YouTube has debuted live video recording from its mobile app for creators with at least 10,000 subscribers. Super Chat, which lets viewers pay to move their comments up in the stream, is also now out of beta. These moves will impact creators in 20 countries, and viewers in 40 countries. Six months ago, Google first offered live recording to a handful of users, including Unbox Therapy founder Lewis Hilsenteger and athlete Ben Brown. Product managers Barbara Macdonald and Kurt Wilms say the feature will have a wider rollout later. Continue reading YouTube Aims to Be Mobile Platform for Live Video Streaming

How Apple Music Differentiates Itself in a Competitive Market

Since Jimmy Iovine came to Apple in 2014 to revivify Apple Music, the company spent $3 billion to buy Iovine and Dr. Dre’s streaming and headphones company, and doubled its subscriber base from 10 million to 20 million users by 2016. Each user pays a base fee of $10/month. The leap upward is impressive, but the total number of subscribers is still much less than the subscriber bases at Spotify, YouTube and Pandora, all of which offer free, ad-supported versions of their streaming services. Continue reading How Apple Music Differentiates Itself in a Competitive Market

Stem’s Royalty Model Finds Popularity with Indie Music Scene

Debuting a year ago, Stem has become successful distributing the music of independent artists to streaming services and divvying up royalties among the multiple collaborators that are typical in indie music. Up until Stem’s appearance, alternative distribution companies like TuneCore and CD Baby distributed indie music, but weren’t able to split royalties between artists and producers, leaving that onerous task to the main performer. Instead, Stem requires each collaborator to agree on percentage splits. Continue reading Stem’s Royalty Model Finds Popularity with Indie Music Scene

Facebook Eyes Success with Mobile Ads and Focus on Video

In its Q4 earnings report, Facebook revealed that sales rose 51 percent to $8.81 billion, above the $8.51 billion average analyst prediction. The bump in revenue is largely attributed to advertising on mobile phones. Also, within the space of a year, monthly active Facebook users increased 17 percent to 1.86 billion people, with 1.23 billion checking daily and 1.74 billion accessing the social network via their smartphones. Facebook has now cemented its No. 2 position in the mobile advertising market behind Google. The company is also making a major move into video content. Continue reading Facebook Eyes Success with Mobile Ads and Focus on Video

Gen X Now More Obsessed with Social Media Than Millennials

A new report from Nielsen notes that Americans 18-34 years of age are less reliant upon social media than some older consumers. “Adults 35 to 49 were found to spend an average of 6 hours 58 minutes a week on social media, compared with 6 hours 19 minutes a week for their younger counterparts,” reports The New York Times. “More predictably, adults 50 and over spent significantly less time on social media, with an average of 4 hours 9 minutes a week on the networks.” Not surprisingly, the report stressed how important smartphones have become to people of all ages. The most popular mobile platforms, in order: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat. Continue reading Gen X Now More Obsessed with Social Media Than Millennials

Facebook Working on Video App, Licensing TV-Quality Content

As part of its “video first” strategy, Facebook is at work on a video app for Apple TV and other TV set-top boxes, say knowledgeable sources, who add that the social media platform is also in discussions to license long-form “TV-quality” content. The move will allow Facebook to compete for TV advertising revenue and distribute content to TV sets. The company is already the No. 2 destination for digital ads after Google, but has said it is running out of room for more ads in its News Feed, the company’s main source of revenue. Continue reading Facebook Working on Video App, Licensing TV-Quality Content

Social Campaign to Delete the Uber App Works in Lyft’s Favor

A viral campaign over the weekend to #DeleteUber took place in response to Uber’s actions or perceived actions surrounding President Trump’s immigration ban. Although Uber vowed to compensate drivers stranded overseas and set up a $3 million legal fund for those drivers, users weren’t appeased and the Internet was abuzz with thousands of photos of people deleting the Uber app from their phones. As a result, on January 29 Lyft had more downloads than Uber on iOS for the first time ever, according to App Annie. Continue reading Social Campaign to Delete the Uber App Works in Lyft’s Favor

Alphabet: Search is Strong, Future Bets on YouTube, Pixel, IoT

Alphabet’s Q4 revenue increased almost three times faster than profit, leading the tech titan to look for new growth areas. The company says that a one-time tax adjustment accounted for the missed Wall Street expectation. Google’s largest global advertising business and the very popular YouTube account for most of the revenue, but Alphabet is looking to mobile search, YouTube and automated ad buying as newer forms of advertising; its new smartphone Pixel and digital assistant-powered Google Home also show promise. Continue reading Alphabet: Search is Strong, Future Bets on YouTube, Pixel, IoT

Facebook Pushes Longer Video, Offers Snapchat-Like Feature

Facebook has decided it wants longer videos, and will reward videographers who create them. That’s quite a turnabout for the company that counts three seconds as a “view,” and the many publishers reporting that few viewers watch their videos to completion. Facebook still plans to count three seconds as a view, but is changing its News Feed algorithm to favor longer videos, especially those that keep viewers watching. With the new algorithm, the longer a video holds its audience, the more Facebook will promote it. The social network is also adding a feature similar to Snapchat Stories. Continue reading Facebook Pushes Longer Video, Offers Snapchat-Like Feature

YouTube Creators Can Now Earn Money During Live Streams

YouTube has rolled out a beta of Super Chat, its new feature that helps creators generate revenue while connecting with fans during live streams. According to TechCrunch, “The addition is reminiscent of streaming site Twitch’s Cheering feature, which allow viewers to pay real money in order to have their messages stand out in the chat stream through the use of emotes (animated icons.) In YouTube’s case, fans instead are able to highlight their message in a bright color, and have their comment pinned on the stream.” YouTube explains that Super Chats will stay pinned to the chat for up to five hours. Continue reading YouTube Creators Can Now Earn Money During Live Streams

Streaming Services Top Chart of Apps Earning Most Revenue

When examining top apps based on revenue (outside of games), streaming services dominated 2016. Sensor Tower lists Spotify as the top earner, generating the most revenue across platforms, including Apple’s App Store and Google Play. Android chat app LINE took the second spot, followed by Netflix, Tinder, Pandora and HBO Now. Hulu ranked No. 7 on the App Store and No. 9 in overall revenue. “The list indicates that the trend toward cord cutting … is still going strong, as is the growth of subscription-based streaming of music,” reports TechCrunch. However, translating app success into profits remains a challenge for some (Pandora is laying off 7 percent of its workforce, despite touting more than 4.3 million subscribers). Continue reading Streaming Services Top Chart of Apps Earning Most Revenue

Samsung Updates Smart Hub with Emphasis on Sports, Music

Searching for and organizing content is a fact of life with smart TVs. Samsung has updated its Smart Hub to make that experience — on the TV and smartphone — much easier, especially with regard to sports and music. The company demonstrated its new Smart Hub “experience” at CES 2017. The user no longer needs to search for where his or her favorite team can be found on OTA channels and streaming services. Instead, the user tells the Hub what teams he follows, and the Smart TV will give him channels, schedules and scores. For music, Samsung’s Hub now offers Shazam. Continue reading Samsung Updates Smart Hub with Emphasis on Sports, Music

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