New YouTube Premium and Music Services Go International

On Monday, YouTube increased international distribution of YouTube Premium, with its streaming hit “Cobra Kai” and other original content — and YouTube Music, with the Beatles’ album catalog. Both services have been available in the U.S., Australia, New Zealand, Mexico and South Korea, and the move represents a major push into international territories. YouTube Music, which is offered as an ad-supported free service or as the subscription-based Music Premium, is now available in both forms in the U.K. Continue reading New YouTube Premium and Music Services Go International

Highlights From Mary Meeker’s 2018 Internet Trends Report

Noted venture capitalist and Kleiner Perkins Caufield & Byers partner Mary Meeker recently released her annual Internet Trends report at the Code Conference in Rancho Palos Verdes, California. Among the 294 slides, Meeker explained that smartphone shipments did not grow in 2017, and Internet user growth slowed to 7 percent (more than half the world is already online). However, people are spending more time online. Of the 5.9 hours per day that U.S. adults spent on digital media last year, 3.3 were spent on mobile, which is leading the charge in digital media consumption. Continue reading Highlights From Mary Meeker’s 2018 Internet Trends Report

Amazon Debuts 4K Fire TV Cube With Alexa-Centric Strategy

Amazon, which started shipping its Fire TV video streaming devices four years ago, is now planning the release of its 4K Fire TV Cube, which combines Fire TV capabilities with Amazon Echo and acts as a TV control center for other devices. Fire TV Cube offers built-in Alexa and was designed with a “voice first” strategy to, as Amazon Fire TV vice president of product development Sandeep Gupta said, “highlight the use of voice.” Priced at $119, Fire TV Cube is the most expensive device in the segment and the sleekest. Continue reading Amazon Debuts 4K Fire TV Cube With Alexa-Centric Strategy

Pew Research Reports on Teens and Social Media Platforms

A Pew Research Center survey revealed that Facebook no longer rules the social media landscape among U.S. teens aged 13 to 17. Although 51 percent of teens do use Facebook, that number is lower than those who use YouTube, Instagram and Snapchat. The Pew Research Center’s last survey on teens and technology was in 2014-2015. Since that earlier survey, now 95 percent of teens own smartphones, or have access to one and 45 percent report being online nearly constantly. The survey was conducted March 7 – April 10 this year. Continue reading Pew Research Reports on Teens and Social Media Platforms

Facebook Portrays Its Many Platforms as Safe for Consumers

When the European Parliament grilled Facebook chief executive Mark Zuckerberg about his company’s many missteps, one of their concerns was that it has become a monopoly. The reference was to Facebook owning the world’s two largest chat applications, Messenger and WhatsApp, and their suggestion was that Facebook spin off those and the photo app Instagram. Facebook has countered with the argument that, by controlling so much of the world’s communications, it helps keep consumers safe across all these services. Continue reading Facebook Portrays Its Many Platforms as Safe for Consumers

YouTube Splits Red into YouTube Music and YouTube Premium

Changes are afoot at YouTube. The company plans to debut a new version of its music service and charge more to view original shows. YouTube Red, an on-demand subscription service that offered music and original programming without ads debuted two years ago for $10 per month. Next week, the company will launch YouTube Music, which adds personalized playlists based on YouTube history and will eventually replace Google Play Music. YouTube Music will cost $10 per month after a trial period. Continue reading YouTube Splits Red into YouTube Music and YouTube Premium

Apple Plans to Sell Streaming Video Subs via its Own TV App

Apple plans to make it easier for viewers to watch its TV app, and boost its use on Apple TV, iPhones and iPads. Rather than make users purchase subscriptions through various apps in its App Store, Apple will sell subscriptions to some of these services directly through its own TV app, and also centralize streaming from its own app, rather than through third parties. Sources say the feature will roll out next year. Apple has focused on growing its services business, which is slated to generate $50 billion a year in revenue by 2021. Continue reading Apple Plans to Sell Streaming Video Subs via its Own TV App

Amazon Stops Purchasing Competitive Google Shopping Ads

Amazon has ceased purchases of ads at the top of Google search results, a much-prized position for which advertisers and retailers pay handsomely to place eye-catching images. Google runs online auctions for these slots, dubbed products listing ads (PLAs) and Amazon, which began bidding in late 2016, found itself in competition with rival Walmart there. On April 28, Merkle, a marketing firm that analyzes Google Shopping ad data, first noticed that Amazon was missing from those coveted slots. Two sources confirmed the news. Continue reading Amazon Stops Purchasing Competitive Google Shopping Ads

Google I/O Reveals Long List of Product Upgrades and News

At the Google I/O developers conference, Google announced compelling updates including: Google Duplex brings new AI tech to Google Assistant; six new voices are coming to Google Assistant (including a version from John Legend); mobile operating system Android P gets an interface refresh, gesture controls, and expanded dashboard features; the new Android TV dongle supports 4K streaming and touts 8GB of storage; AI-powered Smart Compose comes to Gmail; Google Maps adds a new social layer and AR directions functionality by teaming AI with Street View; Google News curates online content via AI; and Google Lens is closer to delivering its text copy and style match features. Continue reading Google I/O Reveals Long List of Product Upgrades and News

Google Moves Android Things for Smart Devices Out of Beta

As Google opened its annual developer conference I/O, the company debuted Android Things, a version of its operating system for smart devices, offering SDKs to hardware and software developers. According to Google product management director Venkat Rapaka, with Android Things, such devices can now be built “faster, cheaper and more secure.” Android Things will also provide a consistent interface for users. Until its formal debut, Android Things had been in beta, with several partners already developing IoT products. Continue reading Google Moves Android Things for Smart Devices Out of Beta

YouTube to Sell Vevo Music Video Clips Direct to Advertisers

Google’s YouTube will now sell Vevo’s music video clips directly to advertisers, as part of a deal struck late last year but just made public. Up until now, Vevo had the first pass at selling its own videos, leaving automated, remnant ad sales to Google. At YouTube’s “Brandcast” pitch event to advertisers, the company did not so much announce the terms of the deal, but let it slip that it was selling Vevo clips in its “Google Preferred” tier, which is a collection of its most valuable and most “brand-safe” content. Continue reading YouTube to Sell Vevo Music Video Clips Direct to Advertisers

ETC’s Virtual Conference: Call for Speakers Deadline May 18

The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC 2018 | The Grand Convergence,” its 4th annual virtual conference (formerly vNAB), June 27-28, 2018, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, May 18. Specific areas of concentration include AI, machine learning, adaptive production, blockchain, AR/MR/XR (immersive media). We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC’s Virtual Conference: Call for Speakers Deadline May 18

Google Honors Georges Méliès Today with its First VR Doodle

If you visit the Google search page today, you’ll see what Google is describing as its first VR Doodle. Clicking it takes you to a YouTube player for a 360-degree animated short called “Back to the Moon” that celebrates French filmmaker, illusionist, and sci-fi pioneer Georges Méliès. The YouTube version is a teaser for the mobile VR experience, which is available for Cardboard and Daydream headsets via the Spotlight Stories app. While other Spotlight Stories such as “Pearl” and “Buggy Night” have been featured on YouTube in the past, the Google homepage promotion is a first. Continue reading Google Honors Georges Méliès Today with its First VR Doodle

NBCUniversal, Google Ink Deal to Produce Multi-Episode VR

NBCUniversal and Google have teamed up to create and distribute 10+ multi-episode original 360-degree video and VR180 video productions, for “Saturday Night Live,” Bravo’s “Vanderpump Rules” and SYFY Wire among others. The two companies began their collaboration in January, producing a few 360-degree videos for “Saturday Night Live,” and, on Monday, they released two new videos related to “Vanderpump Rules,” which were produced with Google’s 360-degree video capture/production platform Jump. Continue reading NBCUniversal, Google Ink Deal to Produce Multi-Episode VR

YouTube Creates New Ad Category to Reach Light TV Viewers

YouTube is luring advertisers away from TV, stating that connected TVs are the fastest growing category, with an audience of cord cutters and so-called light TV viewers. Its own YouTube TV, launched last year as a skinny bundle paid TV service, is now being viewed not just on mobile screens but on TV screens. In fact although half of all YouTube videos are watched on mobile devices, 150 million hours daily are watched on TVs, a 50 percent jump in the last six months. YouTube TV now reaches 85 percent of U.S. TV households. Continue reading YouTube Creates New Ad Category to Reach Light TV Viewers

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