YouTube, Facebook Use AI Tools to Curb Unwanted Content

Google reports that AI-powered machines, not humans, detected about 80 percent of the 8.28 million videos taken off of YouTube in Q4 2017. This revelation underscores the importance of AI-enabled computers in removing unwanted content — and just how aggressively YouTube is pursuing their removal. At Stanford University’s Global Digital Policy Incubator, executive director Eileen Donahoe noted that balancing free speech with the removal of undesirable videos will be YouTube’s major challenge going forward. Continue reading YouTube, Facebook Use AI Tools to Curb Unwanted Content

Spotify Expands Free Offerings, Looks to Extend Market Lead

Spotify is offering more free music in an effort to ultimately increase its number of paid subscribers. The popular streaming service has introduced an updated version of its free mobile app that offers non-paying users more on-demand tracks from 15 pre-populated playlists. Some of the playlists — such as “Discover Weekly” — are personalized for individual users. Spotify, already the world’s largest paid music service (and now a public company), is expanding its freemium model with the goal of one day reaching billions of users, while maintaining its lead over #2 subscription service Apple Music and other competitors. Continue reading Spotify Expands Free Offerings, Looks to Extend Market Lead

Study: Streaming Music Services Continue Worldwide Growth

According to a new report from MIDiA Research and digital media association DiMA, 2017 marked the third consecutive year of revenue growth for streaming music and subscription services. Worldwide recorded music revenue increased from $16 billion in 2016 to $17.4 billion last year. Streaming revenues reached $7.4 billion, representing 43 percent of all revenue. Meanwhile, legacy music formats — including downloads and physical albums — dropped by $783 million. Streaming music subscriptions experienced significant growth in the U.S., up 63 percent from 2016 to $4 billion in 2017. Continue reading Study: Streaming Music Services Continue Worldwide Growth

Southern California’s Silicon Beach Expanding into Playa Vista

The recently developed Playa Vista neighborhood on Los Angeles’ Westside near Marina del Rey is now home to numerous technology companies including Electronic Arts, Facebook, IMAX, Microsoft, Yahoo and YouTube. In fall 2018, Alphabet’s Google will move into a 319,000-square foot office space, adjacent to 12 acres of land the company bought in 2014. Playa Vista is also adjacent to the 600-acre Ballona Wetlands, home to hundreds of bird species, and against the Westchester Bluffs. Currently 5,000 to 6,000 people work there. Continue reading Southern California’s Silicon Beach Expanding into Playa Vista

NAB 2018: Analytics Scientists Look at Social Media and Bots

Fabric Media chief executive/founder Jason Damata led a discussion at NAB with two experts in the field of social media intelligence. Dr. Indraneel Mukherjee founded LiftIgniter, which is “a machine learning personalization, recommendation and discovery engine” for websites and apps to have one-on-one conversations with users. Dr. John Kelly is chief executive at Graphika, which turns “network relationships into dynamic maps of social influence, enabling precision targeting and action to drive business results.” Continue reading NAB 2018: Analytics Scientists Look at Social Media and Bots

NAB 2018: Post-Millennial/Gen Z Survey on Cinema, TV, VR

If you want to know what’s on the mind of a post-millennial, the best person to ask is a member of that demographic. At NAB 2018, a 15-year-old high school sophomore did even better than that, presenting the results of her own survey of over 200 members of her age group. Based on a family conversation (that included her father, industry consultant Pete Ludé), Helen Ludé, a student at Lowell High School in San Francisco, decided to poll her friends on cinema attendance, home consumption habits and virtual reality.  Continue reading NAB 2018: Post-Millennial/Gen Z Survey on Cinema, TV, VR

NAB 2018: Distinct Traits of Gen Z, The YouTube Generation

Call them Gen Z, or Plurals or Centennials. But whatever you do, don’t call these 14- to 19-year-olds millennials. During one of NAB’s Future of Cinema sessions, ETC Immersive Media Initiative lead Phil Lelyveld described Gen Z and what makes them distinct from the much more familiar millennials. For starters, he said, they spend only 13.2 hours a week watching TV, the lowest number of any preceding generation. Lelyveld also noted that the exact definition, by age, of Gen Z is undetermined, but behaviors are clear. Continue reading NAB 2018: Distinct Traits of Gen Z, The YouTube Generation

NAB 2018: Pew Examines Gap Between TV and Online News

At NAB in Las Vegas, Pew Research Center research associate Mike Barthel looked at “tradition in transition,” or how television news is faring in an increasingly online digital environment. He pointed to a 2012 Pew Research article that predicted that, “in a changing news landscape, even television is vulnerable.” Yet, surprisingly, six years later, more people still get their news from local TV rather than the web. The gap continues to close, however, from 19 points in 2016 to a mere seven-point gap in 2017. Continue reading NAB 2018: Pew Examines Gap Between TV and Online News

YouTube Debuts Cost Effective Ad Option: TrueView for Reach

For a more cost-effective way to reach viewers, YouTube introduced a skippable option for ads called TrueView for Reach, priced on a cost-per-thousand impressions (CPM) basis. With the company’s standard TrueView ads — which Google recommends to be at least 12-seconds long — advertisers pay only if a viewer watches to the end or clicks on an element in the in-stream content. The new format works ideally with 10- to 15-second spots, and YouTube touts TrueView for Reach as helping advertisers reach a “broad set of customers” and achieve 95 percent viewability rates. Continue reading YouTube Debuts Cost Effective Ad Option: TrueView for Reach

Changes to Facebook News Feed Plan to Curb Misinformation

Under pressure from lawmakers, regulators, and some of its two billion monthly active users to fight misinformation, Facebook is tweaking how information is presented on its News Feed. Users in the U.S. will now be able to easily see a news publisher’s Wikipedia page along with a given story and can see how frequently it’s been shared on the social network. Facebook is under renewed criticism following reports that Cambridge Analytica “improperly accessed data on millions of Facebook users,” reports The Wall Street Journal.

Continue reading Changes to Facebook News Feed Plan to Curb Misinformation

Tech Giants Compete in Pursuit of Music Streaming Audiences

Apple, Pandora and Amazon are among those ramping up efforts to differentiate their music services in order to win over subscribers and artists. Second to Spotify’s dominance is Apple Music, which has taken off after an initially bumpy start. Pandora is another major competitor, boasting 74.7 million active listeners of its free music stations, which operate much like traditional radio. SoundCloud reports that it reaches 175 million monthly listeners in more than 190 countries, and Google plans to combine its Google Play Music “All Access” on-demand streaming service with YouTube Red. Continue reading Tech Giants Compete in Pursuit of Music Streaming Audiences

ETC@USC to Present Sessions at the NAB Show in Las Vegas

ETC is participating in a restructured/streamlined NAB Show schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (data & analytics), Phil Lelyveld (immersive media) and Seth Levenson (adaptive production) have programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and machine learning, immersive media and cloud technology. The sessions are scheduled for Monday-Wednesday in North Hall 257. In addition, ETC will present Future of Cinema sessions in South Hall 222/223 on Sunday, April 8, prior to Monday’s official NAB Show floor opening. Continue reading ETC@USC to Present Sessions at the NAB Show in Las Vegas

Pandora Takes On Spotify With Debut of Personalized Playlists

Pandora believes it can out-playlist Spotify. The music streaming service has released new personalized playlist options for users, catering to moods, activities and genres. The feature is powered by Pandora’s Music Genome, an information database that “has been in development for over a decade and is capable of classifying music at the song level across 450 different attributes — ‘genes’ that can be as specific as what types of strings are on the guitar,” reports TechCrunch. Pandora’s new feature arrives on the eve of Spotify’s public debut, slated for early April (as a direct listing rather than IPO).

Continue reading Pandora Takes On Spotify With Debut of Personalized Playlists

Google Pledges $300 Million in Effort to Clean Up Fake News

Google has set its sights on combating fake news on the Internet, pledging to spend $300 million over the next three years in support of what The New York Times calls “authoritative journalism.” The Google News Initiative’s goals include making it easier for Googlers to subscribe to news and providing publishers with tools for fast-loading mobile pages. In partnership with Harvard Kennedy School’s First Draft initiative, Google will also create a “Disinfo Lab” to identify fake news, particularly during moments when it’s breaking.

Continue reading Google Pledges $300 Million in Effort to Clean Up Fake News

Facebook Plans to Be Next Home to Online Content Creators

Facebook wants to be the next home for online content creators, aiming to displace YouTube, Patreon and others with additions to its Creator app, which launched in November on iOS and will be available on Android soon. The social media giant is currently testing ways Creator users can make more money and connect with their fans. One such way would allow monthly subscribers to gain access to exclusive content from their favorite creators and allow them to earn fan badges similar to those used on Patreon.

Continue reading Facebook Plans to Be Next Home to Online Content Creators

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