YouTube, Comscore Integrate Campaign Ratings with Shorts

Comscore and YouTube have expanded their partnership by integrating Comscore Campaign Ratings (CCR) with YouTube Shorts and In-Feed inventory, making available a range of additional ad data specific to those outlets, across connected TV, mobile and desktop. In the months ahead, the toolkit will also add measurement of Masthead inventory. YouTube has been connected to CCR for standard video inventory and YouTube TV since Q4 2021. YouTube Shorts is a fast-growing part of the Google-owned video ecosystem, averaging over 70 billion daily views, according to YouTube and Comscore. Continue reading YouTube, Comscore Integrate Campaign Ratings with Shorts

Ad Firm Vibe Looks to Serve as the ‘Google Ads of Streaming’

Ad tech platform Vibe has raised $22.5 million in a Series A funding round led by venture firm Singular. Vibe plans to use the funds to “continue building a more efficient streaming TV advertising ecosystem and become the No. 1 connected TV ad resource for small and midsize businesses,” or SMBs. Vibe, which calls itself the “Google Ads of streaming,” says its technology “radically democratizes access to streaming TV advertising for SMBs with an easy-to-use ad platform mimicking the power and ease-of-use of Google or Meta, but for CTV and OTT.” Continue reading Ad Firm Vibe Looks to Serve as the ‘Google Ads of Streaming’

Milestone: YouTube TV Surpasses 8 Million Global Subscribers

In his annual letter about the state of YouTube, CEO Neal Mohan shared that YouTube TV has passed 8 million subscribers in seven years. Mohan also revealed that YouTube viewers watch a daily average of 1 billion hours of the 19-year-old streaming video platform on a TV screen. With more than 3 million channels in the YouTube Partner Program, the platform has in the past three years paid over $70 billion to creators, artists and media companies. Now, as YouTube integrates AI, Mohan envisions developing “entirely new ways of empowering creative expression, managing rights, and driving revenue.” Continue reading Milestone: YouTube TV Surpasses 8 Million Global Subscribers

YouTube TV Expands NBA League Pass Choices in Multiview

To the appreciation, if not delight, of sports fans, Google is allowing YouTube TV subscribers to exercise more choice in what games to watch in their multiview windows. YouTube TV offers the option of watching up to four different sporting or news events simultaneously on a single screen. However, it doesn’t allow endless free choice, but presents combination options. Users complained and Google responded by serving up more multiview combinations to choose from, but stopped short of generating customizable multiplex streaming feeds for each user. Continue reading YouTube TV Expands NBA League Pass Choices in Multiview

FCC Votes to End Cable and Satellite Early Termination Fees

The Federal Communications Commission is proposing to eliminate penalties for early termination and other so-called junk fees from cable and direct broadcast satellite television providers. The agency will also be studying the impact of such practices on consumers, which it believes may be subject to undue hardship when penalized for things like moving, unexpected financial hardship or poor service. During its December Open Meeting last week, the FCC voted to adopt a Notice of Proposed Rulemaking (NPR) to end what it appears to feel are unjustified fees that also potentially harm competition by adding costs to switching services. Continue reading FCC Votes to End Cable and Satellite Early Termination Fees

Senators Ask FCC to Apply Retransmission Rules to VMVPDs

A group of Democratic senators are asking the FCC to explore applying cable and broadcast regulations to streaming outlets in order to ensure local stations are not left behind by the new platforms. In a letter to the five FCC commissioners, 20 lawmakers express “concern for the future of the media market and our constituents’ ability to access broadcasters’ unique locally-focused content on streaming platforms” such as “virtual MVPDs” — services like Sling TV, Verizon FiOS and Hulu that aggregate linear channels on the Internet. The issue has gained attention due largely to the trend toward cord-cutting. Continue reading Senators Ask FCC to Apply Retransmission Rules to VMVPDs

NFL+ Boosts Prices as It Bundles with NFL Network, RedZone

The National Football League is raising the price of its streaming service, NFL+, now in year two, as live streams of the NFL Network and NFL RedZone cable channels are becoming part of the package. Cost of the premium plan will be $14.99 a month (or $99.99 per year), up 50 percent from $9.99, with the bundled NFL Network and its exclusive regular-season games, and fan-favorite RedZone, which carries live action from all Sunday afternoon games. A subscription to NFL+ with only the NFL Network added will increase 40 percent to $6.99 per month (or $49.99 per year), from $4.99. The changes will coincide with the start of the new season on September 10. Continue reading NFL+ Boosts Prices as It Bundles with NFL Network, RedZone

Rokid Debuts Portable Android TV Device for Its AR Glasses

Chinese tech firm Rokid released is first AR glasses in 2017, and is now making available an attachment called Rokid Station that brings an immersive 215-inch Android TV virtual screen experience to its new Rokid Max augmented reality eyewear. The Rokid Max glasses list for $439, but bundled with the Rokid Station the price is $529 (via preorder). The Rokid Max glasses feature micro OLED screens that can project what appears to be a 215-inch screen positioned about 10 feet from the user, creating the illusion of an immersive viewing experience. Continue reading Rokid Debuts Portable Android TV Device for Its AR Glasses

YouTube TV Will Bundle WBD’s Max with NFL Sunday Ticket

YouTube TV is bundling Warner Bros. Discovery’s Max with its own NFL Sunday Ticket out-of-market football package. YouTube parent Google entered into an exclusive, seven-year deal to offer the NFL Sunday Ticket package through YouTube TV and YouTube Primetime Channels, beginning with the 2023 season. Max has become a Sunday Ticket partner as part of a broader deal with WBD that includes getting Google TV behind WBD’s relaunch of HBO as Max. Philipp Schindler, chief business officer for Alphabet and Google, shared news of the promos with analysts during his company’s Q2 earnings call. Continue reading YouTube TV Will Bundle WBD’s Max with NFL Sunday Ticket

Biden Supports FCC Plan for Multichannel Price Disclosures

The Federal Communications Commission proposed a rule that would require cable TV and multichannel satellite services to disclose full pricing for programming plans in consumer promotional materials and invoicing, a plan President Biden quickly endorsed. The intent is to clearly convey “all-in” costs as a prominent single line, avoiding taxes and surcharges excluded from sales pitches and sometimes difficult to decipher on bills. “Too often, these companies hide additional junk fees on customer bills disguised as ‘broadcast TV’ or ‘regional sports’ fees that in reality pay for no additional services,” Biden said. Continue reading Biden Supports FCC Plan for Multichannel Price Disclosures

YouTube Unveils ‘Unskippable’ 30-Second TV Ads at Upfront

At its Brandcast Upfront event, YouTube introduced the concept of 30-second unskippable ads for top-performing YouTube content on TVs, drawing comparisons to the linear commercials of old. The company is also starting to test “Pause Experiences,” which are commercials that play on TV screens when viewers pause content. YouTube touted its massive television reach, citing December Nielsen data indicating more than 150 million unique viewers of YouTube and YouTube TV on television sets in the U.S. That data allowed YouTube to claim title to America’s No. 1 most-watched streaming service on TVs. Continue reading YouTube Unveils ‘Unskippable’ 30-Second TV Ads at Upfront

Hulu Content Is Coming to Disney+ for ‘One-App Experience’

Disney will soon be incorporating Hulu content on Disney+ in the U.S. said CEO Bob Iger, describing the move toward “a one-app experience” for investors on the company’s quarterly earnings call this week. Iger also confirmed discussions about Hulu’s future with Comcast, which holds a 33 percent stake in the Disney-owned streamer. “Where we are headed is for one experience that would have general entertainment and Disney+ content together,” Iger told investors. “How that ultimately unfolds is to some extent in the hands of Comcast.” Continue reading Hulu Content Is Coming to Disney+ for ‘One-App Experience’

Almost Half of YouTube Viewers Watch Video on TV Screens

Google appears to be in control of a major television network. According to internal data obtained by The Information, nearly half the time spent viewing the Alphabet company’s YouTube platform — 45 percent — now takes place on TV screens. That’s a significant increase from the 30 percent viewership the company reportedly logged for 2020. Coming on the heels of the IAB NewFronts, where digital platforms including Meta, TikTok and Snap were among those vying for advertiser attention, the story is well timed to help YouTube distinguish itself from competitors that seem focused largely on reaching mobile viewers. Continue reading Almost Half of YouTube Viewers Watch Video on TV Screens

Google TV Expands Free Live Channels and Revamps Guide

Google TV is launching a new TV experience with more than 800 free live TV channels across multiple providers as part of the smart TV operating system for Chromecast devices and various TVs. Included are news channels from NBC, CBS, ABC and FOX, along with stations featuring popular shows like “The Walking Dead,” “Westworld” and “Law & Order: SVU.” New streaming channels Tubi, Plex and Haystack News will be integrated and showcased in a redesigned Live tab programming guide. The new content will be positioned alongside Google TV’s existing channel lineup from free streamer Pluto TV. Continue reading Google TV Expands Free Live Channels and Revamps Guide

YouTube TV Launches Its ‘Multiview’ Display, Ideal for Sports

YouTube TV is rolling out a new feature aimed at live sports fans. Called “multiview,” it lets people watch up to four different streams at once. Just in time for March Madness, multiview is debuting in early access to select U.S. subscribers and only for sports content, YouTube says, adding that it’s exploring how to apply the quad-screen format across a variety of content and will gradually make it available to more users. Slow-walking the initial launch will allow the platform to collect feedback and improve the feature in time for the fall NFL football season. Continue reading YouTube TV Launches Its ‘Multiview’ Display, Ideal for Sports