Tumblr is following in the footsteps of Facebook with its new autoplay video ads that will appear in users’ feeds. Yahoo, which owns Tumblr, launched the service with ads from Universal, CW, Hulu, and others. The video ads will be mute by default and play in a continuous loop. They will only play automatically when a mobile user has a Wi-Fi connection. Yahoo is hoping that the new ads will help the $1.1 billion Tumblr deal lead to generating significant revenue. Continue reading Brands, Media Companies Try Out Tumblr Autoplay Video Ads

Tumblr is teaming with TV shows to explore new ways to reach audiences. NBC’s “The Voice,” Fox’s “MasterChef” and AMC’s “Halt and Catch Fire” are among the programs using Tumblr for second screen engagement. Networks are posting preview clips and sharing recipes on Tumblr. “The Voice” has incorporated animated illustrations from Tumblr artists onto its set, and has invited Tumblr bloggers backstage. Yahoo is hoping that integration with TV will help grow Tumblr and justify its $1.1 billion price tag. Continue reading Yahoo’s Tumblr Teams Up with TV Shows for Fan Engagement

After Yahoo purchased Tumblr for $1.1 billion in 2013, CEO and founder David Karp was promised that the site would remain an independent property. Tumblr would use Yahoo’s advertising technology while Yahoo would use Tumblr’s publishing tools. Now, Yahoo executives see Tumblr as their version of YouTube. Tumblr would solve YouTube content creators’ complaints that they do not make enough money, and the poached YouTube stars would set up their new channels on Tumblr.  Continue reading Yahoo Now Envisions Tumblr as Its Own Version of YouTube

Social network Twitter filed a lawsuit against the U.S. government on Tuesday, seeking to bring more transparency to government surveillance. Twitter wants the government to ease restrictions on what tech companies can publicly disclose about the government’s national security-related requests for user data. The company alleges that these restrictions violate the company’s First Amendment rights. This is the latest in a series of battles over online national surveillance. Continue reading Twitter Sues U.S. Government Over Surveillance Disclosures

Online quiz startup Qzzr allows users to create as many quizzes as they want for free. The service helps websites drive social traffic by uploading quizzes to their webpages. The pro version also helps companies capture leads and present special offers. Sites such as BuzzFeed and Zimbio have seen a burst in views due to these quizzes. Qzzr officially launched last week with $2 million in seed money and partnerships with ESPN, Yahoo, Mashable, Reddit, College Humor, and others.  Continue reading Qzzr: New Quiz Creation Tool Helps Sites Drive Social Traffic

While Apple had a big weekend selling more than 10 million new iPhones, it wasn’t the only tech giant breaking records. Chinese e-commerce company Alibaba Group Holding Ltd. closed its first day of trading on Friday at $93.89 per share, a 38 percent increase from its IPO price, and the biggest first-day jump for an IPO of at least $10 billion. The IPO became the largest ever at $25 billion, after underwriters exercised a greenshoe option to increase the deal size by 15 percent based on strong demand. Continue reading Alibaba Sets World IPO Record After its First Day of Trading

The Alibaba Group, China’s leading e-commerce operator, raised nearly $21.8 billion in its initial stock sale yesterday. While not the biggest initial public offering to-date, Alibaba did have one of the strongest stock sales on record, surpassing those for Facebook and General Motors. When it begins trading today on the New York Stock Exchange, it is poised to become one of the world’s most impressive Internet powerhouses, a compelling blend of Amazon, eBay, Google and other tech giants. Continue reading Alibaba Raises $21.8 Billion in IPO: Ready to Take On Google

According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead

According to a new study by comScore, U.S. consumers are now spending 52 percent of their time with digital media via mobile apps. Marking a significant shift, we are now spending more time on mobile apps than we are on desktop PCs and mobile Web surfing. The report indicates that mobile usage as a whole now accounts for 60 percent of our time with digital media, while desktop-based consumption accounts for 40 percent. Additionally, one-third of U.S. users download at least one app per month. Continue reading New First: Majority of Digital Media Accessed on Mobile Apps

Apps and other products that enable encrypted communication are on the rise. Even tech giants like Google and Yahoo have promised to give encrypted sites a higher ranking in search results and to start encrypting emails. However, the creators of encryption apps, such as ProtonMail or Bleep, are still looking for mainstream users, not just gadget enthusiasts or security-conscious professionals. These companies are targeting mainstream users concerned about their privacy. Continue reading Encrypted Communication Tools Seeking Mainstream Users

Last week, Yahoo joined Google and Microsoft in the effort to bring more privacy to users of their popular email services. The 110 million unique Yahoo email users will have the option to turn on an encrypted messaging feature. The feature relies on PGP encryption, which stores each user’s encryption key on their personal laptops and devices. Google also announced that encrypted websites will fare better in their search results due to a new feature in its ranking algorithm. Continue reading Tech Giants Tighten Security on Emails with Encryption Option

Facebook announced that its profits more than doubled and revenue exceeded estimates for the ninth straight quarter due largely to mobile ad growth. About 62 percent of the social network’s ad revenue now comes from mobile devices. According to eMarketer, advertising for mobile this year is projected to surpass advertising for newspapers, magazines and radio for the first time. Facebook also added another 40 million registered users, with the daily login increasing by 27 million. Continue reading Facebook Experiences Surge in Users and Mobile Ad Revenue

Yahoo is purchasing mobile app analytics firm Flurry, a company that collects data from some 540,000 apps to help marketers identify which mobile ads work the best for Android and iPhone users. While financial specifics have not been released, insiders suggest the deal is valued at more than $200 million, one of the largest under CEO Marissa Mayer. The acquisition is another step by Mayer to pursue mobile advertising revenue, a market largely dominated by Google and Facebook. Continue reading Yahoo Targets Mobile Advertising Market with Flurry Purchase

Qplay, the video streaming device and app startup launched by TiVo co-founders Mike Ramsay and Jim Barton, will close for business this Friday. The San Jose, California-based company was founded in August 2012 and its $49 Qplay adapter was introduced in February. The startup’s iPad app provided access to free online video sites — such as Vimeo, Yahoo and YouTube — and curated clips based on user preferences. It did not, however, provide access to subscription services. Continue reading Qplay Video Service Shutters Just Six Months After its Launch

Tonight’s performance by the Dave Matthews Band in Jacksonville, Florida will mark the first in a partnership between Yahoo and Live Nation to provide free, live streams of a different concert every day for a year. The idea is to draw attention to Yahoo’s video site Screen, which the company sees as an eventual competitor to Google’s YouTube. For Live Nation, and the music industry, the effort could lead to a new franchise for online concerts, which have yet to catch on with consumers. Continue reading Yahoo and Live Nation Partner to Live-Stream Music Concerts