According to Sony, its newest 4K TVs have built-in Google Assistant, which will be added later this year via a firmware update. The timing is perfect, as more people have become interested in upgrading to a 4K set, and the market offers variety in feature sets and price points. Samsung touts its quantum dot technology; Vizio offers great prices; LG sports OLED screens; and now Sony, which also has an OLED screen, is marketing itself as the first TV manufacturer to offer Google Assistant. Continue reading Sony Is the First to Debut 4K TVs with Built-in Google Assistant

This summer, Sony will begin shipping the new Z television set series, redesigned from the ground up to combine the best technical features of both LCD and OLED sets. Whereas OLED TVs can show a true pitch-black, they can’t match the brightness of LED-backlit LCD TVs. With the advent of high dynamic range (HDR), TV sets need both the control of individual pixels provided by OLEDs and the brightness of LCDs. Sony achieves that by adding more LEDs in its backlight and focusing their beams for less light leakage. Continue reading Sony to Debut TVs Combining Best OLED and LCD Features