ETC@USC has posted a tutorial that offers best practices for white balancing during production on a curved wall LED volume stage. Due to the growing number of LED volume and backing wall applications emerging worldwide, many critical color calibration issues have resulted. The informative tutorial — authored by cinematographer Tim Kang from Quasar Science with support from producer Erik Weaver from ETC — provides cinematographers and production teams with a simple graphical guide that breaks down the problems between the camera and its LED wall perception, while specifying different means to implement solutions. The Virtual Production White Balancing Tutorial is now available on the ETC site. Continue reading ETC Releases White Balancing Tutorial for Virtual Production

When Huawei briefed a team from Engadget on its new P20 Pro smartphone, it dubbed the device’s Leica Triple Camera system “the most advanced camera on a phone yet,” according to a recent review on the site. The team was skeptical, but in the end, they’ve come to write about the “miraculous photos this phone is capable of taking,” even though users may need patience as they figure out the many settings and controls. “You really have to pin down the shooting options that work for you,” according to Engadget.

Continue reading Huawei P20 Pro Phone Features Three Rear-Facing Cameras

At the HPA Tech Retreat Wednesday breakfast roundtables, program director Yves Bergquist led a discussion on the work he is doing at ETC on storytelling and artificial intelligence. “We’re doing a lot of research around how to create a more semantic understanding of narrative structures and create a machine-readable understanding of storytelling,” he explained. HPA Tech Retreat regular Jim Burger, an attorney who sat at the table, engaged in a conversation with Bergquist about the copyright infringement potential of AI and storytelling. Continue reading HPA 2018: Imagining the Future of AI and Storytelling in Media