Amazon Enables Tailored Recommendations via AI Service

Amazon is launching a new service called Amazon Personalize in select regions of the U.S., Asia and Europe, with additional locations to be added. The service, first revealed at last year’s re:Invent conference, aims to personalize the customer experience by helping developers build apps, websites, email marketing and content management systems that provide product recommendations and personalized search results. “We are excited to share with AWS customers the expertise we’ve developed during two decades of using machine learning to deliver great experiences on Amazon.com,” said Swami Sivasubramanian, VP of machine learning. Continue reading Amazon Enables Tailored Recommendations via AI Service

PayPal Monetizing Venmo, Which Now Has 40 Million Users

PayPal Holdings’ Q1 earnings report revealed that 40 million people used its digital money transfer service Venmo in the last year, making it one of the most popular financial apps in the United States. Venmo is also growing dramatically in overall volume with the total number of payments made on its platform skyrocketing 73 percent to $21.3 billion in Q1 2019. Most Venmo transactions are between two people, with the company swallowing the processing fee. But PayPal prizes the app since a younger, more active cohort favors it. Continue reading PayPal Monetizing Venmo, Which Now Has 40 Million Users

EU Fines Google $1.7B for Antitrust Violations in Ad Market

European regulators yesterday fined tech giant Google 1.5 billion euros (about $1.7 billion U.S.) for violating antitrust rules in the online ad market. This marks the European Union’s third fine against Google since 2017. As part of its larger efforts to better regulate global technology powerhouses, EU authorities took action based on their contention that Google has been imposing unfair terms on those companies in Europe that use the Google search feature on their websites. In the U.S., regulators are also taking a closer look at business models and mergers involving big tech companies. Continue reading EU Fines Google $1.7B for Antitrust Violations in Ad Market

Social Media Tops Newspapers as Preferred Source of News

In a new first, social media platforms have surpassed traditional print newspapers as the preferred news source for adults in the United States. According to a new Pew Research Center report, American adults turn to social media more than newspapers, but not more than they prefer other news sources such as television and radio. While the percentages of those who preferred social media were about equal to those who opted for newspapers last year, Pew found that 20 percent of U.S. adults now get their news from social platforms, compared to 16 percent who prefer newspapers. Continue reading Social Media Tops Newspapers as Preferred Source of News

Instagram Unveils Explore Shopping Tab, Stickers for Stories

Instagram plans to debut a standalone Shopping app, a move that could rival Pinterest and Wish. Ahead of the move, it is adding a shopping tab to the Explore page, which will allow users to look through a dedicated feed of merchandise from a wide range of vendors. Those sellers will be able to add stickers to their Stories for the first time, letting consumers shop from the Stories feed by tapping on the product. With this feature, shoppers will let people consider possible purchases before heading to the seller’s website. Continue reading Instagram Unveils Explore Shopping Tab, Stickers for Stories

Our Stories: Snapchat Turns to Publishers to Boost Revenue

In an effort to grow its stalled user base and generate more revenue, Snap Inc. announced it will encourage 20 publishing partners such as CNN, Cosmopolitan, NBC News and Viacom to create curated collections of user posts called Our Stories. Each collection of snaps will center on a specific event and will be made available via Snapchat’s Discover section. Snap has been generating revenue through ad sales by curating Our Stories for events such as concerts, awards shows and sports. While these have been curated by Snapchat employees, Snap is now asking media companies to build the collections. Continue reading Our Stories: Snapchat Turns to Publishers to Boost Revenue

Facebook Boosts Instant Experience Ads, Updates Ad Metrics

Facebook is rebranded its mobile Canvas ads as full-screen, rich media Instant Experience ads, saying it will offer “new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase.” Instant Experience ads come with an Instant Form template making it easy for a visitor engaged with the ad to submit contact information. Other existing templates include Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storytelling. Continue reading Facebook Boosts Instant Experience Ads, Updates Ad Metrics

SuperAwesome Rolls Out Kid-Safe Embeddable Video Player

Kid-safe technology startup SuperAwesome is introducing an alternative to YouTube’s embedded video player intended for publishers of children’s content. The new offering — which joins the SuperAwesome platform of “kidtech” tools created for areas such as advertising, authentication, parental controls and social engagement — provides brands with a viable video player alternative as privacy issues dominate the spotlight. According to the company, the player does not collect data on kids and adheres to COPPA and GDPR. Continue reading SuperAwesome Rolls Out Kid-Safe Embeddable Video Player

Major Advertisers Use Blockchain to Trim Digital Ad Spending

Anheuser-Busch, AT&T, Kellogg, Bayer and Nestle are a few of the advertisers using blockchain to dig deeper into the economics of online advertising. With blockchain, they can learn if real people or bots are viewing their ads and how much of their digital ad spending is going to middlemen. Blockchain, touted as a secure and transparent way to keep transaction records, is booming, and now the advertising world — rife with less-than-transparent dealings — hopes that blockchain can help cut down on wasted dollars. Continue reading Major Advertisers Use Blockchain to Trim Digital Ad Spending

LinkedIn Unveils Language Translation Tool and QR Codes

LinkedIn is introducing two new features: the ability to use QR codes for quickly sharing profiles and contact details, and a “See Translation” button that will translate posts into different languages. Currently available for iOS and Android, the QR codes offer users a quick option for accessing someone’s profile or sharing their own code via messaging apps, email, websites or printed materials such as business cards, conference badges and company brochures. The translation tool, available for more than 60 languages, is offered through LinkedIn’s desktop and mobile web versions (and soon via iOS and Android). Continue reading LinkedIn Unveils Language Translation Tool and QR Codes

AT&T to Purchase AppNexus, Plans Global Ad Marketplace

AT&T is reportedly paying about $1.6 billion to acquire AppNexus, which offers automated software to help advertisers buy ads across apps and websites. Now, AT&T chief executive of advertising and analytics Brian Lesser revealed that the purchase is aimed at creating a platform that connects advertisers not simply with AT&T’s own content, but with competing media outlets in television and digital video. The result would be a pioneering marketplace and give AT&T more leverage against Facebook and Google. Continue reading AT&T to Purchase AppNexus, Plans Global Ad Marketplace

FCC’s O’Rielly Asks Amazon, eBay to Remove ‘Rogue’ STBs

FCC commissioner Michael O’Rielly is urging Amazon and eBay to pull listings from their sites for “rogue” set-top boxes that enable consumers to watch pirated TV shows. On Friday, the commissioner sent a letter to Amazon CEO Jeff Bezos and eBay CEO Devin Wenig noting that the STBs in question often falsely feature the FCC logo, and are responsible for encouraging “intellectual property theft and consumer fraud.” O’Rielly recognized that the companies have been working to address the problem, but wrote “despite your good work in this area, devices continue to make it to consumers through your websites.” Continue reading FCC’s O’Rielly Asks Amazon, eBay to Remove ‘Rogue’ STBs

Facebook, Twitter Reveal New Rules for Running Political Ads

Social media platforms Facebook and Twitter yesterday announced their plans “to increase transparency of political campaign ads, changes aimed at preventing foreign manipulation of the coming midterm elections,” reports The New York Times. Facebook will introduce a ‘paid for’ label that takes users “to a page where they can view the cost of the ad and the demographic breakdown of the audience that viewed the ad.” Twitter will restrict political spots, “requiring those running political ads for federal elections to identity themselves and certify that they are in the United States.” Continue reading Facebook, Twitter Reveal New Rules for Running Political Ads

Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

Amazon has introduced a new display ad offering that lets retailers in its marketplace follow shoppers as they browse the Internet and attempt to lure them back to buy on Amazon. The tool gives sellers broader reach by letting them bid on ads that will appear on other websites and apps, although Amazon doesn’t specify where. But sellers only pay Amazon when potential customers click on the ads. According to sources, the company is currently inviting a handful of merchants to test the new digital ads later this month. Continue reading Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

The EU’s General Data Protection Regulation Nears Activation

On May 25, the European Union will activate its General Data Protection Regulation that gives users more control over the data collected and shared about them over the Internet. The law includes real punishment: 4 percent of its global revenue for any company that break the regulation. The impact to the user experience will not be apparent, especially for U.S. visitors there. But a European Union citizen is likely to see fewer ads that follow them around the Internet after an e-commerce purchase. Continue reading The EU’s General Data Protection Regulation Nears Activation

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