Disney, ILMxLAB and The VOID Introduce ‘Ralph Breaks VR’

The 2018 CG animated movie “Ralph Breaks the Internet” raked in more than $500 million in box office revenues last year and, this year, visitors to The VOID in the Venetian Hotel in Las Vegas will be able to have the immersive “Ralph Breaks VR” experience. Located in the Grand Canal Shoppes, the experience — from Disney and Lucasfilm’s ILMxLAB in partnership with The VOID, allows four players to enjoy features not possible in a home VR experience. “Ralph Breaks VR” is available in eight locations including Las Vegas. Continue reading Disney, ILMxLAB and The VOID Introduce ‘Ralph Breaks VR’

New York City Invests $6M in Augmented, Virtual Reality Hub

In 2016, a Goldman Sachs report predicted that AR/VR sales could reach $182 billion by 2025. Now, New York City, home to at least seven virtual reality centers, is committing $6 million to a 15,000-square foot space in the Brooklyn Navy Yard that will serve as a “hub for virtual reality and augmented reality.” The de Blasio administration says the hub will create more than 500 jobs. One of the existing centers, VR World, is equipped with a bar and dance music and lets users sky dive, rock climb or wield a samurai sword. Continue reading New York City Invests $6M in Augmented, Virtual Reality Hub

HTC Rolls Out Advertising Service for Viveport VR Developers

HTC is launching an advertising service for VR developers for use on the Viveport platform. The VR Ad Service allows developers to place video ads, banner ads, 360-degree video and cinema-scale ads into their VR experiences, integrating them as in-app scenarios or into pre-loads or post-experience slots. Another possibility would be to place ads onto 3D models in the VR experience, such as on a character’s T-shirt. End users may chafe at ads, but they may fund VR experiences that might otherwise never be made. Continue reading HTC Rolls Out Advertising Service for Viveport VR Developers

Bringing Modular Sets and Physical Objects to VR Experiences

Virtual reality startup Nomadic is integrating real-world physical objects, such as a flashlight, into its VR experiences. Among the other physical objects are leaky pipes that let off real hot air, a file cabinet that has to be opened to retrieve a real gun replica, and a virtual door with a real doorknob. The idea, according to Nomadic chief executive Doug Griffin, is that such real objects can add a feeling of magic to virtual reality. The company demonstrates these capabilities with an Oculus Rift VR headset. Continue reading Bringing Modular Sets and Physical Objects to VR Experiences