Amazon first indicated its ambition to put Alexa into cars several years ago, and in 2018 introduced Echo Auto, designed to be integrated into vehicle entertainment systems. Since then, Audi and BMW began selling some models that incorporate the company’s digital assistant. But Amazon faces stiff competition from Apple and Google, which have already made inroads, and some vehicle manufacturers are loath to adopt third-party technology. Although Amazon won’t generate much revenue initially in the auto market, the company believes that opportunities will grow much larger in the future. Continue reading Amazon Ramps Up Efforts to Bring Alexa to More Vehicles

Four years after launching its program to allow outside developers to write apps for Alexa, Amazon’s voice system has some 80,000 “skills” — but no huge hit. In fact, most people with Alexa-enabled smart speakers still use them only to listen to music or make simple requests. That compares to Apple’s App Store and the Google Play Store, each of which are home to over 550,000 apps, many of which have been huge successes for developers. But voice-centric apps are challenging to build and don’t appear to attract consumers. Continue reading Developers Are Struggling to Create Alexa-Centric Killer App