ETCentric Begins CES Coverage with Advance Sector Reports

ETC@USC’s coverage of CES 2018 (formerly the International Consumer Electronics Show) is underway as ETCentric begins its series of preview stories. Between now and the start of CES on January 9 in Las Vegas, our team will explore emerging trends and technologies with a focus on how these innovations may impact or influence media and entertainment. Even with more than 3,900 companies filling 2.5 million square feet with new products, services and technologies that span every industry, we’ve identified three broad segments that will help us organize our coverage: Input, Throughput and Output. Continue reading ETCentric Begins CES Coverage with Advance Sector Reports

Google Unveils Poly API for Adding Free 3D Objects to AR/VR

Google just introduced Poly API, a spin-off of its recently introduced Poly, which is a large collection of royalty-free 3D objects and scenes that developers can integrate into their VR or AR apps and games. Poly API is aimed to allow developers to discover and work with assets in virtual reality. By providing such easy-to-use, high quality assets (which can be modified), Google hopes to help developers speed-up completion of AR and VR apps, thus providing more content for its Daydream platform. Continue reading Google Unveils Poly API for Adding Free 3D Objects to AR/VR

Intel, Warner Bros. Unveil AV Entertainment Experience Plans

During this week’s LA Auto Show, Intel and Warner Bros. announced a partnership to develop in-cabin, immersive experiences for autonomous vehicles. The companies are creating the AV Entertainment Experience, which Intel chief Brian Krzanich describes as “a first-of-its-kind proof-of-concept car to demonstrate what entertainment in the vehicle could look like in the future.” Since Americans spend an average of 300 hours per year driving, there is a wealth of possibilities for using that time differently when automobiles become self-driving. The collaboration is looking beyond movies and TV programming to more immersive experiences. Continue reading Intel, Warner Bros. Unveil AV Entertainment Experience Plans

AWS Debuts Amazon Sumerian to Build VR, AR and 3D Apps

Amazon Web Services announced a new service called Amazon Sumerian during the kick-off event for its AWS re:Invent conference in Las Vegas. The service was created for developers to quickly and easily build virtual reality, augmented reality and 3D applications with minimal coding for a range of platforms including browsers, head-mounted displays, mobile devices and digital signs. Initially, Sumerian-built apps will run on any browser that supports WebGL or WebVR rendering, which includes Google’s Daydream, HTC Vive, Oculus Rift and iOS devices. Continue reading AWS Debuts Amazon Sumerian to Build VR, AR and 3D Apps

As Internet Video Dominates, Seven Trends to Expect in 2018

According to Cisco, video accounted for 69 percent of all Internet traffic in 2017. That percentage will probably grow as 5G, the next generation wireless network, begins to debut in 2019 and 2020, enabling high-resolution video on mobile devices. Advertisers are already dealing with the often-complex parameters of video messaging, including how long the video should be, where it should be placed and how to compete with Internet technology behemoths in an increasingly “hot” market. In this environment, social media will also evolve. Continue reading As Internet Video Dominates, Seven Trends to Expect in 2018

Venture Reality Fund Reports on Current VR/AR Landscape

The Venture Reality Fund has released its H2 2017 VR Industry Landscape map and report. The organization has generously posted the map, along with maps of the 1H 2017 European Landscape and Q2 2017 AR Industry Landscape. The VR Fund’s latest report highlights more than 450 companies developing infrastructure, tools, platforms, and applications for the VR/AR ecosystem. An interactive table, which VR Fund co-founder Tipatat Chennavasin began building in 2014, provides details of the companies.  Continue reading Venture Reality Fund Reports on Current VR/AR Landscape

Paramount Pictures to Launch Virtual Reality ‘Movie Theater’

Paramount Pictures, in partnership with Bigscreen and in collaboration with Oculus, Samsung, HTC and Microsoft, is launching its first VR movie theater. On December 3, anyone with any brand of VR headset can sign onto Bigscreen’s website and watch “Top Gun 3D” for free. The viewer walks into a virtual movie theater with theater seating, and watches trailers prior to the main film. Viewers are seated in a virtual audience and can chat before the movie, which is shown in 30-minute increments over the following 24 hours. Continue reading Paramount Pictures to Launch Virtual Reality ‘Movie Theater’

Tech Companies Produce 5G Chips and Test 5G Networking

In 2019, Intel will launch 5G radio modems that will transfer data wirelessly at multiple gigabits per second. Intel, Qualcomm and others tout the promise of the 5G economy which, predicated on the existence of 5G chips, will enable self-driving cars, replace home-based cable modems and generate trillions of dollars in revenue over time. Intel will release its XMM 8000 series. The company says it has made a 5G phone call based on early prototypes and that its XMM 7560 chip already reaches gigabit speeds. Continue reading Tech Companies Produce 5G Chips and Test 5G Networking

Pixar Makes Its First Foray into Virtual Reality With ‘Coco VR’

On November 22, Disney-Pixar will release the animated feature “Coco,” which takes place during Dia de los Muertos, a Mexican holiday honoring the dead. Pixar has also debuted its first VR experience, “Coco VR,” created in partnership with Oculus. “Coco VR” is available on Rift headsets, with a Gear VR version out next week. Pixar dubs the experience a “social adventure” where participants embody skeletal characters and explore the Land of the Dead and the holiday, to learn about the film, the festival and the traditions. Continue reading Pixar Makes Its First Foray into Virtual Reality With ‘Coco VR’

AR and VR Groups Create the First Global Virtual Reality Day

Augmented and virtual reality have been evolving, but aren’t yet at the point of breaking into the mainstream. Now, a grassroots group of individuals and organizations is working to create the first worldwide Virtual Reality Day, on November 18, an event it hopes to make annual until AR and VR reach wide acceptance. The group has chosen the date as the last Saturday before Black Friday, with the hope that parents and children will explore AR/VR together. The New York VR meetup (NYVR) — with 5,300 members, the second largest in the world — will participate. Continue reading AR and VR Groups Create the First Global Virtual Reality Day

Social VR Platforms Proliferate in the Next Digital Land Grab

The typical VR experience is solitary, but an increasing number of companies are exploring the possibility of virtual realty in the context of a social platform. That trend was made clear by Microsoft’s acquisition of AltspaceVR. High Fidelity is an environment that lets users create their own avatars and social worlds, with a marketplace where they can buy avatars and other 3D elements. And vTime, a stationary platform, lets four people at a time engage in fully rendered environments. Continue reading Social VR Platforms Proliferate in the Next Digital Land Grab

Google Debuts Spatial Audio SDK for Immersive Experiences

Google has launched Resonance Audio, a spatial audio software development kit based on technology from the company’s current VR Audio SDK. The latter was introduced with the Cardboard SDK in January 2016 and then integrated into the main Google VR SDK in May of the same year. The goal with Resonance Audio is to make it easier to develop for mobile and desktop platforms. The VR SDK audio engine already supports multiple platforms, but Google recognized that it could be “confusing and time-consuming” to work with various audio tools. Continue reading Google Debuts Spatial Audio SDK for Immersive Experiences

Registration Discount for Engadget’s Alternate Realities Event

The rise of AR, VR and AI present new mediums for artists and storytellers to push boundaries and make us reconsider our preconceived notions of reality. On November 14 in Los Angeles, The Engadget Experience: Alternate Realities invites you to witness firsthand — through immersive installations, in-depth interviews, and screenings — today’s creative pioneers living at the intersection of art and technology. The all-day event will feature a collection of compelling talks, panels, artist spotlights and a closing reception. Visit Engadget for a complete list of presentations and to order your tickets online. The ETCentric community can get 50 percent off General Admission tickets by using promo code ETCCENTER50. Continue reading Registration Discount for Engadget’s Alternate Realities Event

Microsoft HoloLens Finds New Life for Corporate Applications

Microsoft hasn’t given up on HoloLens. The company believes it is more suited for corporate training than gaming, and now Japan Airlines is using it is a good example of that. Two years ago, the Japanese company sent pilot Takashi Wada to Microsoft headquarters to try out the HoloLens; now he teaches HoloLens-equipped trainees how to flip virtual switches in a cockpit, prior to using flight simulators. Microsoft isn’t alone in pursuing such applications, with Alphabet, Apple and Facebook following suit. Continue reading Microsoft HoloLens Finds New Life for Corporate Applications

Amazon, Facebook, SoftBank Ally for New Transpacific Cable

Amazon, Facebook, Japan’s SoftBank and other technology companies are partnering to build the Jupiter cable system, a new 8,700-mile (14,000 km) transpacific subsea cable that will connect North America with Asia. The Jupiter system will have so-called landing points in two locations in Japan (Maruyama in Chiba prefecture and Shima in Mie prefecture), Daet in the Philippines and another in Los Angeles. Other partners include NTT (SoftBank’s rival), Hong Kong’s PCCW Global, and the Philippines’ PLDT. Continue reading Amazon, Facebook, SoftBank Ally for New Transpacific Cable

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