Avid Chief Talks Third Party Apps at ETC Cloud Conference

At ETC’s Cloud Innovation Conference at NAB 2016, Variety editor David Cohen led a discussion with Avid chief executive/president Louis Hernandez Jr. “It’s been a remarkable journey,” Hernandez said. “With Avid Media Central, we wanted to connect people. We took our standalone applications and put them where they could be shared. Now you’re seeing a rapid expansion of the apps you can purchase: We have a record number of third party apps indexed on a common operating system. This is the direction that things are going.” Continue reading Avid Chief Talks Third Party Apps at ETC Cloud Conference

Deluxe Officially Opens Virtual Reality Creative Services Unit

Deluxe began as a film laboratory in the early 1900s. The company has gone through numerous transitions, and today is focused not just on traditional post services, but on those rising to the surface, including virtual reality. Deluxe VR executive Malte Wagener says the company started paying serious attention to VR when Oculus started its Kickstarter campaign. In February 2015, the company first opened a VR unit with four employees. Last week, explained Wagener at NAB, Deluxe VR officially launched its full service offerings with a staff of 35 and growing.  Continue reading Deluxe Officially Opens Virtual Reality Creative Services Unit

YouTube Supports Live Streaming 360 Video and Spatial Audio

YouTube has begun supporting 360-degree live streaming video and spatial audio. Google has supported 360-degree video since last year and spatial audio in the Cardboard since January via the company’s VR platform. This announcement broadens that support to the main YouTube platform. For YouTube creators, all that’s required is a camera that captures 360 video. From the end-user perspective, there’s no extra technology or headsets required to watch 360-degree live streams. The videos will play on any device, including desktop, tablet, iOS and Android. Continue reading YouTube Supports Live Streaming 360 Video and Spatial Audio

Researchers Demo Environmental Modeling Scanner at NAB

Korean grad students are developing an Environmental Modeling Scanner that takes an interesting approach to detailed scanning of complex and crowded environments. Their hardware/software capture volumetric architectural and décor details and, in post-processing, extract people and any other moving or unwanted elements from the model. The approach creates a model by scanning an environment, the result of which can be combined with other capture sessions. They are demonstrating their solution at the NAB Show’s VR Zone in the North Hall of the Las Vegas Convention Center. Continue reading Researchers Demo Environmental Modeling Scanner at NAB

NAB: Immersive Films Present Possibilities, Face Challenges

When Ang Lee was asked about his opinion of VR, at the conclusion of a panel at the NAB Show focused on the technical aspects of making “Billy Lynn’s Long Halftime Walk,” he demurred that he was still very focused on making his way through the highly experimental process of creating a movie that combines 3D stereoscopy with 4K and 120 fps. The result, as seen in an 11-minute clip, is so immersive that some viewers compared it to VR. Lee didn’t dismiss VR, and believes it might eventually encompass theatrical experiences. Continue reading NAB: Immersive Films Present Possibilities, Face Challenges

Facebook Open-Sources 360-Degree Camera to Jumpstart VR

Facebook debuted the Facebook Surround 360 camera for 360-degree video and VR at its F8 conference this week. The company will also freely share its hardware schematics and complex stitching software via GitHub this summer. Others share Facebook’s vision of virtual reality, including Nokia, Jaunt and Google, all of which built their own 360-degree cameras. But Facebook, by open-sourcing its plans, says chief executive Mark Zuckerberg, furthers its central mission of connecting everyone in the world. Continue reading Facebook Open-Sources 360-Degree Camera to Jumpstart VR

ETC Organizes NAB Cloud Innovation and VR Conferences

NAB and the Entertainment Technology Center at USC are coproducing two major conference programs at the NAB Show next week in Las Vegas: a Virtual Reality Summit on Wednesday, April 20, from 1:00-5:00 pm and the Cloud Innovation Conference, a 2-day gathering of industry leaders on Tuesday, April 19 and Wednesday, April 20. Both events are at the Las Vegas Convention Center. The Cloud Innovation Conference (CIC) covers the current status and future direction of the media cloud, providing professionals with essential knowledge. The half-day Virtual Reality Summit features hands-on practitioners who will discuss the technical and business aspects of producing content in this emerging marketplace. For more information about this year’s conference, visit the links above or the NAB Show website. Continue reading ETC Organizes NAB Cloud Innovation and VR Conferences

What Began as April Fool’s Day Joke is Now $49 VR Headset

Google Cardboard is no longer the only inexpensive VR headset around. From Oakland, CA-based hardware collective Next Thing Co. comes Pockulus, a $49 portable game console that consists of a palm-sized computer and 3D-printed facemask. The tiny computer that runs Pockulus is CHIP, which was the company’s successful seller at $9 per unit. The idea to repurpose CHIP as a VR controller was an April Fool’s Day joke that is now a real product. It requires some DIY, mainly 3D printing the bezel that fits the display on the face. Continue reading What Began as April Fool’s Day Joke is Now $49 VR Headset

Microsoft Demos Live 3D Holoportation System via HoloLens

Microsoft researchers from the U.K. created a holoportation system, which projects a live 3D hologram of a person into another room, anywhere in the world, where it can interact in real-time with whoever is present. The researchers, who focus on 3D sensors and machine learning, spent two-and-a-half years with the HoloLens team in Washington state to develop holoportation. The system requires a lot of horsepower and high-quality 3D capture cameras, as well as a HoloLens (or other VR/AR headset) on the receiving end. Continue reading Microsoft Demos Live 3D Holoportation System via HoloLens

ILM and Disney Unveil Compelling VR Experiences for Movies

Industrial Light & Magic’s Experience Lab (ILMxLAB), the Lucasfilm R&D division that prototypes interactive, immersive cinema for VR, augmented reality and theme park attractions, debuted a VR experience of “Jurassic World” at Sundance. Now, it’s rolling out “Trials on Tatooine,” a VR demo using the same CG models created for “Star Wars: The Force Awakens.” Lucasfilm’s parent company Disney also just released a new 360-degree video, “Cold Lairs,” to tease its upcoming “Jungle Book” remake. Continue reading ILM and Disney Unveil Compelling VR Experiences for Movies

Nvidia’s Tesla P100 Chip Enables Speedy Machine Learning

Nvidia has entered the field of artificial intelligence with the debut of its Tesla P100 chip, which contains 15 billion transistors — about twice as many as its previous high-end graphics processor and, says Nvidia chief executive Jen-Hsun Huang, the largest chip ever made. Nvidia is creating the DGX-1 computer with eight Tesla P100 chips and AI software; computers from third parties integrating the chip are expected to be on the market by next year. Huang hints its first use is likely to be for cloud computing services. Continue reading Nvidia’s Tesla P100 Chip Enables Speedy Machine Learning

HTC Vive Gets Enthusiastic Reception, Ideas for Improvement

The HTC Vive virtual reality headset, priced at $799, just released and at least one review gives it a thumbs-up. Although the Vive didn’t get the high-profile attention afforded the Oculus Rift, which was released a week ago, consumers who try it are impressed, says one critic, who avers that it “certainly beats the Rift in terms of immersion.” A VR system is made up of numerous components and the Vive doesn’t compare favorably in every single one, but one reviewer says it’s on track to create an ecosystem beyond gaming. Continue reading HTC Vive Gets Enthusiastic Reception, Ideas for Improvement

NAB and ETC to Present Virtual Reality Summit in Las Vegas

NAB and the Entertainment Technology Center at USC are coproducing a Virtual Reality Summit at the annual NAB Show on Wednesday, April 20, from 1:00-5:00 pm at the Las Vegas Convention Center. The half-day summit will address key concepts and lessons learned regarding VR production. Hands-on practitioners will discuss the technical and business aspects of producing content in this emerging marketplace, which some consider to be a new media type and art form. You can register for the Virtual Reality Summit and learn more about the NAB conference at the event’s website. Continue reading NAB and ETC to Present Virtual Reality Summit in Las Vegas

YouTube Gaming Focuses on Live, Mobile Capture, 360 VR

YouTube’s gaming video site draws hundreds of millions of gamers watching 144 billion minutes of game videos every month, half of which are on mobile devices. YouTube Gaming content creators have posted videos on more than 25,000 games. The channel’s fans are 30 percent women, 30 percent over 34 years old and 47 percent parents. Now 11 years old, YouTube continues to evolve its gaming ecosystem, with a push to do more livestreaming of games, a new “mobile capture” feature and an emphasis on 360-degree VR game videos. Continue reading YouTube Gaming Focuses on Live, Mobile Capture, 360 VR

Critics Greet Long-Promised Oculus Rift with Mixed Reviews

After many months of anticipation, Oculus finally rolled out its Rift VR headset into the hands of many eager technology journalists. There have been numerous reviews, and most — but not all — of them are enthusiastic. What they like is that the system is well-made, accessible, easy to set up and comfortable to wear. But a few critics find the 30 VR “experiences” rolled out with the headset to be less than compelling, and others bemoaned the lack of Touch controllers and more VR games and experiences. Continue reading Critics Greet Long-Promised Oculus Rift with Mixed Reviews