CES 2019: Is This the Beginning of the Age of Personalization?

The transformative potential of 5G technologies progresses from promise to first products and will likely emerge as the hot underlying topic of CES 2019, which opens Sunday, January 6 in Las Vegas. ETC@USC will cover the trade show with particular interest in how developments can impact or disrupt media, entertainment, and technology companies and their business models. Artificial intelligence, mixed reality, IoT, cloud systems, media and marketing, and blockchain are six other topics that together with 5G suggest personalization to be an overarching theme. Continue reading CES 2019: Is This the Beginning of the Age of Personalization?

zSpace to Show Windows Laptop for AR/VR Viewing at CES

At CES 2019 next month, Innovation Award honoree zSpace will show a portable Windows PC laptop that is focused on “spatial content,” allowing users to interact with augmented reality and virtual reality content. Based in Sunnyvale, zSpace’s creators claim it is the first portable Windows PC that “breaks the screen barrier” between users and AR/VR, and tout its ability to foster creativity and collaboration in a flexible, immersive environment. It features patented 3D screen technology and lightweight glasses. Continue reading zSpace to Show Windows Laptop for AR/VR Viewing at CES

CES: The Next Wave of Immersive Media Tech and Markets

For a long time, we have posited that the future of immersive media will be 10 percent virtual reality and 90 percent augmented reality. In the coming year the VR and AR technologies and markets will continue to advance, but in different directions and for different reasons. VR is moving into niche markets, location-based entertainment (LBE), business applications and eSports. Meanwhile, we expect AR to focus on innovation across numerous fronts, including high-end niche business and professional applications, low-end consumer experiences and new glasses with limited feature sets. Continue reading CES: The Next Wave of Immersive Media Tech and Markets

Sprint Plans 2019 5G Hotspot Launch With HTC, Qualcomm

Sprint, the fourth largest wireless carrier in the U.S., plans to deploy a 5G mobile smart hub in the first half of 2019 developed with HTC and Qualcomm Technologies. Sprint says the “device will deliver multimedia and connected data capabilities in a compact and portable design,” featuring Qualcomm’s Snapdragon X50 modem for 5G in addition to Gigabit LTE capabilities. The Kansas-based telecom will introduce its mobile 5G network in Atlanta, Chicago, Dallas, Houston, Kansas City, Los Angeles, New York City, Phoenix and Washington, D.C. Additional markets, the device name and feature specs will be announced at a later date. Continue reading Sprint Plans 2019 5G Hotspot Launch With HTC, Qualcomm

CES: Understanding the 5G Ecosystem in 2019 and Beyond

CES 2019 in January will highlight discussions about what we can expect with 5G next year and beyond. Fifth-generation mobile communications brings faster speeds, lower latency and the ability to connect more devices, meaning it will not simply speed up mobile phones but power nascent digital technologies from VR and IoT to autonomous vehicles and smart cities. CES 2019 offers a Wednesday 5G summit, and the first 5G products will be sprinkled across the show floor. The ETCentric team will be in Las Vegas reporting on a number of companies in this space. Continue reading CES: Understanding the 5G Ecosystem in 2019 and Beyond

Audi, Disney to Demo Media for Autonomous Vehicles at CES

A future untapped market for media and entertainment is the time gained in our days thanks to the freedom provided by self-driving cars. As the world’s population increases, travel times also continue to grow. When we no longer have to focus on the road while in our vehicles, all that time becomes a perfect opportunity to provide content. Audi and Disney have partnered to create what the German automaker is calling a “new type of media” to fill that time. The fruits of this partnership are scheduled to be revealed at January’s CES in Las Vegas. Continue reading Audi, Disney to Demo Media for Autonomous Vehicles at CES

Sports Leagues Pioneer Virtual Reality-Powered Innovations

In February, Verizon hosted a virtual reality Super Bowl LII experience over a 5G network at a virtual luxury suite at Minneapolis’ U.S. Bank Stadium. That NFL/Oculus Rift collaboration put viewers on the field in the midst of 3D holographic models, and is only one of numerous examples of the marriage of professional sports and virtual reality. The BBC app, for example, offered a virtual reality World Cup experience, and NBC let viewers pick their camera angles and access data for the 2016 Summer Olympics. Continue reading Sports Leagues Pioneer Virtual Reality-Powered Innovations

Shadow VR Joins the Competition in Emerging Headset Market

New standalone VR headsets continue to ramp up competition in the emerging tech sector. HTC has introduced its Vive Focus (starting at $599) to additional markets beyond China — including Europe and the U.S. — while launching an SDK and encouraging developers to experiment with its 6DoF controller add-on. This week, it also unveiled an enterprise version of the Vive Focus. Meanwhile, the all-in-one $399 Oculus Quest headset is scheduled to launch by spring of next year. And new to the scene is Shadow Creator’s $399 Shadow VR, which recently launched globally and is the latest of 15 partners to leverage HTC’s Vive Wave platform. Continue reading Shadow VR Joins the Competition in Emerging Headset Market

VRX 2018: Bridging Entertainment, Enterprise and Technology

The annual VRX Conference & Expo is slated for December 6-7 in San Francisco. The ETC’s Phil Lelyveld will be moderating a panel on the second day, focused on immersive storytelling with panelists including Ted Schilowitz of Paramount, Paul Raphael of Felix & Paul Studios, Bruna Berford of Penrose Studios and Ryan Pulliam of Specular Theory. VRX organizers are gathering a stellar lineup of top companies, execs and investors across entertainment and tech to cut through the hype and get to the heart of what’s really happening in XR. For those interested in attending, enter code ETC15 at registration for a 15 percent discount. Continue reading VRX 2018: Bridging Entertainment, Enterprise and Technology

VRX 2018: Bridging Entertainment, Enterprise and Technology

The annual VRX Conference & Expo is slated for December 6-7 in San Francisco. The ETC’s Phil Lelyveld will be moderating a panel on the second day, focused on immersive storytelling with panelists including Ted Schilowitz of Paramount, Paul Raphael of Felix & Paul Studios, Bruna Berford of Penrose Studios and Ryan Pulliam of Specular Theory. VRX organizers are gathering a stellar lineup of top companies, execs and investors across entertainment and tech to cut through the hype and get to the heart of what’s really happening in XR. For those interested in attending, enter code ETC15 at registration for a 15 percent discount. Continue reading VRX 2018: Bridging Entertainment, Enterprise and Technology

Startup Within to Release Augmented Reality App for Children

Los Angeles-based immersive media startup Within plans to release Wonderscope, an augmented reality app for children, later this month. With Wonderscope, mobile AR superimposes characters, scenes and stories onto an iPad camera view of a real-world environment. Within chief executive Chris Milk noted that, with Wonderscope and a smartphone, anyone can have “this new magical ability.” “It’s like a lens for invisible magical things that you couldn’t see with your naked eye,” he added. Continue reading Startup Within to Release Augmented Reality App for Children

Blockchain-Based RNDR Harnesses Power of 14,000 GPUs

Los Angeles-based OTOY, a company that has created software used for visual effects in projects such as “Westworld” and “The Avengers,” also launched a blockchain- and cryptocurrency-based rendering platform called RNDR to help other content creators harness the power of thousands of graphics processing units (GPUs). OTOY’s strategy is to gather a group of computer owners who can share their GPUs in the cloud in a decentralized way, and thus trade GPU power among members to accomplish data-intense imagery. Continue reading Blockchain-Based RNDR Harnesses Power of 14,000 GPUs

Pro Sports Teams Offer Immersive, Interactive Experiences

Professional sports are often the first to embrace new technology because their fans demand the best experiences available. That’s why the professional sports arena is now integrating immersive technologies including augmented reality, virtual reality and the Internet of Things. The Sacramento Kings use Reddit, Facebook Live, video streaming, virtual reality and bitcoin to immerse their fans in an interactive world. Meanwhile, Los Angeles Clippers chief executive Steve Ballmer is launching CourtVision to offer more interactivity for fans. Continue reading Pro Sports Teams Offer Immersive, Interactive Experiences

Facebook Reportedly Building a TV Cam for Streaming Video

Just last week, Facebook announced its two new Portal video chat devices featuring 12-megapixel cameras with HD video and AI-powered software. New information suggests that the social giant is also readying a camera-equipped device codenamed “Ripley,” designed to work with your TV for video calling in addition to entertainment services including Facebook Watch. According to an insider with direct knowledge of the project, Ripley — which will use the same core tech as Portal — is likely to be announced by the spring of 2019. Continue reading Facebook Reportedly Building a TV Cam for Streaming Video

Onshape App for Magic Leap Powers 3D Engineering Design

Cambridge, Massachusetts-based Onshape, a cloud-based CAD (computer-aided design) manufacturer, has created an application for use with Magic Leap’s augmented reality glasses to let engineers collaborate in designing products. Shown as a technology demonstration at the L.E.A.P. conference, Onshape’s tool was one of the few applications that was not entertainment-related and proved the concept of spatial computing’s power touted by Magic Leap chief exec Rony Abovitz. Onshape’s leadership includes the original creators of SolidWorks, a popular CAD tool. Continue reading Onshape App for Magic Leap Powers 3D Engineering Design

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