If you want to know what’s on the mind of a post-millennial, the best person to ask is a member of that demographic. At NAB 2018, a 15-year-old high school sophomore did even better than that, presenting the results of her own survey of over 200 members of her age group. Based on a family conversation (that included her father, industry consultant Pete Ludé), Helen Ludé, a student at Lowell High School in San Francisco, decided to poll her friends on cinema attendance, home consumption habits and virtual reality.  Continue reading NAB 2018: Post-Millennial/Gen Z Survey on Cinema, TV, VR

According to Patently Apple, “There have been a series of very smart and very cool patent applications surfacing of late covering a future mixed reality headset that could one day be a part of a virtual desktop system designed to edit 3D documents” and a “detailed invention covering an advanced gesturing control system for a heads-up-display system of an autonomous vehicle.” For the latter, the official patent application by Apple reads that the invention could lead to “safe, smaller, and less expensive autonomous vehicles.”

Continue reading Apple Submits VR Patents for Next-Gen Autonomous Vehicles

Under mysterious circumstances, some Magic Leap augmented reality headsets have started showing up at software developers’ offices. The headset itself is even more mysterious, in that access to it requires a commitment from the user that they keep it in a locked safe. Apparently, the Florida-based startup is worried about the balance of testing the product while losing control of it out in the wild. Magic Leap, which has raised more than $2.3 billion, has promised to deliver more sets to more developers later this year.

Continue reading Magic Leap Ships AR Headsets to Developers With Constraints

Facebook is getting ready to release Oculus Go, a new phone-free VR headset at a price point of $199. According to CNET, the standalone Oculus Go represents “entry-level accessibility” to virtual reality, an area of technology innovation they hope to see grow at a consumer level. While the games and apps available on Oculus Go seem similar to what’s already available via Samsung’s Gear VR, the design is “less clunky, and the integrated, cleaner, softer and smaller construction here is better,” writes CNET.

Continue reading CNET Review: Oculus Go, Facebook’s New $199 VR Headset

Facebook has confirmed that it is currently testing an augmented reality camera that goes beyond its earlier functions (and limitations) of selfie masks and inserting 3D objects into locations. Beta users can now test the use of real-world location markers that set off augmented reality experiences right where they stand. The closed beta includes promotions tied to the films “A Wrinkle in Time” and “Ready Player One,” and near future plans include adding tracker-based AR to its AR Studio tool that will be open to all developers.

Continue reading Facebook Debuts Real-World AR Effects Tied to New Movies

The South by Southwest (SXSW) technology, media and culture conference is taking place in Austin, Texas this week. From March 10-13, Sony invited guests to its WOW Studio, an interactive exhibit blending art and technology that featured displays and prototypes involving spatial audio, AI and robotics, tabletop projection, VR gaming, and more. Sony created interactive augmented reality without the fuss (or added cost) of goggles, glasses or other headgear, and SXSW attendees had the opportunity to participate in immersive hologram experiences.

Continue reading Sony Showcases Interactive Hologram Experiences at SXSW

With a few weeks to go until the release of Samsung’s latest high-end smartphone, the Galaxy S9+, its camera just earned the top spot on DxOMark (a site that tracks and rates camera sensors, lenses and smartphone cameras). The S9+ received a score of 99 — the highest for any handset to date — with a review indicating the camera has no “obvious weaknesses.” The score is one better than the Pixel 2’s camera and two better than the iPhone X camera. The biggest addition to the S9+ camera is a dual-aperture for low light shots and a zoom lens.

Continue reading Review Praises Camera Functionality of Samsung Galaxy S9+

Improved latency is the biggest selling point for next-generation 5G wireless technology. Verizon, Vodafone and Huawei are demonstrating the impact on wireless video, video games and virtual reality. With 5G, latency will plummet to 1 to 2 milliseconds, versus 4G’s average 50 milliseconds, positively impacting many markets, from medicine to self-driving cars. But, although the U.S. will see the first commercial 5G sometime this year, many emerging markets are still limping along with 3G and hoping for 4G connections. Continue reading Next-Gen 5G Will Unlock VR, Autonomous Vehicles and More

ETCentric subscribers and their friends are invited to participate in the Creating Reality Hackathon, being held March 12-15 on the USC campus. The organizers are seeking forward-thinking industry storytellers, game designers, coders, and other creative artists. The teams that produce the top AR and VR submissions will each be awarded $5,000. This event will also be an opportunity to get a hands-on preview of the HTC Vive Pro and Intel’s Vaunt AR glasses. If you wish to participate, please submit your request via this special link (the deadline has been extended to March 7). Visit the event website for more info. Continue reading Registration Deadline for USC Hackathon Extended to March 7

On April 3, 20th Century Fox’s FoxNext VR Studio will release “Crisis on the Planet of the Apes,” its first virtual reality game, for Oculus Rift, HTC Vive and PlayStation VR. Priced at $14.99, the first-person game is set between the stories of the “Rise of the Planet of the Apes” and “Dawn of the Planet of the Apes,” and allows the user to experience the world from the point of view of an ape captured by humans who attempts to escape the research facility. According to Variety, “the game was produced in partnership with UK-based Imaginati Studios, and was first announced at CES 2017.”  Continue reading FoxNext VR Selects ‘Planet of the Apes’ for its First VR Game

Film, and later, digital projectors have been the standard form of displaying movies since the art form’s beginning. But now, says veteran engineering executive in advanced imaging and sound Pete Ludé, so-called direct view cinema displays are poised to displace them. In an afternoon of HPA Tech Retreat sessions looking at new display technologies, Ludé drilled down into the use of emissive displays using millions of RGB LEDs. These giant displays, he said, offer tremendous dynamic range and beautiful pictures in moderate ambient light. Continue reading HPA 2018: Direct View Cinema Displays to Displace Projectors

For 5G to take off, manufacturers have to produce devices that integrate the technology. To that end, Qualcomm has partnered with 19 device makers, all of which will be relying on the chipmaker’s new Snapdragon X50 5G-compatible modem in at least one of their devices. Qualcomm has inked additional partnerships with global carriers, which will also be using the X50 modem for their 5G trials. All four major U.S. networks will begin their rollout of 5G networks by the end of this year, with full nationwide coverage by 2020. Continue reading Qualcomm Inks Partnerships With 5G Device Makers, Carriers

Walmart’s tech incubator, Store No. 8 recently purchased Spatialand, a small virtual reality startup that specializes in software tools designed for transforming existing media content into immersive experiences. The acquisition is part of Walmart’s plans to create future shopping experiences for store locations and websites. Spatialand founder Kim Cooper and 10 employees will join Walmart; Store No. 8 principal Katie Finnegan will serve as interim CEO. Financial terms were not revealed. Continue reading Walmart Acquires VR Startup With Eye on Future of Shopping

The Winter Olympics is going to get wide coverage from NBC, which plans to live broadcast the events in PyeongChang, South Korea across all time zones and without delays. In contrast to the 2016 Summer Olympics in Rio de Janeiro, Brazil, this one will feature even more video on social media platforms. NBC and Intel plan to stream 30 events in virtual reality, including the opening ceremony, and Snapchat is launching a tool for NBC to feed snippets of live coverage into its app. Continue reading NBC, Intel and Snap to Stream Live Video of Winter Olympics

Google is in development on a game streaming service for compatible Chromecast devices (or potential future home consoles). Dubbed “Yeti,” the service would be similar to Sony’s PlayStation Now and Nvidia’s GeForce Now game streaming services, which means that users wouldn’t download software but stream from a Google server. Users could play Android games on a consumer TV via existing technology, but it isn’t clear if that would be Google’s sole strategy. The company recently hired game industry veteran Phil Harrison. Continue reading Google Developing Game Streaming Service for Chromecast