At NAB 2016, at the VR Pavilion in the North Hall, Assimilate introduced new tools for VR production, marking an ongoing maturation of the production workflow. The company’s big news was the introduction of user-friendly review and approval, which up until now has been a cumbersome and complex process. Also new from Assimilate for VR is real-time output to the Oculus Rift, support for mono and stereo footage, to output a secondary monitor in 360-degree mode, and some new VR grading tools. Continue reading Assimilate Introduces Client Approval Tool for VR Production

At ETC’s Cloud Innovation Conference at NAB 2016, Variety editor David Cohen led a discussion with Avid chief executive/president Louis Hernandez Jr. “It’s been a remarkable journey,” Hernandez said. “With Avid Media Central, we wanted to connect people. We took our standalone applications and put them where they could be shared. Now you’re seeing a rapid expansion of the apps you can purchase: We have a record number of third party apps indexed on a common operating system. This is the direction that things are going.” Continue reading Avid Chief Talks Third Party Apps at ETC Cloud Conference

Deluxe began as a film laboratory in the early 1900s. The company has gone through numerous transitions, and today is focused not just on traditional post services, but on those rising to the surface, including virtual reality. Deluxe VR executive Malte Wagener says the company started paying serious attention to VR when Oculus started its Kickstarter campaign. In February 2015, the company first opened a VR unit with four employees. Last week, explained Wagener at NAB, Deluxe VR officially launched its full service offerings with a staff of 35 and growing.  Continue reading Deluxe Officially Opens Virtual Reality Creative Services Unit

YouTube has begun supporting 360-degree live streaming video and spatial audio. Google has supported 360-degree video since last year and spatial audio in the Cardboard since January via the company’s VR platform. This announcement broadens that support to the main YouTube platform. For YouTube creators, all that’s required is a camera that captures 360 video. From the end-user perspective, there’s no extra technology or headsets required to watch 360-degree live streams. The videos will play on any device, including desktop, tablet, iOS and Android. Continue reading YouTube Supports Live Streaming 360 Video and Spatial Audio

Korean grad students are developing an Environmental Modeling Scanner that takes an interesting approach to detailed scanning of complex and crowded environments. Their hardware/software capture volumetric architectural and décor details and, in post-processing, extract people and any other moving or unwanted elements from the model. The approach creates a model by scanning an environment, the result of which can be combined with other capture sessions. They are demonstrating their solution at the NAB Show’s VR Zone in the North Hall of the Las Vegas Convention Center. Continue reading Researchers Demo Environmental Modeling Scanner at NAB

At Avid’s third annual Avid Connect event, over 1,000 people gathered prior to the official opening of NAB 2016 to hear the company’s chief executive Louis Hernandez Jr. “We’re the most open, extensible company here,” claimed Hernandez. “We invite everyone to join the open movement. We can solve this connectivity problem once and for all.” Proof of this boast was the news that Avid and rival Adobe have collaborated to tightly integrate Adobe’s Premiere Pro editing toolset into Avid’s MediaCentral Platform. Continue reading Avid Debuts Integration with Adobe Premiere, NEXIS Storage

Video creators have been complaining for months that their content is being stolen and re-uploaded elsewhere on Facebook, a practice called freebooting. Now Facebook has released Rights Manager, a tool that video producers and companies can use to keep track of their content and prevent it from being re-uploaded without permission. The tool lets them create a reference library of their video content and a dashboard to keep track of the matches, which they can either permit or report based on criteria they set. Continue reading Facebook Rolls Out Rights Manager to Curb Video Freebooting

In a 21-page petition, a group comprised of the NAB, America’s Public Television Stations, the Consumer Technology Association and the AWARN Alliance is asking the FCC to authorize use of the new ATSC 3.0 transmission standard — what the collective refers to as “Next Generation TV” — in order to improve delivery of 4K broadcasting, streaming to smartphones and tablets, personalization features and IP-based services. ATSC 3.0 “will create the bedrock for continuing innovation by the television industry for decades to come,” claims the petition. Continue reading ATSC 3.0: NAB Calls on FCC to Authorize Next Generation TV

Technicolor and Vubiquity inked a deal to debut an HDR video delivery service to distributors later this year, enabling a large-scale rollout to consumers at a “premium rate.” Vubiquity provides the technology for video distribution to linear channels and on-demand streaming. Technicolor offers its HDR Intelligent Tone Management system, which “upscales” video mastered for existing standards into HDR video, and its HDR distribution technology that lets a single video signal work for HDR TVs and older models. Continue reading Technicolor, Vubiquity Partner on HDR Video Upscaling System

Although cable companies lost more than a million subscribers last year and Internet viewing is booming, Layer3 chief executive Jeff Binder thinks the future isn’t about cutting the cord to cable, but making it better, with improved pictures, design and customer service. That, he hopes, will win over customers struggling to find content online and on cable. Layer3 will debut in Chicago and a few unnamed major cities on the East and West Coasts, at $80 to $150 a month, depending on the number of TVs in a home. Continue reading Layer3 Aims to Improve Cable Model, Leases its IP Network

Microsoft researchers from the U.K. created a holoportation system, which projects a live 3D hologram of a person into another room, anywhere in the world, where it can interact in real-time with whoever is present. The researchers, who focus on 3D sensors and machine learning, spent two-and-a-half years with the HoloLens team in Washington state to develop holoportation. The system requires a lot of horsepower and high-quality 3D capture cameras, as well as a HoloLens (or other VR/AR headset) on the receiving end. Continue reading Microsoft Demos Live 3D Holoportation System via HoloLens

Facebook has a new policy regarding so-called organic, or branded, content, now permitted to appear on Facebook Instant Articles, video and Facebook Live. Advertisers and Web publishers must display an icon to make it clear that the content — articles, videos and images — comes from an advertiser. Up until now, they have only been able to post content in ads. This is good news for BuzzFeed, Forbes and others that frequently supply sponsored content on Facebook, which also stands to reap rewards from the new policy. Continue reading Facebook’s New Policy Allows Branded Content, Not All Ads

Movie studios that use Facebook to promote upcoming films — such as “Batman v Superman: Dawn of Justice,” which has 4.4 million likes on its Facebook movie page — have discovered a potent downside to the extra publicity. Pirates post links to copyright-infringing streams; spam includes chain letters, pornography, phishing, malware and hate speech. Illegal sites are harvesting personal data and running money scams and now targeting publications with embedded Facebook comments, including BuzzFeed, ESPN and Huffington Post. Continue reading Pre-Release Piracy Grows Across Facebook and Publications

Starting next month, Netflix will increase the price of its two-stream HD service plan by 25 percent for long-term streaming customers. Subscribers previously paying $7.99 monthly will now be charged $9.99 per month for the service’s standard plan. The rate change will be based on subscriber billing periods. Those who signed up at $8.99 per month following the previous increase in May 2014 will experience the jump to $9.99 this October. Netflix members will have the option of continuing at $7.99 for a single stream SD plan or keeping the HD plan at $9.99. Continue reading Netflix’s Two-Stream HD Plan Increasing by $2/Month in May

Since Amazon relaunched its online Payments business in 2013, more than 23 million customers have used their Amazon accounts to pay for purchases on other businesses’ websites. That’s a trade-off that Amazon is more than willing to make. Among those companies now accepting Amazon Payments are Southwest Airlines, Comcast’s GolfNow online tee-time booking site and online store Red Dress Boutique, which reports that within a week of adding Amazon Payments, 20 percent of its orders used it, surpassing PayPal. Continue reading Amazon Payments is Gaining Traction with Smaller Retailers