Mobile Use, Online Shopping and Video Spur Digital Ad Growth

A report from the Interactive Advertising Bureau and PricewaterhouseCoopers shows marketers are spending considerably more on digital advertising due to an increased use of mobile devices, as well as online shopping and greater consumption of video, music and podcasts. Digital advertising ramped up 23 percent to $49.5 billion in the first half of 2018, from $40.3 billion during the same period in 2017. Of that, advertisers spent almost 63 percent ($30.9 billion) on mobile advertising in 2018, compared to 54 percent in 2017. Continue reading Mobile Use, Online Shopping and Video Spur Digital Ad Growth

YouTube Chief Executive Rails Against EU Copyright Proposal

The European Union has proposed, in a copyright directive, that platforms, not users, be responsible for copyright infringement. For the second time, YouTube chief executive Susan Wojcicki strongly stated in her blog that her company does not have the technical or financial wherewithal to comply with this portion of the copyright directive, known as Article 13. Wojcicki, the only tech chief thus far to voice opposition, noted that more than 400 hours of video are uploaded to YouTube every minute. Continue reading YouTube Chief Executive Rails Against EU Copyright Proposal

Netflix Plans to Experiment With Lower Price in Asian Markets

Netflix revealed its plan to test a lower-priced tier of its subscription streaming service in certain areas as part of a strategy to boost sales, especially in emerging markets such as Asia. While the company has not committed to specific regions or a time frame, CEO Reed Hastings explained that Netflix is looking to experiment. The move would represent a shift for the company, which has consistently maintained or raised its prices while spending more on new content and local productions to attract new customers. Netflix is not expected to reduce the cost of its lowest tier, but rather introduce an alternate fourth tier with different features. Continue reading Netflix Plans to Experiment With Lower Price in Asian Markets

Rabbit Updates Features for More Versatile Social TV Viewing

Rabbit, which lets users watch online videos with friends, is updating its features, adding real-time and delayed viewing among others to the mobile/web platform. Company chief executive Amanda Richardson noted that Rabbit’s ability to “let you watch any video content with anyone, anywhere in the world, at the same time, is unmatched.” The 30-employer Rabbit, launched in 2015, now has 3.6 million monthly active viewers and has experienced a two-time to three-time growth year over year. Continue reading Rabbit Updates Features for More Versatile Social TV Viewing

Google Ups Investment in YouTube’s Anti-Piracy Content ID

Google has updated how it is combatting piracy across its suite of digital products. In its report “How Google Fights Piracy,” the company revealed that it has spent more than $100 million on YouTube’s Content ID since its inception, representing a big bump up from $60 million two years ago. That number includes computing resources and staffing. The report further details that it has paid out more than $3 billion to rightsholders, compared to “over $2 billion” in 2016 and $1 billion in 2014. Continue reading Google Ups Investment in YouTube’s Anti-Piracy Content ID

Netflix Unveils Ambitious Slate of Animated Features, Series

Netflix released its four-year plan to produce a variety of animated series and feature films. The company usually withholds information about upcoming projects until just prior to release, but animation typically involves a long lead-time. As a result, Netflix is publicizing its family-oriented programming in advance, similar to Disney, Pixar and DreamWorks. Netflix also revealed that 60 percent of its users watch family-friendly fare every month and that the new content is intended to appeal to “the tastes of every member of the family.” Continue reading Netflix Unveils Ambitious Slate of Animated Features, Series

SVOD Apps and Virtual MVPDs Continue to Gain Momentum

Leading subscription video apps such as Netflix and Hulu generated a total of $781 million last year as streaming video continues its rise. According to app intelligence firm Sensor Tower, U.S. consumers spent about $329 million during Q3 2018 on the top 10 SVOD apps available via Google Play and Apple’s App Store. That figure represents a 15 percent jump over Q1. While Netflix and Hulu continue their growth, live-streaming TV services are also gaining traction. Online video analytics firm Conviva reports that virtual MVPDs including Sling TV, PlayStation Vue, and Hulu with Live TV have experienced a 212 percent increase in viewing hours over the past year in the U.S. Continue reading SVOD Apps and Virtual MVPDs Continue to Gain Momentum

Unfold, an App for Designing Instagram Stories, Gains Steam

Instagram’s Stories — featuring short, disappearing photos and videos — are now read by 400 million people per day. An app called Unfold, created specifically for Instagram Stories, is growing in popularity. Alfonso Cobo, an architect, created Unfold in March 2017 and the app already has 11 million users. Cobo is also opening a design agency to help brands and companies that need to create compelling content for Stories. Cobo originally created Unfold as an app for designers to use the iPad to create portfolios. Continue reading Unfold, an App for Designing Instagram Stories, Gains Steam

YouTube Grows Investment in Creators for Change Program

In light of how bad actors use online platforms to sow dissension and disinformation, many beleaguered tech behemoths have added another tool in its arsenal to fight this problem: so-called counterspeech initiatives. The term is based on Supreme Court Louis Brandeis’ statement that the best remedy for bad speech isn’t silence but more speech. YouTube — in addition to Redirect Method, which sends users searching for terrorism-related keywords to videos offering an alternative view — has its Creators for Change program. Continue reading YouTube Grows Investment in Creators for Change Program

Facebook’s VideoStory Relies on AI to Automate Storytelling

Facebook’s video clips get over 8 billion views a day on average, but people with bad Internet connections or disabilities often don’t have access to them. That led Facebook to create VideoStory, which the company described in a research paper as “A Dataset for Telling the Stories of Social Media Videos.” The paper, to be delivered at the Conference on Empirical Methods in Natural Language Processing, noted that, “automatically telling the stories using multi-sentence descriptions of videos would allow bridging this gap.” Continue reading Facebook’s VideoStory Relies on AI to Automate Storytelling

Amid Record Profits, Samsung Faces a Slowing Chip Market

Samsung Electronics reported an approximately 20 percent increase in operating profit for the latest quarter from a year earlier, resulting in a record high profit of about $15 billion. But that sudden lift may not last. According to industry experts, the higher numbers are due to increased demand for memory chips for use in data centers and smartphones. Samsung and other chipmakers invested to expand production, but now demand for smartphones (and other consumer electronics) is reaching a plateau. Continue reading Amid Record Profits, Samsung Faces a Slowing Chip Market

Snapchat Shows to Introduce 25 New Series From the U.K.

Snapchat currently touts 5 million users in the United Kingdom who watch Shows on the social platform that are produced by its U.S. publishing partners. As part of its efforts to better compete with popular services such as Google’s YouTube and Instagram’s IGTV for the growing number of online and mobile video fans, Snap Inc. is adding 25 new series from 17 U.K. content producers. The content will largely target millennials. The move highlights Snap’s strategy of leveraging more TV-style content to grow engagement in specific markets and increase revenue. Continue reading Snapchat Shows to Introduce 25 New Series From the U.K.

Facebook Growth Slows in Early Stage of its Shift to Video

Facebook recorded lower Q3 revenue than expected, the result said chief executive Mark Zuckerberg of “an unsteady transition” from News to more popular but less profitable Stories, which allows users to build photo/video montages that disappear after 24 hours. The company relayed that the transition’s early stage will be marked by higher costs, including more investment in 2019, and continued slow growth. Investors took the news in stride, unlike the July earnings report that resulted in a stock price plummet. Continue reading Facebook Growth Slows in Early Stage of its Shift to Video

5G Could Enable Interactive Video But Raise Privacy Issues

People typically associate 5G with ultra-fast high-bandwidth Internet connections, but few realize it will also impact how we watch video and could lead to a range of privacy concerns. With 5G, truly interactive television programming can become a reality, with minimal latency enabling content to respond quickly to the viewer’s emotional and physical responses. According to interactive video company Wirewax co-founder Dan Garraway, the video becomes “a two-way conversation.” In other words, while we watch 5G content, it watches back. Continue reading 5G Could Enable Interactive Video But Raise Privacy Issues

AT&T Announces Profits, Plans to Roll Out 5G Mobile Network

AT&T’s Q3 profit was boosted by its holdings in entertainment, including growth in HBO subscribers and revenue from its Turner TV channels. AT&T also saw 13,000 new U-verse video subscribers and 49,000 new DirecTV Now customers. That, along with a bump in smartphone customers led to $4.72 billion in profits, and also helped to offset its loss of 359,000 DirecTV satellite customers in the same quarter. AT&T stated its plans to launch mobile 5G in “parts of 12 cities” in the next few weeks. Continue reading AT&T Announces Profits, Plans to Roll Out 5G Mobile Network

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