Marketers Use New Tech to Leverage Data From Smart TVs

Smart TVs have become a boon to data collectors and their marketer-clients, who are using new technology to identify what people are watching on Internet TV, sometimes without their knowledge. San Francisco-based Samba TV, for example, which has collected viewing data from 13.5 million smart TVs in the United States, has raised $40 million in venture capital. About a dozen television manufacturers have inked deals with Samba TV to embed its software in some of their sets. Continue reading Marketers Use New Tech to Leverage Data From Smart TVs

Niantic Acquires Matrix Mill to Advance AR Gaming Features

Niantic, the company that released “Pokémon Go,” just acquired Matrix Mill, a U.K.-based computer vision/machine learning startup, with the goal of expanding its augmented reality capabilities. Niantic chief executive John Hanke also stated that the company this year will release a “major update” to its “Ingress” game as well as a new AR game, “Harry Potter: Wizards Unite,” and reveal additional games in the next few weeks. At an event, developers and journalists were able to try out the platform powering these games. Continue reading Niantic Acquires Matrix Mill to Advance AR Gaming Features

OpenAI Beats Human-Player Team at Complex Video Game

OpenAI, an artificial intelligence research group backed by Elon Musk, stated that its software can beat “teams of five skilled human players” in Valve’s video game “Dota 2.” If verified, the achievement would be a milestone in computer science and a leap beyond other AI researchers working on mastering complex games. IBM’s software mastered chess in the late 1990s, and Alphabet’s DeepMind created software that dominated “Go” in 2016. “Dota 2” is a multiplayer sci-fi fantasy game where teams advance through exploration. Continue reading OpenAI Beats Human-Player Team at Complex Video Game

Capcom Debuts Cloud-Streaming Version of ‘Resident Evil 7’

Japanese game publisher Capcom is introducing a cloud-based streaming service to add high-end games to Nintendo’s Switch. Last month, the company released a cloud version of “Resident Evil 7” for the Switch in Japan, priced at $18 for 180 days of access, compared to as much as $50 for a downloaded version. Up until now, the video game industry hasn’t fully adopted cloud services because — rather than simply streaming a selected song or video – the servers would have to respond without lag to unpredictable game play. Continue reading Capcom Debuts Cloud-Streaming Version of ‘Resident Evil 7’

Electronic Arts to Launch Subscription Service for PC Games

Electronic Arts has embraced a subscription model for its latest PC games, following similar moves by Sony and Microsoft to offer older games via subscription. EA’s Origin Access Premier, to debut this summer, will give full access to more than 100 of its games and some other publishers’ titles, for $15 per month or $100 annually. Ordinarily, games such as “Battlefield V” and “FIFA 19” cost $60 each. Electronic Arts comes in second after Activision Blizzard, the biggest U.S. video game publisher. Continue reading Electronic Arts to Launch Subscription Service for PC Games

J.J. Abrams Teams With Tencent to Form Bad Robot Games

Director J.J. Abrams, who most recently helmed “Star Wars: The Force Awakens,” plans to add video games to the portfolio of his production company Bad Robot. Formed in partnership with Chinese company Tencent Holdings, and a minority stake from investor Warner Bros. Interactive, Bad Robot Games will be headed by Dave Baronoff and Tim Keenan. Baronoff worked on the Bad Robot game adaptation of “Cloverfield” and Keenan, who will serve as creative director, is the creator of “Duskers” and “A Virus Named Tom.” Continue reading J.J. Abrams Teams With Tencent to Form Bad Robot Games

Microsoft Buys Four Game Studios to Ramp Up Development

During Microsoft’s E3 press conference yesterday in Los Angeles, Xbox head Phil Spencer announced that the company has acquired game studios Compulsion Games (Canada), Playground Games (United Kingdom), Ninja Theory (United Kingdom) and Undead Labs (Seattle). Microsoft is planning to expand its Xbox Game Pass service; building up its in-house game development should assist in that effort. Spencer also revealed that the company is developing a cloud-based game-streaming network that will work across Xbox, PCs and phones. Continue reading Microsoft Buys Four Game Studios to Ramp Up Development

Qualcomm Debuts Snapdragon 850 for Windows PCs and IoT

Qualcomm has built numerous specialized chips for the Internet of Things and, at Computex 2018, it unveiled the Snapdragon 850 processor designed for Windows devices. The goal is for the chip to enable Qualcomm’s many partners to build a new generation of Windows-on-Snapdragon devices for the holiday season. Samsung already stated it is working on a Snapdragon 850-enabled 2-in-1 PC. The new chip is intended for devices larger than a smartphone and offers the ability to run at higher clock speeds without overheating. Continue reading Qualcomm Debuts Snapdragon 850 for Windows PCs and IoT

Asus Introduces ROG Phone Optimized for Hardcore Gamers

At Computex 2018, Asus announced its ROG (Republic of Gamers) Phone, with gamer-oriented design and a 90Hz display, which means the screen refreshes 90 times per second for smoother animation. The ROG Phone will compete with the Razer Phone, another mobile device prized by gamers. Asus ups the ante by adding a “specially selected 2.96GHz Qualcomm Snapdragon 845 chip” to each ROG Phone, ensuring it will be the speediest one around. The phone also offers vapor cooling and a special attachable fan accessory. Continue reading Asus Introduces ROG Phone Optimized for Hardcore Gamers

Nintendo, Pokémon Company Reveal Four Games for Switch

Nintendo and The Pokémon Company have announced four new games, three of which will debut this year: kid-friendly “Pokémon Quest” is free to download now on Nintendo Switch and soon for iOS and Android devices; $60 casual games “Pokémo: Let’s Go, Pikachu!” and “Pokékon: Let’s Go, Eevee!” will debut for Nintendo Switch starting November 16. A fourth game, planned for 2019, will be a new entry in the “core” Pokémon series. Enthusiastic fans have already put the two “Let’s Go!” games atop Amazon’s best-selling videogame chart. Continue reading Nintendo, Pokémon Company Reveal Four Games for Switch

App Store Spending Predicted to Reach $75.7 Billion in 2022

App Annie has released new stats regarding the first 10 years of Apple’s App Store. According to the analytics and market intelligence firm, there have been more than 170 billion downloads from Apple’s iOS store through December 2017, which represents in excess of $130 billion in spending. An increasing number of apps have exceeded the $1 million and $10 million consumer spending milestones, with “plenty more to come,” predicts App Annie. The U.S. leads the world with 40.1 billion downloads and $36 billion in consumer spending, followed closely by China and then Japan. Continue reading App Store Spending Predicted to Reach $75.7 Billion in 2022

Wireless Oculus Go, at $199, Opens Door to Widespread Use

Facebook has debuted Oculus Go, its standalone $199 VR headset that the company hopes will launch more widespread engagement with virtual reality. Unlike the Oculus Rift, Oculus Go does not require a high-end smartphone or computer, has no wires or cables, and is ready to use out of the box. Early reviews give the VR headset a thumbs-up for its simplicity and convenience, and such features as speakers built into the strap. Also at its F8 developer conference, Facebook debuted a new version of Oculus Rooms. Continue reading Wireless Oculus Go, at $199, Opens Door to Widespread Use

Facebook Is Testing Playable Ad Format With Game Previews

At F8 2018 on May 1, Facebook plans to reveal more details of a new playable ad format that it just started testing with a few game developers. The ad allows players to preview a game before installing it, with the goal of driving more “high-intent” installs. Later this year, Facebook plans to roll out the new ad format across its News Feed, and to all advertisers. Facebook is also testing Premiere, which lets content creators debut pre-recorded videos, with real-time chats, as Facebook Live moments. Continue reading Facebook Is Testing Playable Ad Format With Game Previews

8 Circuit Studios Uses Blockchain, Ethereum to Build Games

Creating Metaverse, the digital universe depicted in “The Matrix,” “TRON” and “Ready Player One” and described by novelists William Gibson and Neal Stephenson, sounds like a nearly impossible feat. But Seattle-based 8 Circuit Studios, staffed by veteran gamers, plans to rely on its expertise plus blockchain and cryptocurrency to develop this world more quickly than previously deemed possible. That’s because the company proposes that gamers, developers and publishers will work together to create the Metaverse ecosystem. Continue reading 8 Circuit Studios Uses Blockchain, Ethereum to Build Games

iPhone Users Spending More on Games, Streaming Services

Sensor Tower has found that iPhone users in the U.S. increased in-app purchase spending by 23 percent last year over 2016. Active users spent an average of $58 in 2017 using Apple’s in-app purchase or subscription options. The figures do not reflect e-commerce spending via sites like Amazon or payments for services such as Lyft or Uber. At roughly 62 percent of average spending, mobile gaming leads the charge in this sector. Subscription-based streaming services, and music, dating and lifestyle apps also contributed to the rise in spending. Continue reading iPhone Users Spending More on Games, Streaming Services

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