A 2024 Digital Media Trends study by Deloitte says media and entertainment companies “should be thinking more about the world ahead than the one they’re being forced to leave behind,” a suggestion underscored by the fact that 60 percent of Gen Zs surveyed prefer watching user-generated content on social platforms to programming offered by streaming services “because they don’t have to spend time searching for what to watch.” Both Gen Zs and Millennials also believe they get better recommendations from social media than the commercial platforms (54 percent). Continue reading Gen Z, Millennials Prefer Social Videos to Streaming Services

YouTube has added new rules requiring those uploading realistic-looking videos that are “made with altered or synthetic media, including generative AI” to label them using a new tool in Creator Studio. The new labeling “is meant to strengthen transparency with viewers and build trust between creators and their audience,” YouTube says, listing examples of content that require disclosure as “likeness of a realistic person” including voice as well as image, “altering footage of real events or places” and “generating realistic scenes” of fictional major events, “like a tornado moving toward a real town.” Continue reading YouTube Adds GenAI Labeling Requirement for Realistic Video

Google appears to be in control of a major television network. According to internal data obtained by The Information, nearly half the time spent viewing the Alphabet company’s YouTube platform — 45 percent — now takes place on TV screens. That’s a significant increase from the 30 percent viewership the company reportedly logged for 2020. Coming on the heels of the IAB NewFronts, where digital platforms including Meta, TikTok and Snap were among those vying for advertiser attention, the story is well timed to help YouTube distinguish itself from competitors that seem focused largely on reaching mobile viewers. Continue reading Almost Half of YouTube Viewers Watch Video on TV Screens

YouTube is expanding its Analytics for Artists feature with a new Total Reach metric that will include data for fan-uploaded YouTube Shorts. In addition to official content uploaded by the artist as well as user-generated long-form videos, YouTube says Total Reach represents “the most comprehensive snapshot of the size of an artist’s audience on YouTube,” showing how many viewers are experiencing content across all formats. The company is also launching a new Songs section in Analytics “to help artists see how fans are listening to their music or creating with it, across all video formats, all in one place.” Continue reading YouTube Expands Analytics for Artists Tool, Adds Shorts Data

YouTube is beta testing Creator Music, a large catalog of songs creators can browse and purchase for use with their original longform content. YouTube announced the service at its Made on YouTube live event the same week its chief business officer Robert Kyncl was revealed as the incoming CEO of Warner Music Group, effective January 2023. “Creator Music is a new destination in YouTube Studio that gives YouTube creators easy access to an ever-growing catalog of music for use in their long-form videos,” YouTube said, explaining the service offers “affordable, high-quality music licenses.” YouTube also announced that Shorts creators can soon share ad revenue through the platform’s Partner Program. Continue reading YouTube Tests Creator Music, Adds Shorts Partner Program

YouTube global head of music Lyor Cohen announced that the platform paid $6 billion to the music industry between July 2021 and June 2022, a 50 percent increase over the $4 billion distributed in the same period in the prior frame. The amount includes monetization across all formats — short and long form video, audio only, live, user-generated content and more — on all platforms (desktop, tablet, mobile, and TV), in over 100 countries. For the second consecutive measurement period, UGC drove more than 30 percent of the payouts for artists, songwriters and rights-holders, according to the company. Continue reading Annual YouTube Music Payments Up 50 Percent to $6 Billion

Snap is introducing a video-sharing feature called Spotlight designed to help its Snapchat app better compete with TikTok and Instagram Reels. Spotlight allows the creation of content that could go viral, a marked difference from its long-time focus on communication between friends and curated posts. Snap will spend $1+ million a day to reward those who post the best content and highlight top snaps to its 249+ million daily users in a feed they can swipe or tap. With Spotlight, Snap hopes customers increase the time they spend on the app. It also opens the door to advertising. Continue reading Snap’s New Spotlight Feature Aims to Encourage Viral Videos

In 2016, Frederic Descamps and Jordan Maynard formed Manticore Games to build real-time experiences, adding a tool to quickly test out ideas and insert them into a game and enabling gamers to easily customize the experience with new items. Now they’ve turned those intuitive tools into a service, dubbed Core, currently in closed alpha testing. An open alpha test is expected “in the near future.” As a game creation tool and eventual marketplace, Core is intended to democratize game development. Continue reading Manticore Games Launches Alpha Test for Development Tools

In a CES SuperSession led by Marketplace Tech senior editor Molly Wood, Qualcomm president Cristiano Amon talked about the 5G rollout and some of the less-discussed topics such as esoteric use cases. “We have a mature mobile landscape today,” he said. “We stream music rather than carry CDs around. Going forward, video will be mainly distributed on 5G. We’ll be able to distribute news and sports, and finally deliver on user-generated content. Everyone will become a broadcaster because you’ll have the speed.” Continue reading CES 2020: Qualcomm’s Amon Talks 5G Rollout, Use Cases

Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal

Social media platforms such as Google and Facebook are exempt from liability for user-posted content, a protection that top Republican legislators want to end. House Judiciary Committee chair Bob Goodlatte (R-Virginia) quizzed Twitter representatives about the exemption, asking why they should be “treated differently than,” for example, a hotel that faces limited responsibility for illegal actions on its property. Goodlatte is one lawmaker who also looked at the purported silencing of conservative points of view on the platforms. Continue reading Congress Scrutinizes Social Media Liability for User Content

Wattpad, a digital literature app with social networking, draws 65 million unique monthly visitors with a core readership of 13- to 35-year-olds, who spend about 20 billion combined minutes per month on the site. The site is home to user-generated stories and fan fiction in a wide range of genres, including sci-fi, young adult, horror and poetry. Wattpad also debuted Wattpad Studios two years ago, a “one-stop shop” for new intellectual properties in Hollywood, such as “The Kissing Booth,” a story turned into a Netflix movie. Continue reading Wattpad Disrupts Hollywood Status Quo as New IP Incubator

Regardless of your opinion on the end of net neutrality, the topic is of huge importance not simply to consumers but to policymakers in Washington. A CES 2018 panel of such policymakers examined how to best protect the Internet economy. “It’s a tough time for the Internet economy,” said Center for Democracy & Technology president/chief executive Nuala O’Connor. “People are concerned about the intrusion of technology into their daily lives, and some of the conversation in DC is about what the role of technology is in democracy.” Continue reading Policymakers Debate the Internet Economy and Net Neutrality

Users of Facebook, Instagram and Twitter enjoy moments of entertainment in exchange for giving up personal data to social media platforms that monetize the information. Steemit, a social news and networking site on top of a blockchain database, has a plan to change that paradigm, paying users in cryptocurrency for every post. The virtual currency, dubbed Steem, can be cashed out into hard currency — or amassed for those who believe in Steemit’s future. The new company started as a 44-page white paper released in March 2016, arguing that content creators should be paid. Continue reading Steemit: Social Media Platform Pays Contributors for Content

Snapchat just changed how it compensates the companies that supply content for its Discover section. Rather than share ad revenue, Snapchat plans to pay content partners a flat licensing fee — similar to what traditional TV networks do. When Discover launched in 2015, Snapchat shared ad revenue, with the terms varying depending on the specifics of the partnership and sales team. The new plan is a win-win: Snapchat will fully control its ad inventory and publishers will have a guaranteed and reliable compensation for content. Continue reading Snapchat Swaps Shared Ad Dollars with New Licensing Deals