Computer-Generated Photoreal Influencers, Avatars Are Here

Computer-generated influencers have arrived. The glamorous all-digital Miquela Sousa (also known as Lil Mequela), which was created by Los Angeles-based startup Brud, has been the star of an Ugg advertising campaign, appearing on billboards around the world. Brud believes it can create CGI social media stars that are easier to manage and monetize than human celebrities. It’s not alone in its efforts; Soul Machines, which has debuted dozens of digital humans, is launching its Digital DNA platform to make it easier to create virtual avatars. Continue reading Computer-Generated Photoreal Influencers, Avatars Are Here

Amazon Expands Smart Home Portfolio with Ring Purchase

Amazon just inked a deal to acquire Santa Monica, CA-based Ring for what Reuters says is more than $1 billion. Ring made its mark with its Wi-Fi-enabled doorbells that, via integrated cameras, enable homeowners to see who’s at their front door from their smartphone. The company launched with a video doorbell, now priced at $179, and has expanded to offer other video doorbell versions, and security cameras and systems. Last month, Ring acquired Mr. Beams, Wi-Fi-enabled LED lighting with motion sensing abilities. Continue reading Amazon Expands Smart Home Portfolio with Ring Purchase

Stem’s Royalty Model Finds Popularity with Indie Music Scene

Debuting a year ago, Stem has become successful distributing the music of independent artists to streaming services and divvying up royalties among the multiple collaborators that are typical in indie music. Up until Stem’s appearance, alternative distribution companies like TuneCore and CD Baby distributed indie music, but weren’t able to split royalties between artists and producers, leaving that onerous task to the main performer. Instead, Stem requires each collaborator to agree on percentage splits. Continue reading Stem’s Royalty Model Finds Popularity with Indie Music Scene

SEC Greenlights Crowdfunding for Startups, Keeps Watchful Eye

After three years of consideration, the Securities and Exchange Commission now allows ordinary investors to take equity stakes in startups through crowdfunding. The move began with the 2012 Jumpstart Our Business Startups, or JOBS Act, to assist startups and small businesses to raise capital from potential investors. But, until last week, only investors whose net worth was greater than $1 million (excluding their primary residences) or earned more than $200,000 a year were permitted to invest via crowdfunding. Continue reading SEC Greenlights Crowdfunding for Startups, Keeps Watchful Eye