Augmented reality in 2018 was “interesting, with projections being exceeded,” said NorthSouth Studios’ Bill Newell, who moderated a panel on the topic. He asked what AR experience stood out this year. IBM’s Elizabeth Kiehner, who reported on the new partnership between IBM’s Watson and Unity, was enthused over Legos’ AR app. “But I am more interested in AR as it pertains to enterprise,” she said, enumerating breakthroughs in AR for factory workers and healthcare, including surgery and cancer treatment. Continue reading CES Panel: Where the Augmented Reality Experience Is Going

Observer Analytics unveiled its platform for quantifying virtual reality, augmented reality and mixed reality, to create key performance indicators (KPIs) for the industry. The platform was built from scratch to analyze the new and complex forms of engagement found in this immersive content, with the end goal of making it easier for developers to understand how users interact with their content. To create the platform, the company has raised $685,000, including a pre-seed round from Boost VC and Precursor Ventures. Continue reading Observer Analytics Debuts Tool to Evaluate VR, AR Content

Kaaya Tech reached its $50,000 Kickstarter funding goal for the HoloSuit, a wearable haptic controller for virtual reality. The company will start shipping the suit, available in several versions, in November. The top-end version, HoloSuit Pro, offers 36 sensors, nine haptic feedback devices and six firing buttons, spread across two finger-tracking gloves, a pair of pants with feet extensions and a jacket with a head extension. The lower end model offers 26 sensors, and comes with a jacket or jersey with haptics and buttons. Continue reading Kaaya Haptic HoloSuit for VR Apps to Ship This November

Several demos stood out at the 9th annual Augmented World Expo in Santa Clara, California last week. The most compelling involved a holographic display from Brooklyn-based Looking Glass Factory. Co-founder and CEO Shawn Frayne and his team have been working for a few years on a technique that “blends the best of volumetric rendering and light field projection.” Also compelling was a markerless multi-person tracking system that runs off a single video feed, developed by a Canadian computer vision/deep learning company named wrnch. And marking its first exhibit in the United States since launching its latest satellite office in San Francisco this April, Japanese company Miraisens demonstrated how a suite of effects could be used to enhance extended reality experiences. Continue reading The Best New Products Displayed at Augmented World Expo

RED, the company known for its 4K Epic and Weapon film/TV cameras, just debuted a smartphone, the RED Hydrogen One, which will be offered by AT&T and Verizon. The Android phone, which has a 5.7-inch display, is, says the company, “the foundation of a future multi-dimensional media system.” The phone can connect to RED’s other cameras via pogo pins and, in the future, to lens mounts and other modules. RED’s first such module will be a DSLR-similar camera sensor. The phone also produces holographic images. Continue reading RED Debuts Android Smartphone That Creates 4D Holograms

The age of instant gratification just got even more addictive thanks to Google’s new Google Play Instant, which comprises Android apps and games that do not need to be installed before people can try them out. The tech giant announced the upgrade at the Game Developers Conference in San Francisco. Available games include Supercell’s “Clash Royale,” Zynga’s “Words with Friends 2,” King’s “Bubble Witch 3 Saga” and Hothead’s “Mighty Battles.” These and more are already available on over 1 billion Android devices.

Continue reading Access Android Games Immediately With Google Play Instant

Google is enabling game developers to create “Pokémon Go”-like experiences in which game elements are embedded into real-world maps using the new Google Maps API and the Unity game engine. Over 200 games are already in development. Next Games is developing a game based on the popular TV series “The Walking Dead,” and NBCUniversal and Ludia will release a “Jurassic World Alive” location-based game for mobile. Because Google Maps updates in real time, developers can create gaming experiences with a sharp eye on reality.

Continue reading Google Maps Helps Develop Real-World Gaming Experiences

Turning the car’s windshield into an AR screen for navigation, a mobile AR device that helps the blind navigate the real world, and a mobile app to envision that couch from the furniture store in your living room. These are all real-world AR applications that their creators are touting as a good first step into nascent consumer products. GlobalData research director Avi Greengart, who moderated the CES 2018 panel on augmented reality, noted that AR developers have had to find a way to create customized solutions using limited existing hardware and software.
Continue reading AR Developers Make Their Cases for First Uses of Technology

Google just introduced Poly API, a spin-off of its recently introduced Poly, which is a large collection of royalty-free 3D objects and scenes that developers can integrate into their VR or AR apps and games. Poly API is aimed to allow developers to discover and work with assets in virtual reality. By providing such easy-to-use, high quality assets (which can be modified), Google hopes to help developers speed-up completion of AR and VR apps, thus providing more content for its Daydream platform. Continue reading Google Unveils Poly API for Adding Free 3D Objects to AR/VR

Game engine Unity and filmmaker Neill Blomkamp (“Elysium,” “District 9”) have partnered to create a more fleshed out version of “Adam,” a short proof-of-concept film that Unity released to show off its Cinemachine movie creation tools. At the same time, Unity debuted a new version of Cinemachine, software that allows users to direct their own CG films. Blomkamp is an ideal partner, having just launched his own studio, Oats, and released three videos (“Rakka,” “Firebase,” “Zygote”) and other shorter projects. Continue reading Unity, Filmmaker Neill Blomkamp Partner on Creative Project

Google has launched Resonance Audio, a spatial audio software development kit based on technology from the company’s current VR Audio SDK. The latter was introduced with the Cardboard SDK in January 2016 and then integrated into the main Google VR SDK in May of the same year. The goal with Resonance Audio is to make it easier to develop for mobile and desktop platforms. The VR SDK audio engine already supports multiple platforms, but Google recognized that it could be “confusing and time-consuming” to work with various audio tools. Continue reading Google Debuts Spatial Audio SDK for Immersive Experiences

The technology underlying Bitcoin is now under development to render 3D visual effects. Los Angeles-based OTOY, which provides a GPU-based software system to create a cloud-based pipeline for 3D content, is hoping to raise as much as $134 million to develop RNDR, distributed cloud rendering for VR and other content, via blockchain technology. HBO and Discovery have invested in OTOY, which has also partnered with Facebook and Mattel. Relying on cloud-based GPUs for rendering is a much less expensive solution than supercomputers. Continue reading OTOY Uses Blockchain Tech for Distributed Cloud Rendering

Google just released ARCore, software to enable developers to more easily create augmented reality apps. The company took its first step into augmented reality in 2014, when it introduced Tango, its 3D mapping system. But it had a hard time getting Android phone makers to make the necessary hardware upgrades to foster widespread AR adoption. Google now hopes that, rather than expensive hardware upgrades, developers will be more enticed by its software solution for allowing apps and sites to track physical objects and overlay them with virtual images. Continue reading Google Debuts Software Tools for AR App, Web Developers

For Apple iPhone users looking forward to augmented reality, there will soon be another option to looking at images on the phone’s screen. Due to launch later this year, the Mira Prism, which looks like a sun visor or welder’s mask that fits over the user’s head, will reflect AR’s 3D images in front of the user’s face — and only costs $99. The visor comes from Los Angeles-based company Mira, founded by students from the inaugural class of USC’s Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. Continue reading Mira’s $99 Prism Turns Apple’s iPhone Into an AR Headset

At the Unite Europe conference in Amsterdam, more than 1,400 game developers examined tools and innovations from game engine company Unity. Among those was the virtual camera system Cinemachine, which makes it easier for even neophyte content creators to get creative with animation, games, eSports, cinematics and movie pre-visualization. Unity’s Asset Store offers free 3D models and environments, including the Adam character from last year’s impressive tech demo. The engine also offers generic animations that can be applied to characters. Continue reading Unity’s Cinemachine Designed for Animation, Games, Movies