After Doubling Ad Revenue, TikTok Turns to In-App Shopping

TikTok is closing in on its downward revised 2022 ad revenue target of $10 billion, according to research firm Insider Intelligence. The ByteDance company had initially projected $12 billion but adjusted the forecast due to a digital advertising downturn that’s affected everyone from Alphabet to Meta Platforms. Despite the hedge, TikTok’s ad haul this year will nearly double that of 2021, and is expected to surpass the performance of Twitter and Snap. However, it still trails advertising on Meta’s Facebook and Instagram, which generated more than $84 billion in the first nine months of 2022 (essentially flat). Continue reading After Doubling Ad Revenue, TikTok Turns to In-App Shopping

Online Safety Act Paused as Ofcom Reports on Net Neutrality

UK watchdog Ofcom has proposed a loosening of the nation’s net neutrality rules so as to not unduly restrict innovation and development. While it is up to government and Parliament to change the law, recommendations from Ofcom — which was created to monitor compliance with net neutrality laws — are influential. “Since the current rules were put in place in 2016, there have been significant developments in the online world, including a surge in demand for capacity,” as well as the rollout of 5G, and the emergence of large players like Netflix and Amazon Prime. Continue reading Online Safety Act Paused as Ofcom Reports on Net Neutrality

France Sanctions Clearview AI €20M for Violating GDPR Rules

Clearview AI, the New York-based facial recognition firm that is targeting 100 billion facial images in its database by the close of 2022, has been fined €20 million ($19.7 million) by France’s data protection authority, the CNIL, for what the agency says is the illegal collection and processing of personal biometric data belonging to French citizens. The fine comes after the CNIL last year ordered Clearview to cease data collection and delete its existing database, instructions the company reportedly ignored. This is Clearview’s third breach of the EU General Data Protection Regulation (GDPR) pertaining to France. Continue reading France Sanctions Clearview AI €20M for Violating GDPR Rules

Meta Says It Will Sell Giphy per UK Competition Unit’s Order

The UK’s Competition and Markets Authority has rendered a final decision ordering Meta Platforms to sell its Giphy marketplace for animated GIFs. Meta acquired the U.S.-based Giphy in 2020. The CMA subsequently found the purchase anticompetitive, determining the move would stunt innovation in UK display advertising and limit social media choices for consumers. After Meta failed to decisively win an appeal, the matter went back to the CMA, which this week reaffirmed its earlier decision and ordered Giphy sold. Meta said in a statement it is “disappointed by the CMA’s decision,” but won’t pursue further appeal. Continue reading Meta Says It Will Sell Giphy per UK Competition Unit’s Order

TikTok May Team Up with TalkShopLive for a Holiday Launch

TikTok is said to be partnering with Los Angeles-based TalkShopLive to handle its live shopping initiative in North America after an in-house UK effort produced lackluster results. Due to hit the U.S. in time for the holiday season, TikTok Shop will be built on technology and support from TalkShopLive as it positions live-stream shopping hosted by influencers, brands and retailers selling products on the short-form video platform. Launched last year, TikTok Shop UK was the ByteDance company’s first such effort outside of Asia, where it is available in countries including Vietnam, Singapore and the Philippines. Continue reading TikTok May Team Up with TalkShopLive for a Holiday Launch

California Governor Signs Online Child Protection Bill into Law

Governor Gavin Newsom signed the California Age-Appropriate Design Code Act into law last week, making his state the first in the nation to adopt online child safety measures. The bipartisan legislation requires online platforms to default to privacy and safety settings that protect children’s mental and physical health. The new law, cosponsored by Assemblymembers Buffy Wicks (D-15th District) and Jordan Cunningham (R-35th District), prohibits companies that provide online services and products in California from using a child’s personal information and forbids collecting, selling, or retaining a child’s geolocation, among other things. Continue reading California Governor Signs Online Child Protection Bill into Law

Netflix Reportedly Bumping Up Ad-Tier Launch to November

Netflix has reportedly moved the timeline for launching its ad-supported subscription tier to November 1 in an effort to get to market before the December 8 debut of the Disney+ tier with advertising. Over the summer, Netflix told investors it planned to launch the lower-priced alternative tier “around the early part of 2023,” a strategy that appears to have shifted, with a Q4 rollout that is expected to include the U.S., Canada, Germany, France and the UK. The streamer is also said to be discussing a pricey $65 CPM rate per thousand impressions. Netflix characterized the conjecture as “speculation.” Continue reading Netflix Reportedly Bumping Up Ad-Tier Launch to November

Gen Z Turning to TikTok and Instagram for Search and News

TikTok is at the center of yet another attention-grabbing trend: Gen Z has begun using it as a search engine, edging out Google. TikTok says a third of its billion or so global users are Gen Z, and these 10-to-25-year-olds are now using the short-form video platform for more than just entertainment and are increasingly turning to it as a source of information. Meta Platforms’ Instagram is also making a strong showing among information seekers in Gen Z — an important demographic among advertisers, as they are still forming brand loyalties and shopping habits. Continue reading Gen Z Turning to TikTok and Instagram for Search and News

Tech Firms Seek Energy Alternatives to Power Data Centers

Hotter temperatures are not only wreaking havoc on residential electric bills and power grids, but also on data centers, which are looking for reliable green backup power to prepare for “the new normal” and keep our planet’s collective knowledge accessible online through record heat. Cooling system failures resulting from the UK’s July heatwave resulted in Google Cloud’s London data centers going offline for a day, creating a ripple effect for customers as far off as the U.S. and in the Pacific region. Oracle’s London cloud-based data center was also impacted by what the company called “unseasonal temperatures.” Continue reading Tech Firms Seek Energy Alternatives to Power Data Centers

Google Delays Alternative to Cookies for Its Chrome Browser

Google is delaying plans to phase out third-party ad tracking cookies on its Chrome browser until late 2024. The move will have broad ramifications as to how ads are targeted on websites. The Alphabet unit has been working under its Privacy Sandbox initiative since 2019 to find less intrusive alternatives to cookie-tracking technology. Google has been working with developers, publishers, marketers, regulators and advertisers to test its cookie alternative, and says feedback indicates more time is needed to test and evaluate the Privacy Sandbox before it’s phased-in to Chrome worldwide. Continue reading Google Delays Alternative to Cookies for Its Chrome Browser

Under Antitrust Scrutiny, Google Could Spinoff Its Adtech Biz

Battling new antitrust action by the U.S. Department of Justice, Google is offering to separate part of its adtech business into a discrete unit. The new Alphabet company would focus on app dissemination and programmatic auctions for advertising space and could potentially be worth billions of dollars. It is not known whether the move would satisfy the DOJ, which is reportedly prepping a fresh antitrust suit in the wake of a 2020 action. Google is also the target of antitrust investigations by state attorneys general and under EU and UK inquiries for anticompetitive measures. Continue reading Under Antitrust Scrutiny, Google Could Spinoff Its Adtech Biz

UK Competition Authority Analyzes Microsoft-Activision Deal

The UK’s Competition and Markets Authority opened an antitrust investigation last week into Microsoft’s proposed Activision Blizzard takeover, analyzing whether the deal could harm competition “for example, through higher prices, lower quality, or reduced choice.” The inquiry was announced the same day the CMA said it is looking into Amazon’s use of data from third-party sellers. In January, Microsoft shared plans to purchase Activision Blizzard for $68.7 billion — a record-setting price for a tech acquisition — with a planned fiscal 2023 close. The CMA has set September 1 as the deadline for its initial decision. Continue reading UK Competition Authority Analyzes Microsoft-Activision Deal

Snapchat+ Subscription Tier Launches in Limited Territories

Snap Inc. is beginning the rollout of Snapchat+,  a subscription tier promising “exclusive, experimental and prerelease features” as well as priority support for a monthly fee of $3.99. Targeting “our most passionate users,” Snapchat+ will be available at launch in the U.S., Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates, with plans for further expansion as the tier evolves. The Snapchat+ launch follows similar moves by Twitter, with Twitter Blue, and Meta Platforms, with Facebook Subscriptions as social platforms seek to supplement advertising with additional revenue streams. Continue reading Snapchat+ Subscription Tier Launches in Limited Territories

Clearview to Limit Sales After Settling Illinois Privacy Lawsuit

Facial recognition software company Clearview AI has agreed to limit U.S. sales of its identity database to businesses and other private actors as part of a lawsuit settlement. The case, brought by the American Civil Liberties Union (ACLU) and other groups, was filed in state court in Illinois, where the Biometric Information Privacy Act (BIPA) is considered the nation’s strongest data privacy law. The lawsuit alleged that Clearview routinely scraped images of state residents from the Internet without obtaining their permission or making them aware of the practice. Continue reading Clearview to Limit Sales After Settling Illinois Privacy Lawsuit

Site Blocking Gaining Steam Globally as Anti-Piracy Measure

A U.S. district judge in New York has established a new front in the anti-piracy war, ruling that a long list of domestic ISPs must block three Israeli websites found to be in violation of copyright law. Judge Katherine Polk Failla ordered the ISPs to block the sites Israeli-TV.com, Israel.tv and Sdarot.tv, and also any domains known to be “used in the future … by any technological means available.” Also affected are web hosting service providers, web designers, domain registrars and advertising companies, now banned from doing business with the sites. Continue reading Site Blocking Gaining Steam Globally as Anti-Piracy Measure