Major Brands Are Starting to Experiment with the Metaverse

Madison Avenue continues to scale in the metaverse, which is experiencing a land-grab for the best storefronts as brands like Gap and Nike unveil digital-only versions of their goods competing against — and sometimes collaborating with — digital-first brands like sneaker maker RTFKT and fashion house Fabrikant. Mobile game destination The Sandbox has already sold more than 70 percent of its “land” to businesses including cryptocurrency exchange Binance and video-game maker Atari. Even traditionalists like NASCAR and JPMorgan Chase are pitching virtual tents. The bank has signed a lease in Decentraland, a 3D online world. Continue reading Major Brands Are Starting to Experiment with the Metaverse

Microsoft Announces Launch of Azure Blockchain Services

In the past year, Microsoft has demonstrated a focus on blockchain technology. It previously launched a blockchain developer kit along with its Azure Blockchain Workbench. Just last week, ahead of its Build developer conference, Microsoft announced the launch of Azure Blockchain Services, a “fully managed service that allows for the formation, management, and governance of consortium blockchain networks” which are “meant to help businesses build applications on top of blockchain technology,” according to TechCrunch.

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