Nielsen Updates its Social Ratings to Measure Owned Content

Nielsen’s Social Content Ratings service — which measures the impact of television programming across social platforms Facebook, Instagram and Twitter — has been updated to include Owned Content Performance for helping television networks better understand social impact and optimize social strategies. During August, Nielsen examined more than 142,000 TV-related posts and tweets from accounts owned by or affiliated with networks, programs and talent handles, and discovered that images and video outperformed text in terms of engagement. Continue reading Nielsen Updates its Social Ratings to Measure Owned Content

Two Industry Trade Groups Issue Proposals for Data Privacy

As Congress considers how to regulate technology companies’ handling of personal data, the Internet Association, whose members include Google and Facebook, and BSA/The Software Alliance, which represents Microsoft and Oracle, issued their own proposals. Among the six principles that the Internet Association endorsed is data portability, which allows consumers to take their personal information from one service to another that provides a similar service. BSA/The Software Alliance issued a 10-point framework. Continue reading Two Industry Trade Groups Issue Proposals for Data Privacy

Facebook and Twitter Execs Answer Questions on Capitol Hill

In Washington DC, as Facebook chief operating officer Sheryl Sandberg and Twitter chief executive Jack Dorsey were concluding testimony on efforts to repel foreign interference ahead of the midterm elections, Attorney General Jeff Sessions dropped a bombshell. He stated plans to convene state attorneys general on September 25 to look at what the Justice Department said is the intentional “stifling [of] the free exchange of ideas on their platforms.” Google, which had been invited to testify, did not send a representative. Continue reading Facebook and Twitter Execs Answer Questions on Capitol Hill

Amazon Briefly Worth $1 Trillion, Targets India With Hindi Site

Amazon’s shares rose to $2,050.50 on Tuesday, pushing the company’s value to over $1 trillion, making it the second U.S. firm to reach that pinnacle since Apple did so early last month. By the end of the day, shares fell to $2,039.51, below the $1 trillion mark. Amazon, which employs more than 550,000 people, generates more than $178 billion in annual revenue and captures 49 cents from every dollar spent on e-commerce. To continue its growth, Amazon is now offering its local Indian website and apps available in Hindi. Continue reading Amazon Briefly Worth $1 Trillion, Targets India With Hindi Site

New York Times Takes Multiple Steps to Authenticate Videos

The New York Times, which is now posting information explaining its journalistic practices, recently described how it reviews news-relevant videos from a wide variety of sources, including news agencies; social media sites such as Twitter, Facebook, YouTube and Snapchat; and eyewitness videos via WhatsApp, witness contacts on the ground or “joining relevant groups.” The actual verification process is broken down into two steps. First, it determines whether a video is “really new.” The second step is to “dissect every frame to draw conclusions about location, date and time, the actors involved and what exactly happened.”  Continue reading New York Times Takes Multiple Steps to Authenticate Videos

Senate Intelligence Committee to Question Tech Execs Today

Senate Intelligence Committee hearings will begin today to examine a host of issues regarding big technology firms, including Facebook, Twitter and Google, and weigh whether the issues might be addressed by legislative or executive actions. Those companies already stand accused of not controlling the use of their platforms to disseminate misinformation and, in general, not taking enough responsibility for content. Meanwhile, conservatives accuse the platforms of bias in policing content. Continue reading Senate Intelligence Committee to Question Tech Execs Today

Google Opens Titan Security Key Availability to All Consumers

At its Cloud Next 2018 conference, Google debuted the Titan Security Key, its version of a FIDO (Fast Identity Online) physical device to authenticate logins over Bluetooth. Now, only a few weeks after the announcement, Google has made it available for purchase at $50 in its Google Play Store. Google Cloud enterprise customers have been able to access the Titan Security Key for the past two months. The product comes with a USB key, a Bluetooth Low Energy key, and an adapter for devices with USB Type-C ports. Continue reading Google Opens Titan Security Key Availability to All Consumers

Facebook Remains Popular Among U.S. Groups Except Teens

According to the latest eMarketer projections, the number of Facebook users in the United States will increase by only 0.9 percent this year to a total of 169.5 million. While the platform’s growth has leveled in the U.S., it remains the top social network among millennials, Generation X and baby boomers. However, interest in Facebook among U.S. teens continues to decline. Snapchat surpassed Facebook among teens in 2016 — and eMarketer predicts that Snapchat will attract 1.2 million new users ages 12 to 17 by 2022, while Facebook will lose 2.2 million teens during the same time frame. Continue reading Facebook Remains Popular Among U.S. Groups Except Teens

BuzzFeed News Is Trying New Methods to Generate Revenue

BuzzFeed News plans to debut a feature at the bottom of its news pages asking readers to donate between $5 and $100. In exchange, said one source, donors will get updates on big news stories and new programming. This move could presage a membership program with more perks, continued that source, who added that the company is not planning to charge for content. In another revenue-earning venture, BuzzFeed introduced a new product-review/recommendation site, earning revenue from online purchases. Continue reading BuzzFeed News Is Trying New Methods to Generate Revenue

Facebook, Twitter Turn to Algorithms to Weed Out Bad Actors

Facebook revealed a ratings system it has been developing over the past year, assigning users a “reputation score” that estimates their trustworthiness on a scale from zero to one. The idea behind the system is to weed out bad actors, according to Facebook product manager Tessa Lyons who is in charge of the battle against fake news. Up until now, Facebook, like other tech companies, has depended on users to report problematic content, but discovered that users began to file false reports about items they said were untrue. Continue reading Facebook, Twitter Turn to Algorithms to Weed Out Bad Actors

Facebook Removes Fake Accounts Linked to Iran and Russia

Facebook identified and removed 652 fake accounts, pages and groups from Iran and Russia that were attempting to sow misinformation in several countries. Such campaigns in the past — most notably leading up to the 2016 presidential election — targeted the U.S., but these accounts targeted the U.K., Latin America and the Middle East as well. This discovery is dramatically larger than the 32 pages and accounts that Facebook removed last month. The Kremlin-linked Internet Research Agency was indicted for the 2016 campaign. Continue reading Facebook Removes Fake Accounts Linked to Iran and Russia

Why This Reviewer Hails Mastodon as a Refuge From Twitter

For people who may be growing tired of Twitter, there is Mastodon, an open-source community-run microblogging website that first appeared in 2017. The social media platform lets users post “toots” and “boost” other users’ posts. The decentralized network exists as numerous “instances,” each of which has its own rules and administrators and which together form a “federation.” There is no central server, so if one “instance” stumbles in some way (for example, forgets to pay for the Internet), none of the other instances are harmed. Continue reading Why This Reviewer Hails Mastodon as a Refuge From Twitter

Microtargeting Is Under the Microscope for Weaponizing Ads

The U.K.’s Institute of Practitioners in Advertising called for a moratorium on political microtargeting, deeming it “weaponized ad technology.” That’s the practice whereby brands and advertisers can select who gets a Facebook ad based on specific data including location, interests and even political opinions. Now, in the U.S. and Europe, advertising executives, researchers and government officials are scrutinizing the practice, saying it can be used to manipulate voters and polarize the electorate. Continue reading Microtargeting Is Under the Microscope for Weaponizing Ads

Tidal Streaming Music Service Accused of Falsifying Streams

Jay-Z’s streaming music service Tidal was accused by Norwegian newspaper Dagens Næringsliv and the Norwegian University of Science and Technology (NTNU) of data manipulation, claiming the company faked many millions of streams for Beyoncé’s “Lemonade” and Kanye West’s “The Life of Pablo” albums. That’s considered fraud since labels and rights holders are paid based on the number of streams. Tidal denies the charges but investigators are reportedly looking into the possibility of a data breach. Continue reading Tidal Streaming Music Service Accused of Falsifying Streams

Facebook in Pursuit of Interactive Video With Vidspresso Deal

Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal

Page 1 of 5112345678910...203040...»