Nielsen Updates its Social Ratings to Measure Owned Content

Nielsen’s Social Content Ratings service — which measures the impact of television programming across social platforms Facebook, Instagram and Twitter — has been updated to include Owned Content Performance for helping television networks better understand social impact and optimize social strategies. During August, Nielsen examined more than 142,000 TV-related posts and tweets from accounts owned by or affiliated with networks, programs and talent handles, and discovered that images and video outperformed text in terms of engagement. Continue reading Nielsen Updates its Social Ratings to Measure Owned Content

Facebook Remains Popular Among U.S. Groups Except Teens

According to the latest eMarketer projections, the number of Facebook users in the United States will increase by only 0.9 percent this year to a total of 169.5 million. While the platform’s growth has leveled in the U.S., it remains the top social network among millennials, Generation X and baby boomers. However, interest in Facebook among U.S. teens continues to decline. Snapchat surpassed Facebook among teens in 2016 — and eMarketer predicts that Snapchat will attract 1.2 million new users ages 12 to 17 by 2022, while Facebook will lose 2.2 million teens during the same time frame. Continue reading Facebook Remains Popular Among U.S. Groups Except Teens

Facebook, Twitter Turn to Algorithms to Weed Out Bad Actors

Facebook revealed a ratings system it has been developing over the past year, assigning users a “reputation score” that estimates their trustworthiness on a scale from zero to one. The idea behind the system is to weed out bad actors, according to Facebook product manager Tessa Lyons who is in charge of the battle against fake news. Up until now, Facebook, like other tech companies, has depended on users to report problematic content, but discovered that users began to file false reports about items they said were untrue. Continue reading Facebook, Twitter Turn to Algorithms to Weed Out Bad Actors

Why This Reviewer Hails Mastodon as a Refuge From Twitter

For people who may be growing tired of Twitter, there is Mastodon, an open-source community-run microblogging website that first appeared in 2017. The social media platform lets users post “toots” and “boost” other users’ posts. The decentralized network exists as numerous “instances,” each of which has its own rules and administrators and which together form a “federation.” There is no central server, so if one “instance” stumbles in some way (for example, forgets to pay for the Internet), none of the other instances are harmed. Continue reading Why This Reviewer Hails Mastodon as a Refuge From Twitter

Twitter Takes Stronger Stance Against Misinformation, Spam

In May and June, Twitter deleted more than 143,000 apps that violate its prohibition against using its APIs to automate spam and abuse or breach its privacy rules. The big cleanup is part of Twitter’s overall housekeeping, and includes the removal of “suspicious accounts” from users’ follower lists. According to The Washington Post, Twitter suspended more than 70 million fake accounts. Not all automated accounts are malicious, but the social media platform has been bedeviled by those that are. Continue reading Twitter Takes Stronger Stance Against Misinformation, Spam

Social Media Platforms Ramp Up Removal of Fake Accounts

On Facebook, Instagram and Twitter, millions of fake profiles take on the identities of authentic celebrities and public figures in music, movies and politics. Such profiles can be a cover for crimes, as when Australian authorities busted a 42-year old man who impersonated Justin Bieber and racked up 900 child sex offenses. Such social media imposters are so rife that Oprah Winfrey has warned her Twitter followers, and her chief marketing officer Harriet Seitler reported that, due to sheer volume, her team only reports the impostors if the miscreants are trying to scam fans. Continue reading Social Media Platforms Ramp Up Removal of Fake Accounts

Facebook, Twitter Plan to Minimize Disinformation, Bad Ads

Facebook and Twitter will increase scrutiny of the searchable archives of ads running on their sites, to stop fake news in the months leading up to the midterm elections. Twitter is debuting an Ads Transparency Center to open public view of a database of all ads on its platform, having already established the requirement that anyone running a campaign go through a verification process. Facebook, which also has a database of political ads, now plans to make it easier to find background details on all its platforms. Continue reading Facebook, Twitter Plan to Minimize Disinformation, Bad Ads

Twitter Pushes Live Events via New Screen, Curated Tweets

Twitter has added a new screen to highlight live events and a curated list of tweets about them to appear on the top of users’ timelines. The new format, which includes live video, will place relevant events on the timeline, with photos and text to encourage users to “tap and explore.” To engage users, Twitter may send personalized push notifications for events near them. Twitter is also redesigning its Explore tab, and has created new sections including a personalized For You tab, as well as News and Sports. Continue reading Twitter Pushes Live Events via New Screen, Curated Tweets

Federal Government Makes Deal to Put ZTE Back in Business

The Trump administration has reportedly reached an agreement that would keep Chinese telecom equipment manufacturer ZTE in business. The deal requires that ZTE pay a major fine, make management changes, and place U.S. compliance officers at the company. ZTE had earlier announced it would cease operations after the White House banned it from buying U.S. tech components in response to ZTE violating U.S. sanctions against North Korea and Iran. The new agreement would permit ZTE to resume its business with Qualcomm and other U.S. companies. Continue reading Federal Government Makes Deal to Put ZTE Back in Business

Facebook, Twitter Reveal New Rules for Running Political Ads

Social media platforms Facebook and Twitter yesterday announced their plans “to increase transparency of political campaign ads, changes aimed at preventing foreign manipulation of the coming midterm elections,” reports The New York Times. Facebook will introduce a ‘paid for’ label that takes users “to a page where they can view the cost of the ad and the demographic breakdown of the audience that viewed the ad.” Twitter will restrict political spots, “requiring those running political ads for federal elections to identity themselves and certify that they are in the United States.” Continue reading Facebook, Twitter Reveal New Rules for Running Political Ads

Twitter Grows its Daily Users, Debuts Automated Anti-Troll Tool

Twitter has been investing in monitoring, removing offensive and inappropriate content and debuting tweaks, a job started by former chief financial officer Anthony Noto. The company is also rolling out an automated tool that will be on the lookout for “troll-like” behavior. This attention to the concerns of marketers has paid off, as Twitter just posted its second profitable quarter as a public company. But chief financial officer Ned Segal believes there is more to do to make the platform more stable and successful. Continue reading Twitter Grows its Daily Users, Debuts Automated Anti-Troll Tool

In Response to User Outcry, Snap Retreats on Chat Redesign

Snapchat fans have loudly complained about the company’s redesign of its app, with more than 1.25 million people signing a Change.org petition and Kylie Jenner tweeting that the changes were “sad.” Parent company Snap announced that it would redesign the redesign (at least part of it), in response to the complaints and slowed business. The company reported a 54 percent revenue increase to $231 million and a rise in daily users to 191 million, both below analyst expectations, causing stock to fall more than 15 percent. Continue reading In Response to User Outcry, Snap Retreats on Chat Redesign

California Law Would Require Social Platforms to Report Bots

State legislators in California are pushing for a law that would require Facebook, Twitter and other social media platforms to identify bots, automated accounts that can be created or used by individuals or organizations. Most recently, bots, reportedly out of Russia, generated hundreds of posts on gun control in the wake of the shooting in Florida’s Marjory Stoneman Douglas High School. Russia-linked bots also played a role sharing Donald Trump’s tweets almost 500,000 times in the final weeks of the 2016 election. Continue reading California Law Would Require Social Platforms to Report Bots

Users Can Easily Share Live Video Moments With Timestamps

Twitter has introduced “Timestamps,” a new feature making it easier to share specific moments within a live video. Previously, users could only share an entire live video, and if they wanted viewers alerted to a specific portion of it, the viewers would have to manually scroll through to get to it, a slow (depending on connection) and often cumbersome process. Now, in response to user behavior, the new feature allows you to share moments easily on your timeline, which could benefit professional content creators and regular users alike.

Continue reading Users Can Easily Share Live Video Moments With Timestamps

Wall Street Responds to Backlash Over Snapchat’s Redesign

It remains to be seen if recent outcry over the new version of Snapchat will negatively affect Snap Inc.’s numbers in the long term. The company is in the middle of contending with backlash from its users, of whom 1.2 million signed a petition to revert the social media app to its former version. Snap Inc. launched the new version last month with the intention of expanding its business beyond the teen and young adult audience — its current core audience. While many are concerned, specific negative effects are not yet evident.

Continue reading Wall Street Responds to Backlash Over Snapchat’s Redesign

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