Instagram Launches Carefully Curated Autoplay Video Ads

Facebook’s Instagram introduced autoplay video ads into its users’ feeds last week. Activision, Banana Republic, the CW, Disney and Lancome are the initial advertisers to strike a deal with Instagram for the 15-second spots. The company reviewed all of the video ads before the launch to ensure that they fit with Instagram’s overall vibe and contain fresh content. Other social network competitors, like Tumblr and Snapchat, have also recently added autoplay video ads. Continue reading Instagram Launches Carefully Curated Autoplay Video Ads

WSJD Live: James Cameron on Virtual Reality and Cinema

Speaking at the WSJD Live global tech conference in Laguna Beach on Wednesday, filmmaker James Cameron discussed how his upcoming “Avatar” sequels will be influenced by virtual reality, noting that he now directs his cast using VR headsets and is increasingly involving CGI designers more closely during the scriptwriting process. While he does not anticipate his three films to be viewed on VR headsets, Cameron envisions a future in which VR devices will impact how audiences experience movies. Continue reading WSJD Live: James Cameron on Virtual Reality and Cinema

Amazon to Join Crowded OTT Device Market with Fire TV Stick

Amazon announced its Fire TV Stick, a $39 device ($19 for Prime subscribers) that plugs into the back of a television to provide access to movies and shows via online services such as Amazon’s Prime Instant Video and competitors Hulu and Netflix. Scheduled for a November 19th release, the Fire TV Stick offers twice the memory of Google’s $35 Chromecast (a bestseller on Amazon) and is priced lower than Roku’s $50 stick. However, it joins a crowded market of over-the-top Internet streaming devices. Continue reading Amazon to Join Crowded OTT Device Market with Fire TV Stick

Nielsen, Adobe to Launch Cross-Platform Measurement System

Nielsen, in partnership with Adobe, is developing the first measurement system for tracking the consumption of digital media across apps, the Web and smart TVs. The system is expected to launch commercially in 2015. ESPN, Sony Pictures Television’s Crackle, Turner Broadcasting, Univision Communications, and Viacom have already signed up to participate. Adobe Analytics and Adobe Primetime will be integrated with Nielsen’s digital measurement tracking tools to create the system. Continue reading Nielsen, Adobe to Launch Cross-Platform Measurement System

Streaming Video Subscription Services Struggle with Content

As HBO and CBS introduce their own streaming video subscription services, they may face a variety of content-related challenges, according to panelists at Variety’s Entertainment & Technology Summit on Tuesday. Companies will need a large catalog of titles if they want to compete with services such as Netflix. Then the content has to be marketed and distributed on a variety of platforms. The panel talked about how hard it is for a subscription service to compete for viewers’ attention today. Continue reading Streaming Video Subscription Services Struggle with Content

Report Points to Major Growth in Online Video, TV Everywhere

According to Adobe’s latest bi-annual Video Benchmark Report, consumers watched 43 percent more free digital videos in Q2 of 2014 than in the same quarter in 2013. Almost 60 percent of those 38.2 billion views came from smartphones. The report also finds that more viewers are becoming interested in TV Everywhere. Authenticated viewing jumped 388 percent from the second quarter of last year to the same period in 2014, and there was an 85 percent increase in the number of viewers accessing these shows. Continue reading Report Points to Major Growth in Online Video, TV Everywhere

Social Media Provides Helpful Feedback for Show Producers

With social media, fans have the opportunity to play an important role in the creative process of producing TV shows and YouTube series. At Variety’s Entertainment and Technology Summit earlier this week, the executive producers of the TV shows “Arrow” and “Awkward,” along with the duo behind the online video series “Smosh,” discussed the way they balance taking input from fans while sticking to their own artistic vision, casting decisions, plot twists and more. Continue reading Social Media Provides Helpful Feedback for Show Producers

Yahoo’s Tumblr Teams Up with TV Shows for Fan Engagement

Tumblr is teaming with TV shows to explore new ways to reach audiences. NBC’s “The Voice,” Fox’s “MasterChef” and AMC’s “Halt and Catch Fire” are among the programs using Tumblr for second screen engagement. Networks are posting preview clips and sharing recipes on Tumblr. “The Voice” has incorporated animated illustrations from Tumblr artists onto its set, and has invited Tumblr bloggers backstage. Yahoo is hoping that integration with TV will help grow Tumblr and justify its $1.1 billion price tag. Continue reading Yahoo’s Tumblr Teams Up with TV Shows for Fan Engagement

HBO to Take On Netflix with New Streaming Service in 2015

HBO announced yesterday that it plans to launch a standalone Internet streaming service in the U.S. next year that would not require a traditional TV subscription. The move is part of the cable network’s strategy to reach out to cord cutters, and underscores its growing rivalry with Netflix. The two companies are battling for a new generation of viewers who prefer watching their TV shows and movies via Amazon, Hulu, Netflix, and YouTube rather than subscribing to cable or satellite television. Continue reading HBO to Take On Netflix with New Streaming Service in 2015

Netflix Shares Take a Hit After Disappointing Third Quarter

While Netflix has become the largest standalone subscription programming service in the U.S., and the leading brand among millennials, the company attracted a disappointing number of new users during the third quarter, resulting in a 26.4 percent drop in its stock value yesterday. Netflix added 980,000 customers for the quarter, down from 1.3 million for the same period last year. The disappointing results were intensified by HBO’s announcement that it plans to offer a competing service next year. Continue reading Netflix Shares Take a Hit After Disappointing Third Quarter

Digital Media Pipeline: Making Digital a Premium Experience

Panelists at the Entertainment Merchants Association’s Digital Media Pipeline 2014 conference last week considered what defines a premium experience for consumers and how to best deliver it. Execs from Inception, MovieLabs, The Orchard and Sony discussed today’s variety of platforms, ways to keep consumers connected to content, meeting consumer demands, the need for a universal specification that supports multiple platforms, using social tools for search and discovery, and more. Continue reading Digital Media Pipeline: Making Digital a Premium Experience

New PlayStation TV Provides Gameplay and Streaming Media

Sony’s much-anticipated PlayStation TV went on sale this week for $100 MSRP — or $140 packaged with a DualShock 3 gamepad controller, 8GB memory card, and “The Lego Movie Videogame.” The mini console, which essentially provides a Vita experience on a big screen, connects to a TV or PC via HDMI and allows users to access games and streaming services. “It is essentially a modern version of Nintendo’s GameBoy Player mashed up with all the capabilities of an Amazon Fire TV,” suggests VentureBeat. Continue reading New PlayStation TV Provides Gameplay and Streaming Media

YouTube Personalities Try Out New Markets, Including Books

YouTube personalities are venturing into the world of books as publishers continue to seek the next popular authors. These content creators explain that they do not make much from YouTube, which takes 45 percent of advertising revenue, and see publishing as a new market to earn income. For instance, U.K. video blogger Alfie Deyes released “The Pointless Book” in Britain last month, and it rapidly became a bestseller. Meanwhile, others are looking into television shows, radio gigs, and even movie deals. Continue reading YouTube Personalities Try Out New Markets, Including Books

Netflix is Charging More for Subscribers Streaming 4K Video

Netflix is raising its monthly subscription rate by more than 30 percent for those interested in streaming 4K video. Subscribers who have not yet signed up for 4K content will be charged $11.99 per month (the family plan), up from the standard $8.99 charge. For customers who have already signed up for a 4K-enabled account, the price change will not take effect until August 2016. Netflix 4K streams currently only work with Ultra HD TVs released this year that include a built-in H.265/HEVC decoder. Continue reading Netflix is Charging More for Subscribers Streaming 4K Video

Chinese Tech Firm Makes Major Investment in TV Remote App

E-commerce giant Alibaba is taking another significant step beyond its core business by investing $50 million in Mountain View-based startup Peel, which makes apps that allow consumers to use their smartphones and tablets to control their TVs. The Android version works with TVs, cable boxes and streaming video boxes, while the iOS version can replace the remote for Dish and DirecTV boxes. Peel’s Android version also comes preloaded on some HTC and Samsung mobile devices. Continue reading Chinese Tech Firm Makes Major Investment in TV Remote App

Page 38 of 40«...1020...31323334353637383940