Digital Viewing Steadily Increases Across Multiple Age Groups

Digital viewing is growing across age groups as traditional TV viewing declines, according to eMarketer. The researcher estimates that 64.8 million millennials will watch digital video this year at least once a month, a projection expected to reach 66.8 million by 2022. Meanwhile, 59 million millennials are expected to watch traditional TV in 2018, a figure projected to decline in coming years. The trend is growing with Gen X in the U.S. as well; eMarketer projects that 51.8 million (representing more than three-quarters of the Gen X population) will watch digital video at least once a month. And kids 11 and younger? Not surprisingly, 24.2 million with turn to digital viewing this year. Continue reading Digital Viewing Steadily Increases Across Multiple Age Groups

YouTube Plans to Offer Free, Ad-Supported Originals in 2019

In a strategy shift, Google-owned YouTube plans to make much of its original video programming available for free starting next year. YouTube Originals will be offered as free, ad-supported content, rather than exclusively available via the $11.99-per-month YouTube Premium subscription service (formerly called YouTube Red). YouTube will continue to greenlight scripted productions, but plans to scale back in order to focus on more mainstream celebrity-driven and creator-based reality offerings. YouTube refers to the new strategy of combining ad-supported and SVOD programming as “Single Slate.” Continue reading YouTube Plans to Offer Free, Ad-Supported Originals in 2019

Apple Signs a Deal With A24 to Produce Indie Feature Films

Apple inked a multi-year partnership with studio A24 to make independent features, the first time that it expanded its ambitions to make content beyond TV programming. Last year, Apple announced it had committed $1 billion to create scripted shows, moving into a field dominated by Amazon and Netflix. Prior to the deal, Apple had only signed deals for two films, the documentary “The Elephant Queen” and family-friendly animated film “Wolfwalkers.” A24 is known for its Oscar-winning feature “Moonlight.” Continue reading Apple Signs a Deal With A24 to Produce Indie Feature Films

Movies Anywhere Ends First Year With Six Million Downloads

Launched one year ago, Movies Anywhere, a Disney-owned app and service for movies in partnership with 20th Century Fox, Sony Pictures, Universal Pictures and Warner Bros., has six million users who have purchased more than 150 million movies. The most watched movie was Disney-Pixar’s “Coco.” Among the six million downloaded apps, Movies Anywhere has 5.8 million user accounts, which have watched 16 million hours in the first year. Although those numbers are miniscule compared to Netflix, they also show robust growth. Continue reading Movies Anywhere Ends First Year With Six Million Downloads

Netflix Plans to Experiment With Lower Price in Asian Markets

Netflix revealed its plan to test a lower-priced tier of its subscription streaming service in certain areas as part of a strategy to boost sales, especially in emerging markets such as Asia. While the company has not committed to specific regions or a time frame, CEO Reed Hastings explained that Netflix is looking to experiment. The move would represent a shift for the company, which has consistently maintained or raised its prices while spending more on new content and local productions to attract new customers. Netflix is not expected to reduce the cost of its lowest tier, but rather introduce an alternate fourth tier with different features. Continue reading Netflix Plans to Experiment With Lower Price in Asian Markets

Disney Readies Launch of New Subscription Streaming Service

The Walt Disney Company reported a record profit of $12.6 billion for its fiscal year, due to its hit movies, increased attendance at theme parks and a stabilized ESPN. Now the company is getting ready to introduce a new subscription streaming service that is similar to Netflix. While the rewards of the direct-to-consumer offering are potentially significant, launching such a service will entail expenses in content, technology and marketing. Disney chief executive Bob Iger recently revealed the new service’s name: Disney+. Continue reading Disney Readies Launch of New Subscription Streaming Service

Rabbit Updates Features for More Versatile Social TV Viewing

Rabbit, which lets users watch online videos with friends, is updating its features, adding real-time and delayed viewing among others to the mobile/web platform. Company chief executive Amanda Richardson noted that Rabbit’s ability to “let you watch any video content with anyone, anywhere in the world, at the same time, is unmatched.” The 30-employer Rabbit, launched in 2015, now has 3.6 million monthly active viewers and has experienced a two-time to three-time growth year over year. Continue reading Rabbit Updates Features for More Versatile Social TV Viewing

Netflix Unveils Ambitious Slate of Animated Features, Series

Netflix released its four-year plan to produce a variety of animated series and feature films. The company usually withholds information about upcoming projects until just prior to release, but animation typically involves a long lead-time. As a result, Netflix is publicizing its family-oriented programming in advance, similar to Disney, Pixar and DreamWorks. Netflix also revealed that 60 percent of its users watch family-friendly fare every month and that the new content is intended to appeal to “the tastes of every member of the family.” Continue reading Netflix Unveils Ambitious Slate of Animated Features, Series

SVOD Apps and Virtual MVPDs Continue to Gain Momentum

Leading subscription video apps such as Netflix and Hulu generated a total of $781 million last year as streaming video continues its rise. According to app intelligence firm Sensor Tower, U.S. consumers spent about $329 million during Q3 2018 on the top 10 SVOD apps available via Google Play and Apple’s App Store. That figure represents a 15 percent jump over Q1. While Netflix and Hulu continue their growth, live-streaming TV services are also gaining traction. Online video analytics firm Conviva reports that virtual MVPDs including Sling TV, PlayStation Vue, and Hulu with Live TV have experienced a 212 percent increase in viewing hours over the past year in the U.S. Continue reading SVOD Apps and Virtual MVPDs Continue to Gain Momentum

CBS Introduces Streaming Network for Entertainment News

CBS launched its latest streaming network this week, as part of its strategy to reach younger viewers who are losing interest in traditional pay TV. The free ET Live channel, developed by CBS Interactive and “Entertainment Tonight,” will offer a wide array of entertainment news and related original programming via CBS All Access and ETLive.com, in addition to its own standalone app for Android, iOS, Apple TV and Amazon Fire TV (integration with more platforms is expected in the future). CBS recently rolled out a number of streaming services as part of its CBS Local brand. Continue reading CBS Introduces Streaming Network for Entertainment News

Snapchat Shows to Introduce 25 New Series From the U.K.

Snapchat currently touts 5 million users in the United Kingdom who watch Shows on the social platform that are produced by its U.S. publishing partners. As part of its efforts to better compete with popular services such as Google’s YouTube and Instagram’s IGTV for the growing number of online and mobile video fans, Snap Inc. is adding 25 new series from 17 U.K. content producers. The content will largely target millennials. The move highlights Snap’s strategy of leveraging more TV-style content to grow engagement in specific markets and increase revenue. Continue reading Snapchat Shows to Introduce 25 New Series From the U.K.

5G Could Enable Interactive Video But Raise Privacy Issues

People typically associate 5G with ultra-fast high-bandwidth Internet connections, but few realize it will also impact how we watch video and could lead to a range of privacy concerns. With 5G, truly interactive television programming can become a reality, with minimal latency enabling content to respond quickly to the viewer’s emotional and physical responses. According to interactive video company Wirewax co-founder Dan Garraway, the video becomes “a two-way conversation.” In other words, while we watch 5G content, it watches back. Continue reading 5G Could Enable Interactive Video But Raise Privacy Issues

PlayStation Vue Content Now Available via the Apple TV App

Sony announced that PlayStation Vue’s on-demand programming and live sports are now accessible via the Apple TV App on iOS and tvOS. PlayStation Vue becomes the first U.S. pay TV provider added to the TV App, which already includes content from major cable channels and top streaming services (although not Netflix). While viewers will be forwarded to the PlayStation Vue service rather than streaming content directly in Apple’s TV App once content has been selected, the integration should make the process of finding available movies and TV shows easier. Continue reading PlayStation Vue Content Now Available via the Apple TV App

Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

According to Hulu chief executive Randy Freer, the company is considering a skinnier bundle aimed at pay-TV cord shavers watching their wallets. The bundle would not include linear TV networks, which have pricey carriage fees, but would continue to offer sports, news and on-demand content licensed from cable networks. Hulu is in talks with programmers about the possibility of such a bundle. Few additional details are available, but that the price would be less than the current $40 per month plan. Continue reading Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

Walmart Signs MGM Deal, Invests in Interactive Storytelling

Walmart is partnering with MGM, which will create short-form original series for release in 2019, to help boost content on its ad-supported streaming service Vudu. The company also invested a reported $250 million in a joint venture with New York startup Eko, which produces so-called interactive stories in which viewers control the plots of commercials and TV episodes. This investment is believed to be the largest ever made in this particular storytelling niche that has interested creatives for years but never caught on. Continue reading Walmart Signs MGM Deal, Invests in Interactive Storytelling

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