Startup to Introduce Holographic TV Technology at NAB 2017

Startup Light Field Labs, founded by three former Lytro engineers, is working on creating holographic displays via light field technology. The goal is to create a TV set that can project a 3D hologram into the living room, with the further-off goal of enabling the user to touch it. Although that might sound like science fiction, the company founders stand behind their idea, and state the company will be able to ship a few displays to developers in 2018. Commercial production will be in operation by 2019 or 2020. Continue reading Startup to Introduce Holographic TV Technology at NAB 2017

Samsung Readies New QLED TV Technology to Debut at CES

Samsung is reportedly planning to unveil a next-gen quantum dot screen technology called ‘QLED’ at CES in January. The 2017 quantum dot TVs are expected to increase black color representation (one strength of OLED) and brightness (the strength of LCD). The QLED name is meant to describe a combination of LED and quantum dot, and will likely replace the company’s SUHD naming convention. Samsung recently registered trademarks in Korea for ‘HDR 1500,’ ‘Q HDR’ and ‘Real Black’ to apply to its new TVs, which will likely achieve light outputs of 1500 nits and offer a premium HDR experience.  Continue reading Samsung Readies New QLED TV Technology to Debut at CES

DEG Reports Increase in U.S. Home Entertainment Spending

Consumer spending on home entertainment was up 3.8 percent to $4.2 billion in Q3, according to DEG: The Digital Entertainment Group. “Leading the charge was subscription streaming, with sales up 23.9 percent,” reports TWICE. “Electronic sell-through followed with a 9.8 percent gain, while VOD trailed in third place among digital formats with a 4.8 percent increase.” Packaged media took a hit, with combined Blu-ray and DVD sales dropping 8.7 percent, while storefront, kiosk and subscription rentals declined 17.8 percent. DEG notes that 85 percent of U.S. homes now have a 1080p TV, and sales of 4K TVs are approaching 10 million units. Continue reading DEG Reports Increase in U.S. Home Entertainment Spending

For NBA Digital, the Television Set is Now the Second Screen

On the heels of NBA Digital’s announcement that it would stream one live game optimized for VR per week, on Tuesday, the NBA will introduce another feature: “Mobile View,” which offers a tighter zoom on the action for better viewing on phones and tablets. Games will be shot with different cameras to enable Mobile View, which will be available to subscribers of NBA League Pass, Team Pass, and even those who stream single games. Mobile View will be in preview for a week during League Pass’ trial period. Continue reading For NBA Digital, the Television Set is Now the Second Screen

With Xbox One S, Microsoft Is the Latest Supporter of HDR10

The new version of Xbox One S launched with the ability to output high dynamic range to compatible TV sets. The move highlights the current competition between two different HDR standards: HDR10 and Dolby Vision. Xbox One S adopted the open standard HDR10 promoted by Samsung, Sony, Sharp, 20th Century Fox, Lionsgate and Paramount. Many content creators (Netflix and Amazon are two) and TV set manufacturers (Vizio, LG and Philips) are hedging their bets by offering content or hardware in both HDR standards. Continue reading With Xbox One S, Microsoft Is the Latest Supporter of HDR10

LeEco Acquires Vizio to Bring its Streaming Services to U.S.

Chinese tech company LeEco (formerly LeTV), has paid $2 billion for California television seller Vizio, which presently controls about 20 percent of the U.S. market. The Beijing-based company is often referred to as the Netflix of China, although it sells hardware devices such as TVs, set-top boxes, smartphones and electric cars in addition to its streaming services. With the acquisition, LeEco can now bring its services to the U.S. “Our strategy is to integrate our platform — including software and services — with devices,” said LeEco exec Winston Cheng. Continue reading LeEco Acquires Vizio to Bring its Streaming Services to U.S.

Prime Day Experiences Sales Surge, Big Day for Fire TV Stick

According to Amazon, product orders made during its second annual Prime Day surpassed last year’s sales by more than 60 percent worldwide (50 percent in the U.S.), while third-party vendors experiencing a 30 percent surge. Amazon says it tripled sales of its own devices in the U.S.; the Fire TV stick was the most popular Amazon device sold during Tuesday’s event. Prime Day debuted last year to commemorate the company’s 20th anniversary and encourage consumers to sign up for its Prime membership service, which offers perks such as two-day shipping and access to Prime Video and Prime Music. Continue reading Prime Day Experiences Sales Surge, Big Day for Fire TV Stick

CTA Predicts Decline in CE Sales Growth This Holiday Season

During last week’s CES Unveiled event in New York, the newly named Consumer Technology Association (former Consumer Electronics Association) released its annual holiday purchase pattern study. According to Shawn DuBravac, CTA’s chief economist and senior research director, consumer electronics will have a strong showing this holiday season, but spending is expected to shift from high-end TVs to less expensive audio devices, mobile electronics and emerging technologies. The shift is expected to result in a drag on industry sales growth. Continue reading CTA Predicts Decline in CE Sales Growth This Holiday Season

Vizio Smart TV Tracks Users’ Viewing, Shares with Advertisers

In an October IPO filing, Vizio described its ability to provide “highly specific viewing behavior data on a massive scale with great accuracy.” This refers to Vizio’s Smart TVs ability to track the user’s viewing habits and share that information with advertisers, who use it to connect with that user’s devices. Vizio dubs this “Smart Interactivity” and it is turned on by default for the more than 10 million Smart TVs the company has sold. Users who do not want to be tracked in this fashion must opt-out. Continue reading Vizio Smart TV Tracks Users’ Viewing, Shares with Advertisers

Google Ups the Ante with VP10 Compression, to Beat H.265

Media today requires more bandwidth, and that means more efficient compression. Ultra HD or 4K, wider gamut for more color choices, and HDR (high dynamic range) all require a bigger pipe and better compression. Same goes for HFR (high frame rate) — anything above 30 fps, for movies and games — and of course all that video streaming that everyone is doing. Up until now, H.264 has been the leading contender, but now Google is pushing its VP9 technology hard to play catch-up. H.265 and VP10 are just over the horizon. Continue reading Google Ups the Ante with VP10 Compression, to Beat H.265

OTT: New Trends Evolving in Streaming TV and Online Video

According to research from video optimization company Conviva, about 75 percent of new over-the-top service users stop watching video after just more than four minutes, due primarily to poor streaming quality or too many interruptions. While only 25 percent continue past four minutes, the study shows that some viewers will keep trying. Nearly half will stop the video and try again and 29 percent will try a different platform. A related study notes another trend: OTT services may be steering consumers back to their big screen TVs. Continue reading OTT: New Trends Evolving in Streaming TV and Online Video