TV Networks Partner on Technology to Deliver Targeted Ads

A consortium of television networks teamed up to create a technology standard for targeted advertising. Project OAR (Open Addressable Ready)’s watermark technology makes it easier to send specific ads to consumers with smart TVs. The consortium expects to complete its work by 2020. Such collaborative ventures are atypical for the highly competitive TV market. Currently, TV networks depend on cable and satellite operators to send targeted ads, and this technology will help networks control part of the process for smart TVs. Continue reading TV Networks Partner on Technology to Deliver Targeted Ads

CBS Turns to AI-Powered Tool for Parsing Viewer Feedback

CBS has partnered with New York startup Canvs to use its AI-powered tool Canvs Surveys that automates the coding of natural language responses. CBS began using it in Q4 2018. The broadcaster has now expanded its use to process natural-language feedback to all its major events, including Super Bowl LIII and the Grammy Awards, as well as its entire slate of programming. CBS chief research/analytics officer Radha Subramanyam said the AI system processes the data far more efficiently than humans. Continue reading CBS Turns to AI-Powered Tool for Parsing Viewer Feedback

AT&T to Roll Out Three Tiers of Streaming Service Next Year

AT&T announced it plans to introduce three tiers of a new streaming video service to launch in beta by the fourth quarter of 2019, although pricing and details have yet to be revealed. The WarnerMedia service, intended to take on Netflix and other streaming competitors, will offer movies and TV shows from Warner Bros., Turner and HBO. In the future, the unnamed service is expected to feature licensed content from additional media companies. The venture is part of AT&T’s larger plans to pursue areas outside of its core businesses following the company’s acquisition of Time Warner. Continue reading AT&T to Roll Out Three Tiers of Streaming Service Next Year

AT&T Announces Profits, Plans to Roll Out 5G Mobile Network

AT&T’s Q3 profit was boosted by its holdings in entertainment, including growth in HBO subscribers and revenue from its Turner TV channels. AT&T also saw 13,000 new U-verse video subscribers and 49,000 new DirecTV Now customers. That, along with a bump in smartphone customers led to $4.72 billion in profits, and also helped to offset its loss of 359,000 DirecTV satellite customers in the same quarter. AT&T stated its plans to launch mobile 5G in “parts of 12 cities” in the next few weeks. Continue reading AT&T Announces Profits, Plans to Roll Out 5G Mobile Network

Snap Is Latest Social Company to Plan Original Video Push

To better compete with social platforms such as Facebook and Instagram, Snap Inc. is launching a scripted video initiative called Snap Originals. Teaming with media titans such as Viacom and NBCUniversal to produce original content and syndicate existing shows, Snap aims to ramp up its serialized offerings as Instagram readies its IGTV hub for mobile video. Snap has already been experimenting in this space through partnerships with networks including E!, NBC and ESPN to produce content for its Discover section.

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Media Outlets See Advertising Boon in Legal Sports Gambling

The Supreme Court’s ruling now permits states to make their own decisions about legal gambling on sporting events. For media and advertising companies, the ruling could also be a boon to their bottom line. With gambling, viewers will want to follow live sports in greater detail, and expanded sports coverage means more advertising dollars. In anticipation of such legalized gambling, media executives are mulling over ideas for programming on their digital platforms that include more stats and betting options. Continue reading Media Outlets See Advertising Boon in Legal Sports Gambling

Turner’s B/R Live to Introduce Pay-Per-Game Option for Sports

This week, Turner announced its soon-to-launch service that will allow viewers to watch live sports via subscription and pay-per-game options on web, iOS and Android. Set to go live in April, B/R Live (Bleacher Report Live) plans to provide access to events like “UEFA Champions League and UEFA Europa League, NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross … and others,” reports TechCrunch. Turner bought Bleacher Report in 2012 to cater to millennial audiences.

Continue reading Turner’s B/R Live to Introduce Pay-Per-Game Option for Sports

NBA Digital Begins Testing 99-Cent Streaming of 4th Quarters

Fans of the NBA have game streaming options ranging from league-wide packages, team-specific packages, and single game options (with certain blackouts applicable to all). Now, NBA Digital, a combined effort between the NBA and Turner, is testing an even more affordable option — streaming the 4th quarter of live games for just 99 cents, according to social media reports from fans who are receiving notifications via the NBA app to test the service. NBA Digital has yet to respond to requests for more information.

Continue reading NBA Digital Begins Testing 99-Cent Streaming of 4th Quarters

YouTube TV Adds Turner and Sports Content, Raises Pricing

Starting next month, new subscribers to YouTube TV will face a $5 monthly increase. The new price will run $40 per month; however, existing subscribers will continue to pay $35. The good news for consumers is that the service announced a major content expansion with new offerings from Turner, NBA TV and MLB Network. The base package now includes Turner networks such as Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Classic Movies. MLB Network and NBA TV will soon join the lineup. Continue reading YouTube TV Adds Turner and Sports Content, Raises Pricing

Snapchat Debuts 30 Original Shows but Metrics Still a Mystery

In the wake of Instagram copying one of its most popular features, Stories, Snapchat pivoted to original video content, believing it crucial to the company’s long-term success. To produce this content, Snapchat turned to numerous television networks, including A+E Networks, Discovery, ESPN, NBCUniversal and Turner (owner of CNN, TBS and TNT). NBCUniversal, which invested $500 million in Snap’s IPO, is particularly bullish on Snapchat Shows. But Snapchat doesn’t reveal metrics, raising questions about the success of Shows. Continue reading Snapchat Debuts 30 Original Shows but Metrics Still a Mystery

ESPN Delivers Twice-Daily ‘SportsCenter’ Show on Snapchat

Following new shows from CNN and NBC News debuting on Snapchat, ESPN will introduce its first episode of “SportsCenter” on the social platform at 5:00 pm Eastern today, hosted by Katie Nolan (formerly of Fox Sports). Starting tomorrow, three- to five-minute episodes of the popular ESPN show will air at 5:00 am and 5:00 pm on weekdays and 5:00 am on weekends. Additional episodes will be reserved for breaking news. The Snapchat version of the show will be hosted by Nolan, sports anchor Elle Duncan, NBA commentator Cassidy Hubbarth, ESPN Radio’s Jason Fitz, reporter Jac Collinsworth and comedian Cy Amundson. Continue reading ESPN Delivers Twice-Daily ‘SportsCenter’ Show on Snapchat

NBCUniversal, Snap to Open New Studio for Mobile Content

NBCUniversal and Snap plan to open a production studio to create original content for mobile devices. Mark and Jay Duplass, who formed creative agency Donut to produce programming for new platforms, will be the first creators for the studio. NBC News already produces “Stay Tuned,” a twice-daily newscast distributed on Snapchat, which drew 29 million unique viewers in its first month. Former NBC Entertainment executive Lauren Anderson will head the new NBCUniversal-Snap studio, to be based in Santa Monica. Continue reading NBCUniversal, Snap to Open New Studio for Mobile Content

TV Networks Double Down on Branded Content via Facebook

Research firm ListenFirst Media reports that the number of branded posts across the Facebook pages of broadcast and cable TV networks and shows increased 115 percent from October 2016 to June of this year. Turner’s Adult Swim (“Rick and Morty”), Turner’s truTV (“Impractical Jokers”) and Fox (“Empire”) were the top networks during Q2 in terms of user engagement. According to Variety, “Dan Riess, Turner’s EVP of content partnerships and co-head of Turner Ignite, said a few years ago the company might have simply distributed a marketer’s content on social media ‘as a favor’ — a value-added extension of a TV ad deal. Now, Turner is selling branded content separately for digital.” Continue reading TV Networks Double Down on Branded Content via Facebook

Snap, Time Warner Ink $100 Million Deal For Original Shows

Snap Inc. has inked a $100 million deal with Time Warner’s Turner cable channels and Warner Bros. studios for up to 10 original shows a year for the platform. The big studios and traditional TV companies see Snapchat as a way to reach its younger demographic, which is much less likely to subscribe to their premium channels. For example, HBO now has a path to creating content for Snapchat, and scripted drama and comedy are among the genres considered for distribution via the deal. Snap’s shows typically run three to five minutes. Continue reading Snap, Time Warner Ink $100 Million Deal For Original Shows

Scripps Interactive Is Latest to Sign a Content Deal With Snap

Snap Inc. just inked a deal with Scripps Networks Interactive (which owns the Cooking Channel, DIY Network, Food Network, Travel Channel, HGTV and others) with plans to produce original versions of hit shows such as “House Hunters” and “Chopped.” The new deal is the latest among media companies aiming to reach Snapchat’s youthful demographics with original shows. ABC, A+E Networks, BBC, Discovery, ESPN, NBCUniversal, the NFL, MGM, Turner and Vice Media are among those that already have original show deals with Snap. Continue reading Scripps Interactive Is Latest to Sign a Content Deal With Snap

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