NAB 2018: Immersive Media & Location-Based Entertainment

Location-based entertainment (LBE) is at the forefront of virtual reality and mixed reality content, and an NAB panel took a look at the role that LBE plays in distributing and popularizing this form of entertainment. Phil Lelyveld, ETC@USC’s lead of the Immersive Media Initiative program, noted that LBE represents the high-end of VR/MR storytelling, in contrast to home-based solutions. Technicolor Experience Center lead VR/AR experience producer Brian Frager said the industry adoption of standards will change that. Continue reading NAB 2018: Immersive Media & Location-Based Entertainment

Skydio R1 Drone Touts Advanced Visual Tracking, 4K Camera

Several companies have offered drones that can, more or less, follow a target and avoid obstacles. But now a new company, Skydio, has introduced the $2,499 R1 drone that shows significant promise. The R1 doesn’t use GPS or wearable trackers for 3D vision tracking, yet is able to avoid obstacles from all angles at speed (about 25 miles per hour). The high-quality device, which Skydio describes as a “self-flying camera,” is also easy to use. The R1, via camera lenses that point up and down on a two-axis gimbal, also records 4K video. Continue reading Skydio R1 Drone Touts Advanced Visual Tracking, 4K Camera

Ghostery Goes Open Source and Intros New Business Model

Ghostery, an ad blocker recommended by Edward Snowden, just published all its code on GitHub. The company was acquired last year by Cliqz, “the first browser with integrated privacy protection,” including anti-tracking and anti-phishing. Ghostery’s revenue model has been hard to understand for some users, who opt-in to share data about the ad trackers they find on the web. Ghostery then sells that data to e-commerce websites and other companies, a seeming incongruity with its stated mission. Continue reading Ghostery Goes Open Source and Intros New Business Model

FAA Panel Fails to Reach Consensus on Drone Regulations

A federal advisory panel of 70+ industry, labor and law enforcement experts failed to come to agreement on a proposal on how to track and identify drones. More specifically, the panel could not find agreement regarding categories of drones that should require remote monitoring. The result is that it will now be more difficult for the Federal Aviation Administration to execute rules that would please all concerned groups, which include law enforcement agencies, hobbyists and drone advocates. Continue reading FAA Panel Fails to Reach Consensus on Drone Regulations

Reelgood Helps TV Fans Discover, Track Streaming Content

Reelgood is a new site that offers a single interface for tracking content across 250 streaming services, essentially providing a contemporary TV guide for the streaming era. The service, which started as a social iPhone app centered on movies and evolved into a tool for content discovery, exited beta yesterday. The idea behind Reelgood is to provide viewers with an effective, customizable central hub to navigate the offerings of multiple services, including subscription video on demand and cable TV, without having to deal with a variety of different apps and interfaces. Continue reading Reelgood Helps TV Fans Discover, Track Streaming Content

Asus, Dell, Lenovo Unveil Windows Mixed Reality Headsets

At Computex 2017, Microsoft exhibited Windows Mixed Reality headsets from Asus, Dell and Lenovo, weeks after showing headsets from HP and Acer. Asus, which collaborated with Microsoft to ensure speed and power, displayed a headset with a polygonal cover panel. Dell’s headset, designed by the team that made its high-end XPS and Alienware PCs, is being marketed as offering an affordable price, customizable cushioning, a flip-up visor and convenient cable routing. Lenovo’s headset is positioned as the least expensive. Continue reading Asus, Dell, Lenovo Unveil Windows Mixed Reality Headsets

HTC Develops a Mobile VR Headset For Its U11 Smartphone

HTC, maker of the popular Vive VR headset, has developed a mobile-only virtual reality headset named Link specifically for use with the HTC U11 flagship smartphone. “It’s important to note here that this isn’t a Vive-branded handset,” reports Ubergizmo. “HTC is marketing the new headset under its own brand.” It has “six degrees of freedom tracking, which is a first for smartphone-based VR headsets.” The device supports USB-C connectivity and features “two built-in [1080 x 1200] LCD panels with a 90Hz refresh rate and 110 degree field of view.” HTC Link is launching first in Japan. No word yet on pricing or availability for other markets. Continue reading HTC Develops a Mobile VR Headset For Its U11 Smartphone

Congress Makes a Move to Change New Internet Privacy Rules

The Republican-controlled Senate voted yesterday to reverse FCC privacy protections created under the Obama administration and former FCC chair Tom Wheeler that would have forbidden Internet service providers from using customer data without permission for use in targeted ads. “The measure passed in a 50-to-48 vote largely along party lines,” reports The New York Times. “The House is expected to mirror the Senate’s action next week, followed by a quick signature from President Trump.” The decision means service providers would not require permission to track and share the browsing and app activities of its customers. Continue reading Congress Makes a Move to Change New Internet Privacy Rules

Google Merges DoubleClick Database with Gmail Information

Google has changed language in its privacy policy that once promised not to track information in DoubleClick’s database of Web-browsing records. When buying advertising network DoubleClick in 2007, Google founder Sergey Brin said that privacy was his “number one priority,” and its records would be kept separate from information collected from Gmail and other accounts. New language says instead that, “browsing habits ‘may be’ combined with what the company learns from the use of Gmail and other tools.” Continue reading Google Merges DoubleClick Database with Gmail Information

Clear Channel Outdoor Billboards to Track, Identify Passersby

Clear Channel Outdoor Americas inked a deal with AT&T and other companies to enable it to track people, via their mobile phones, who pass its tens of thousands of billboards across the United States. Called RADAR, the new service will, says Clear Channel Outdoor, give advertisers better tools to measure the effectiveness of billboard advertising. RADAR will be offered in Clear Channel Outdoor’s top 11 markets, which includes Los Angeles and New York, with availability across the country later this year. Continue reading Clear Channel Outdoor Billboards to Track, Identify Passersby

FTC Studies Privacy Issues Inherent in Cross-Device Tracking

Prompted by the Center for Democracy and Technology (CDT), the Federal Trade Commission has scheduled a workshop to discuss cross-device tracking technologies. Using ultrasonic, inaudible pitches, the technology allows a user’s online behavior to be tracked across phones, TVs, tablets and computers. The pitches can be — and are already — embedded in TV commercials, ads in a computer browser and apps. The consumer is not made aware that the tracking technology has been activated and there is no way to opt out. Continue reading FTC Studies Privacy Issues Inherent in Cross-Device Tracking

Vizio Smart TV Tracks Users’ Viewing, Shares with Advertisers

In an October IPO filing, Vizio described its ability to provide “highly specific viewing behavior data on a massive scale with great accuracy.” This refers to Vizio’s Smart TVs ability to track the user’s viewing habits and share that information with advertisers, who use it to connect with that user’s devices. Vizio dubs this “Smart Interactivity” and it is turned on by default for the more than 10 million Smart TVs the company has sold. Users who do not want to be tracked in this fashion must opt-out. Continue reading Vizio Smart TV Tracks Users’ Viewing, Shares with Advertisers

Interfaces From Voice to Gesture Likely to Eclipse the Screen

The screen has been the interface between users and information for decades but, as the Internet of Things grows in capability and becomes embedded in more products, the screen could end up diminishing in importance as an interface. Although some Internet of Things devices do use screens, people seem to gravitate to a variety of other interfaces. More specifically, wearables, gesture-based devices, ambient notifications, and automated responses appear to be on track to overtake the traditional screen. Continue reading Interfaces From Voice to Gesture Likely to Eclipse the Screen

Twitter Pushes Video for Newly Expanded Mobile Ad Network

Twitter is taking a page from Facebook’s playbook by opening its mobile ad network to a larger group of marketers. Whereas Twitter’s service was formerly restricted to a small group of clients that could buy ad campaigns running on its own service and third party apps in its MoPub mobile advertising exchange, now all advertisers with dedicated Twitter account managers can widen their campaigns beyond Twitter. Newly renamed “Twitter Audience Platform,” the product will also feature more video ads. Continue reading Twitter Pushes Video for Newly Expanded Mobile Ad Network

Oculus Acquires Technology That Enables Direct VR Interaction

With the acquisition of Pebbles Interfaces, Oculus VR is poised to replace its Touch controller with hand-sensing technology that allows users to interact directly with the virtual world. This is Oculus’ latest acquisition this year of companies offering expertise in tracking and 3D mapping. Pebbles’ technology, based on custom optics, sensor systems and algorithms, tracks hand movement in real space, with detailed mapping of where each hand is in relation to the other. The terms of the purchase were not announced. Continue reading Oculus Acquires Technology That Enables Direct VR Interaction

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