Netflix Focuses on Worldwide Content as Model for Growth

Netflix chief executive Reed Hastings has publicly declared that streaming services from Apple and Disney are certain to feature some “great shows.” But he also stressed that he expects his company will do its “best job” facing such stiff competition. At the company’s Labs Day event, the media had a chance to “peek behind the scenes” to get an idea of what Netflix has in store for the future. As a hint, Netflix chief product officer Greg Peters noted that only 5 percent of the global population are native English speakers. Continue reading Netflix Focuses on Worldwide Content as Model for Growth

Netflix VP Says Viewers Can Expect More Interactive Series

Following the global success of its choose-your-own-adventure style “Black Mirror: Bandersnatch,” Netflix plans to produce more such interactive content. During his keynote at the FICCI-Frames conference in Mumbai, VP of content Todd Yellin explained that new interactive approaches could include, for example, a romantic comedy in which viewers determine whether characters get together. Yellin told the crowd that “Bandersnatch” is “a huge hit” in India and “around the world, and we realized, wow, interactive storytelling is something we want to bet more on.” Continue reading Netflix VP Says Viewers Can Expect More Interactive Series

How Personalization May Drive Netflix’s Interactive Content

In 2017, Netflix launched its first experiments in interactive content with moments in “Puss in Boots” and “Buddy Thunderstruck” where viewers picked the action. With the “Bandersnatch” episode of sci-fi series “Black Mirror,” the company made its first serious push into interactive content for adults. The episode tells the story of a video game designer trying to adapt an interactive novel that drove its author insane. Netflix vice president of product Todd Yellin has said the company will try again in this “rich vein.” Continue reading How Personalization May Drive Netflix’s Interactive Content

Netflix Tests Interactive Storytelling in ‘Black Mirror’ Episode

Netflix released “Bandersnatch,” an interactive episode of “Black Mirror,” its popular techno-paranoia series, that lets the viewer decide what happens at many points throughout the story, beginning with what cereal the protagonist has for breakfast. Netflix, which is using the episode to test if audiences are ready to embrace interactivity, already developed software to organize stories with infinite variations, called on producers to submit proposals for interactive stories, and hinted it has more in the works. Continue reading Netflix Tests Interactive Storytelling in ‘Black Mirror’ Episode

Netflix Creates Apps for Production, Doubles Down on Mobile

With a team of 30 to 35 people, Netflix is creating apps to streamline parts of the production process, such as crew management, scheduling and budgeting. One app, dubbed Move, has been in beta with a few Netflix productions since November. Move, which was built as a progressive web app, replaces all the paperwork related to scheduling shoot days and distributing the script, sending email and SMS to notify the crew of any schedule changes. It was first tested on the second season of “Glow,” and since used on 10 different shoots. Continue reading Netflix Creates Apps for Production, Doubles Down on Mobile

MIT and Netflix Testing AI-Based Algorithms to Curb Buffering

Waiting for a video to buffer may become an annoyance of the past. Researchers at MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) are working on streaming algorithms that use AI to improve load rates and, thus, reduce buffering. Dubbed Pensieve, the new technology relies on machine learning to navigate the often-chaotic and ever-changing conditions of networks in real-time, based on a system of rewards (when the video loads smoothly) and penalties (when it’s interrupted). Meanwhile, Netflix is working on its own AI solution to address buffering. Continue reading MIT and Netflix Testing AI-Based Algorithms to Curb Buffering

Netflix Continues Push to Become the First Global TV Network

Journalists were recently invited to the Silicon Valley offices of Netflix for a behind-the-scenes look at the company’s distribution efforts for its latest Marvel series, “Iron Fist.” Through a series of talks that emphasized how the streaming service is essentially becoming a global Internet-based television network for more than 93 million subscribers, the “Netflix Lab Days” event addressed the tech and business considerations involved with programming for an international audience, creating “taste communities” for recommendations and personalization, initiating deals with TV operators and ISPs around the world, language translations for original content, and translating the Netflix apps and catalog into multiple languages. Continue reading Netflix Continues Push to Become the First Global TV Network