MoviePass Updates Service, Addresses Exhibitors’ Concerns

MoviePass is relaunching its service with a marketing campaign that includes a billboard in Times Square and print ads. With the tagline “let’s go to the movies,” MoviePass’s second incarnation has to rise above the failure of its unlimited $9.99/month movie plan that drew millions of subscribers but then continually changed its terms to keep the company afloat. The new model includes both basic and “red carpet” plans whose price varies based on geography, with more expensive plans for cities where movie ticket prices are higher. Continue reading MoviePass Updates Service, Addresses Exhibitors’ Concerns

Cinemark, Spaces Partner for Location-Based VR Experience

On February 8, Cinemark Holdings, in partnership with Spaces, will open VR entertainment centers at its Century 20 Oakridge and XD facility in San Jose, California, located at the Westfield Oakridge Shopping Center. Burbank-based Spaces, which spun out of DreamWorks, opened its first VR experience, based on “Terminator: Salvation,” in Irvine. Spaces offers more sensors and haptic feedback than a home VR experience, with physical features including ramps and motion platforms for a more realistic experience. Continue reading Cinemark, Spaces Partner for Location-Based VR Experience

Dreamscape Immersive to Expand Location-Based VR in 2019

Dreamscape Immersive focuses on creating virtual reality experiences as location-based entertainment in malls and other venues. From the entrance, a “departure lounge” that immerses visitors in backstories and props, titles such as “Alien Zoo” and “Lavan’s Magic Projector: The Lost Pearl” are intended to feel like journeys. Dreamscape chief executive Bruce Vaughn, who was former chief creative officer of Walt Disney Imagineering said it’s about reframing how audiences view virtual reality. Continue reading Dreamscape Immersive to Expand Location-Based VR in 2019

MoviePass Hopes New Subscription Plans Will Save Service

MoviePass has had a rough year, and now, it’s aiming for a reboot. Chief executive Mitch Lowe will hand over the reins of day-to-day operations to executive vice president Khalid Itum and focus on long-term strategy. Itum noted that the company has lost consumers’ trust, and that he will lead an effort to “fix” the product as well as empathize with the turmoil its members endured over the past year. Starting in January 2019, MoviePass will introduce three new plans, each of which offers up to 36 movies per year. Continue reading MoviePass Hopes New Subscription Plans Will Save Service

Samsung Readies Onyx Cinema LED Motion Picture Screens

Last year, Samsung debuted a cinema LED screen, Onyx Cinema LED, to be offered in three sizes to accommodate different movie theaters. The 19-foot model will run at DCI 2K (2048 x 1080), and the 34-foot and 50-foot versions will run at DCI 4K (4096 x 2160). The 2K version has a peak brightness of 300 nits, and the other two support 500 nits, enabling 3D projection. The screens will support other resolutions with letterboxing as well as wide or flat DCI and several versions of HDR, including Samsung’s HDR10+. Continue reading Samsung Readies Onyx Cinema LED Motion Picture Screens

Helios and Matheson Analytics Plans to Spin Off MoviePass

Helios and Matheson Analytics (HMNY), parent company of MoviePass, wants to spin off the struggling movie theater subscription service as the publicly traded MoviePass Entertainment Holdings. The board has approved preliminary plans for the spin-off, which would also include other HMNY-owned film-related assets. But the company does not yet know if it is legal under Delaware law. Investors are also suing the company, which is under investigation by the New York Attorney General’s office. Continue reading Helios and Matheson Analytics Plans to Spin Off MoviePass

Oculus Signals Intent to Develop Location-Based VR Content

At the Oculus Connect developer conference last week, Oculus head of experience Colum Slevin teased the idea that the company would soon seek involvement in location-based VR centers and arcades in movie theaters and malls. He drew attention to a number of such location-based VR experiences, underlining how Oculus’ involvement could help drive sales of headsets. Oculus recently listed a job opening for “Producer – Location Based Entertainment VR,” that said it would include direct investments into location-based VR content. Continue reading Oculus Signals Intent to Develop Location-Based VR Content

Apple TV Offers a Turnkey Premium Format With Dolby Atmos

Apple TV 4K, with the launch of tvOS 12, is about to get Dolby Atmos surround sound. Dolby Atmos, initially launched in movie theaters, differs from other cinema surround sound systems by replacing a fixed number of audio channels with the concept of audio “objects.” With Atmos, sound designers and mixers can manipulate each sound as an audio “object” and place it anywhere inside the “virtual” theater. When Atmos is played back in a real theater, the mix is mapped to the speakers to recreate the original intent. Continue reading Apple TV Offers a Turnkey Premium Format With Dolby Atmos

Sinemia Launches a $30 Unlimited Movie Plan in U.S. Market

A month ago, MoviePass switched its $10 per month unlimited movie plan to one that offers three movies per month, with a limited selection. Now, rival Sinemia is offering a similarly unlimited movie plan — except that it costs $30 per month. With this plan, Sinemia allows the subscriber to see a movie a day, except for IMAX or 3D movies, at whatever theater, and adds the perk of being able to reserve seats. But Sinemia also offers other plans, starting with a basic one at $5 for one movie per month. Continue reading Sinemia Launches a $30 Unlimited Movie Plan in U.S. Market

Amazon May Expand Media Efforts With Landmark Purchase

Amazon is reportedly among those vying to acquire Landmark Theatres, the country’s largest chain focused on indie and foreign movies. Landmark is part of the Wagner/Cuban entertainment holdings, backed by film producer Todd Wagner and billionaire investor Mark Cuban. According to insiders, Landmark’s owners have been working with financial services firm Stephens Inc. on a possible sale. The move would introduce Amazon to the brick-and-mortar cinema industry, while complementing the e-commerce giant’s media expansion of interests such as Prime Video, Prime Music and Amazon Studios. Continue reading Amazon May Expand Media Efforts With Landmark Purchase

MoviePass Settles on Plan: Three Movies Per Month at $9.95

In the wake of service outages and other problems, MoviePass has cut back the number of films that its subscribers can see monthly, from one per day to three per month. The company had upped the monthly subscription fee from $9.95 to $14.95, but that only drove customers away, deepening its financial woes. The limit of three movies per month is in lieu of the price hike. MoviePass chief executive Mitch Lowe said the new policy will take effect August 15 and will reduce the company’s “cash burn rate” by more than 60 percent. Continue reading MoviePass Settles on Plan: Three Movies Per Month at $9.95

Department of Justice Revisits Paramount Consent Decrees

The U.S. Department of Justice stated it is now reviewing the so-called Paramount consent decrees, settlements struck between 1948 and 1952 that govern the way movie studios do business with movie theaters. The DoJ’s announcement was unexpected, and could have major implications for how Hollywood does business. Those 70-year old decrees broke up Hollywood studios’ monopoly over production, distribution and exhibition by making them sell their theater chains. The review is aimed at ending outdated antitrust judgments. Continue reading Department of Justice Revisits Paramount Consent Decrees

MoviePass Has Service Interruption, Borrows $5M to Survive

MoviePass has experienced what its parent company Helios and Matheson Analytics is calling a “service interruption” after the company could not pay its bills. Chief executive Mitch Lowe apologized to its three million subscribers who could not see movies, and the company borrowed $5 million to stay afloat. Analysts and others have long doubted the company’s long-term viability, suggesting its $10 per month subscription fee cannot cover costs. The recent service outage has amplified those voices. Continue reading MoviePass Has Service Interruption, Borrows $5M to Survive

Companies Experiment With Cinema Subscription Services

MoviePass may be embattled, but its subscription model has taken off. That is most evident with the new service debuted by AMC Theatres, the largest multiplex chain in the U.S. AMC Stubs A-List allows subscribers to see up to three movies a week for $20 per month. The Alamo Drafthouse Cinema chain also will begin testing a service to offer unlimited movies for a monthly fee. Meanwhile, Helios and Matheson Analytics, Movie Pass’ parent company, hopes to raise as much as $1.2 billion to prop up the struggling subscription service. Continue reading Companies Experiment With Cinema Subscription Services

AMC Debuts Subscription Service That Will Rival MoviePass

AMC Entertainment just announced AMC Stubs A-List, a subscription service that will allow customers to watch up to three movies a week at any AMC theaters in the U.S. for $19.95 per month. AMC Stubs A-List offers features not available with the offering of its rival MoviePass, including the ability to book tickets days in advance, to see 3D or IMAX movies at no extra cost and to book tickets in an app without a special debit card. In contrast, MoviePass costs $9.95 per month, works at 91 percent of U.S. theaters and can be used once a day. Continue reading AMC Debuts Subscription Service That Will Rival MoviePass

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