Researchers at 20th Century Fox published a paper to reveal how they are using artificial intelligence to analyze movie trailers. Published last month, the paper described Merlin, the code name for machine vision systems examining trailers frame by frame and labeling the objects and events. Then this data is compared to data from other trailers, with the idea that trailers with similar labels will attract similar kinds of people. Movie studios already cull similar data via interviews and questionnaires. Continue reading 20th Century Fox, Google Use AI to Analyze Movie Trailers

In a deal with ABC and the Academy of Motion Pictures Arts & Sciences, Comcast is delivering a package of 72 “Best of Oscars” moments from previous Academy Awards broadcasts via its VOD platform to X1 subscribers. The goal, for Comcast, is to drive up VOD rentals and purchases of Oscar-nominated features. For ABC, which is offering content gratis, the hope is that Comcast’s Oscars content will boost awareness and viewership of the 88th annual Academy Awards on Sunday, February 28. Continue reading With ABC and AMPAS, Comcast Brings Oscars Content to VOD

Shortly after screeners were sent to voters for awards consideration, some of Hollywood’s top movies of the current holiday season — most notably “The Revenant” and “The Hateful Eight” — have been pirated. Within a 24-hour period after being posted by Hive-CM8 and other piracy groups, “The Revenant” was downloaded to over 739,580 unique IP addresses, and “The Hateful Eight,” to 569,153 IP addresses. Both are slated to premiere on Christmas Day. “Creed,” although already released, logged 499,082 illegal downloads. Continue reading Holiday Season Top Movies Heavily Pirated Before Releases

For box-office hit “The Martian,” 20th Century Fox and its Fox Innovation Lab developed a VR experience that will debut as a commercial release in the first half of 2016. The VR experience relies on Oculus headsets but will also be available with other devices. The experience is based on the lead character of the movie, putting viewers into the challenges faced by astronaut Mark Watney on Mars. Filmmaker Robert Stromberg said the “thrilling” experience aims to provoke a wide range of emotions including anxiety and success. Continue reading Fox Innovation Lab to Debut Virtual Reality with ‘The Martian”

Large-screen format theaters have typically played action-adventure blockbusters aimed at the younger crowd. This fall, however, Hollywood plans to release more adult-oriented stories on the bigger screens, and often in 3D. Proof of that trend can be found in the films chosen to open recent festivals, including the 3D “Everest” at the Venice Film Festival and Robert Zemeckis’ 3D “The Walk” at the New York Film Festival. Exhibitors and their partners are also wooing adults to watch 3D films, which peaked in 2013 with “Gravity.” Continue reading Hollywood to Target Older Audience with Large Format Films