NAB 2017: Unreal Engine Promotes its Partner Collaborations

Epic’s Unreal Engine is best known as a game engine, but general manager Marc Petit introduced the company’s enterprise division, which focuses on everything but games. This was Unreal Engine’s first-ever NAB, but for Petit, who worked many years at Softimage and attended numerous NABs, the meeting of the digital image and the game engine was more than symbolic. He used the press conference to showcase the work of several media and entertainment partners, including VizRT, The Future Group, House of Moves and Ross Video. Continue reading NAB 2017: Unreal Engine Promotes its Partner Collaborations

Epic Games Demos Real-Time Effects for New Branded Short

In “The Human Race,” a short produced by visual effects house The Mill for Chevrolet, the automaker’s new 2017 Camaro ZL races a futuristic Chevy concept car, one driven by a racecar driver and the other by artificial intelligence. This short premiered at the Game Developers Conference to showcase how the car was created via real-time rendering, with the help of the Unreal game engine. Unreal maker Epic Games CTO Kim Libreri demonstrated how aspects of the movie could be changed in real-time, while it was playing. Continue reading Epic Games Demos Real-Time Effects for New Branded Short