CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

CBS and Nielsen are joining forces to deliver dynamic ad insertion (DAI) into linear national television programming that is viewed via connected devices. This will enable advertisers to better target individual viewers with more relevant commercials. The collaboration will use Gracenote’s Automatic Content Recognition software, which is already installed in millions of smart TVs. “Nielsen, through its acquisition of Gracenote, will leverage patented technology to replace linear ad spots on individual smart TV sets to offer more advanced advertising capabilities to brands,” said Nielsen exec Peter Bradbury. Continue reading CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

Amazon has introduced a new display ad offering that lets retailers in its marketplace follow shoppers as they browse the Internet and attempt to lure them back to buy on Amazon. The tool gives sellers broader reach by letting them bid on ads that will appear on other websites and apps, although Amazon doesn’t specify where. But sellers only pay Amazon when potential customers click on the ads. According to sources, the company is currently inviting a handful of merchants to test the new digital ads later this month. Continue reading Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

TiVo DVRs Add Support for Amazon’s Virtual Assistant Alexa

TiVo is introducing voice control to its DVRs with support for Amazon’s digital assistant Alexa. Consumers who have TiVo devices including the Premiere, Roamio and Bolt boxes will be able to interact with Alexa for basic remote control commands such as skipping commercials with SkipMode, changing channels, and launching video apps like Netflix. TiVo joins companies including DirecTV, Dish and Verizon in adding hands-free, voice control features. At CES in January, TiVo announced its plans to add support for Alexa and Google Assistant. Continue reading TiVo DVRs Add Support for Amazon’s Virtual Assistant Alexa

Apple Plans to Sell Streaming Video Subs via its Own TV App

Apple plans to make it easier for viewers to watch its TV app, and boost its use on Apple TV, iPhones and iPads. Rather than make users purchase subscriptions through various apps in its App Store, Apple will sell subscriptions to some of these services directly through its own TV app, and also centralize streaming from its own app, rather than through third parties. Sources say the feature will roll out next year. Apple has focused on growing its services business, which is slated to generate $50 billion a year in revenue by 2021. Continue reading Apple Plans to Sell Streaming Video Subs via its Own TV App

TaTaTu: Blockchain-Based Entertainment and Social Platform

TaTaTu is a new blockchain-based platform that integrates entertainment viewing with social media. The brainchild of producer Andrea Iervolino, TaTaTu rewards viewers for watching content including movies, TV shows, sports, and gaming — and adds rewards when their friends also watch. The first platform, without social media, will be released in three weeks; the complete version will debut Q1 2019. AMBI Media Group will be amongst the first content providers (Iervolino is AMBI Media’s co-founder and CEO). Additional partnerships will be announced soon. Continue reading TaTaTu: Blockchain-Based Entertainment and Social Platform

Wireless Oculus Go, at $199, Opens Door to Widespread Use

Facebook has debuted Oculus Go, its standalone $199 VR headset that the company hopes will launch more widespread engagement with virtual reality. Unlike the Oculus Rift, Oculus Go does not require a high-end smartphone or computer, has no wires or cables, and is ready to use out of the box. Early reviews give the VR headset a thumbs-up for its simplicity and convenience, and such features as speakers built into the strap. Also at its F8 developer conference, Facebook debuted a new version of Oculus Rooms. Continue reading Wireless Oculus Go, at $199, Opens Door to Widespread Use

YouTube Creates New Ad Category to Reach Light TV Viewers

YouTube is luring advertisers away from TV, stating that connected TVs are the fastest growing category, with an audience of cord cutters and so-called light TV viewers. Its own YouTube TV, launched last year as a skinny bundle paid TV service, is now being viewed not just on mobile screens but on TV screens. In fact although half of all YouTube videos are watched on mobile devices, 150 million hours daily are watched on TVs, a 50 percent jump in the last six months. YouTube TV now reaches 85 percent of U.S. TV households. Continue reading YouTube Creates New Ad Category to Reach Light TV Viewers

AT&T Plans to Introduce New Sports-Free Streaming Service

AT&T chief exec Randall Stephenson announced last Thursday that the company plans to introduce the AT&T Watch live TV service in the coming weeks. The streaming service will offer a sports-free, skinny bundle of channels to general consumers for $15-per-month and for free to AT&T Wireless subscribers. “At this price point,” explains TechCrunch, “the service would be one of the lowest on the market — less than Sling TV’s entry-level, $20-per-month package, and just a bit less than Philo’s low-cost, sports-free offering, priced at $16 per month.” Continue reading AT&T Plans to Introduce New Sports-Free Streaming Service

Amazon Hits 100M Prime Subscribers, Inks Deal with Best Buy

For the first time, Amazon chief executive Jeff Bezos revealed the number of Amazon Prime subscribers: 100 million people. In 2015, the company last hinted about the number, saying there were “tens of millions” of Prime members. With this revelation, Bezos is letting shareholders know that Prime is healthy, and that the large number of subscribers will allow the company to continue to invest in technology and thrive. Bezos also recently announced that Amazon is teaming with Best Buy to sell Amazon Fire TV-powered sets. Continue reading Amazon Hits 100M Prime Subscribers, Inks Deal with Best Buy

Consumers Are Using Phones to Control Smart Home Devices

Smartphones could be on their way toward becoming the new remote, as a recent GfK survey of 1,000 Internet users 18 and older found that 89 percent use their phones to control connected home products and services (an increase of 19 percent since 2015). The same respondents indicated that they are now using their phones more than other devices in the home: 83 percent use their smartphones at home, 75 percent use their laptops, 54 percent use PCs, and 34 percent use game consoles. The figures represent increases across all categories when compared to 2015. Continue reading Consumers Are Using Phones to Control Smart Home Devices

Adobe Experience Cloud Collects Data for Digital Ad Analysis

Adobe recently released its “2018 State of Digital Advertising” report, which indicates that 74 percent of marketers believe they are now serving consumers relevant ads. However, only 8 percent of today’s consumers agree that digital ads delivered to them are “always relevant,” and 27 percent find the online ads “often relevant.” Meanwhile, the report also suggests that new customers are three times as likely as existing customers to be driven by social media to visit a retailer. Adobe found that connected TV sites, on-demand streaming, and mobile retail are areas experiencing significant growth. Continue reading Adobe Experience Cloud Collects Data for Digital Ad Analysis

NAB 2018: Artificial Intelligence Tools for Animation and VFX

Tools powered by artificial intelligence and machine learning can also be used in animation and visual effects. Nvidia senior solutions architect Rick Grandy noted that the benefit of such tools is that artists don’t have to replicate their own work. That includes deep learning used for realistic character motion created in real-time via game engines and AI, as well as a phase-functioned neural network for character control, whereby the network can be trained by motion capture or animation. Continue reading NAB 2018: Artificial Intelligence Tools for Animation and VFX

NAB 2018: Machine-Learning Tools to Become Vital for Editing

USC School of Cinematic Arts professor and editor Norman Hollyn spoke at a conference on machine learning about ML tools available today and those that are imminent for editing film/TV content. Underlying the growing importance of ML-powered tools for editors, Hollyn pointed out that editors who resisted the advent of digital nonlinear editing in the 1990s exited the industry. “AI is bringing things into the post production world and if we don’t start to look at and embrace them, we’ll be ex-editors,” he said. Continue reading NAB 2018: Machine-Learning Tools to Become Vital for Editing

NAB 2018: Post-Millennial/Gen Z Survey on Cinema, TV, VR

If you want to know what’s on the mind of a post-millennial, the best person to ask is a member of that demographic. At NAB 2018, a 15-year-old high school sophomore did even better than that, presenting the results of her own survey of over 200 members of her age group. Based on a family conversation (that included her father, industry consultant Pete Ludé), Helen Ludé, a student at Lowell High School in San Francisco, decided to poll her friends on cinema attendance, home consumption habits and virtual reality.  Continue reading NAB 2018: Post-Millennial/Gen Z Survey on Cinema, TV, VR

NAB 2018: Distinct Traits of Gen Z, The YouTube Generation

Call them Gen Z, or Plurals or Centennials. But whatever you do, don’t call these 14- to 19-year-olds millennials. During one of NAB’s Future of Cinema sessions, ETC Immersive Media Initiative lead Phil Lelyveld described Gen Z and what makes them distinct from the much more familiar millennials. For starters, he said, they spend only 13.2 hours a week watching TV, the lowest number of any preceding generation. Lelyveld also noted that the exact definition, by age, of Gen Z is undetermined, but behaviors are clear. Continue reading NAB 2018: Distinct Traits of Gen Z, The YouTube Generation

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