Americans Spend Half of Their Media Day Consuming Digital

According to new data from eMarketer, the average U.S. adult is expected to spend two more minutes each day consuming media than the average time per day last year, up two hours from a decade ago. The researcher estimates that adult consumers will average 12 hours and 1 minute per day with major media this year. This increase, not surprisingly, reflects a continued shift in consumer behavior toward multitasking, thanks in large part to mobile tech. The average American still spends the most time watching television (nearly four hours per day), while mobile continues its ascent (currently at three hours and 17 minutes per day). Continue reading Americans Spend Half of Their Media Day Consuming Digital

LINE’s New Clova Wave Smart Speaker Is Available in Japan

LINE, known for its popular WhatsApp-style mobile messaging platform, has released a $125 smart speaker in Japan named Clova Wave, beating Amazon and Google to market. LINE has more than 220 million messaging users in the region. The company first announced the speaker device at a conference in June, after unveiling its new digital assistant, Clova. LINE also earlier announced a smart speaker called Champ, based on the LINE Friends characters, but no release date was revealed. LINE is a subsidiary of Naver Corp., South Korea’s largest web operator and search portal. Continue reading LINE’s New Clova Wave Smart Speaker Is Available in Japan

Netflix Bets Subscribers Are Willing to Pay More for Streaming

To help offset its investments in original programming, Netflix will raise prices starting next month for its streaming-video subscribers in the U.S. Marking the third price increase in four years, the company’s $9.99-per-month standard two-stream plan will be bumped to $10.99, while the premium four-stream $11.99 plan will now cost $13.99. The basic plan will remain at $7.99 for now. Wall Street reacted positively, as Netflix stock was up 4 percent following the announcement. Nearly four million consumers in the U.S. still subscribe to the company’s $7.99 DVD-by-mail service. Continue reading Netflix Bets Subscribers Are Willing to Pay More for Streaming

Amazon’s First ‘Thursday Night Football’ Game Tops Twitter’s

The numbers are in for Amazon’s first live-stream of NFL “Thursday Night Football,” the September 28 match between the Chicago Bears and Green Bay Packers. Amazon topped Twitter’s 2016 numbers with regard to average audience size and time spent viewing, with 1.6 million global viewers tuning in to the Amazon Prime stream. Prime Video views are just 2.5 percent of the total audience for the game, almost all of which came from TV. The game was broadcast by CBS and also streamed on the NFL Network. Continue reading Amazon’s First ‘Thursday Night Football’ Game Tops Twitter’s

Roku Refreshes Product Line to Compete With Apple, Amazon

Following its recent Nasdaq debut, Roku is updating its product line with new specs and pricing in addition to a number of software enhancements. Roku’s entire line — from its streaming stick to home entertainment hub — is being upgraded. The $30 Roku Express gets a new processor, while the $50 Roku Streaming Stick now features a remote with voice control. The $40 Roku Express+ is the next step up from the Roku Express, offering analog component connections for those with older TVs. And the high-end 4K Roku Ultra will remain $100 for the holiday season (it recently had a $30 reduction), and gets a refresh for its remote and a wider selection of streaming options.  Continue reading Roku Refreshes Product Line to Compete With Apple, Amazon

Comcast Rolls Out ‘Skinny Bundle’ for Its Internet Customers

Comcast is introducing an $18-per-month “skinny bundle,” a new service the pay-TV provider has been testing and is now ready to roll out across different regions over the next few weeks. Xfinity Instant TV, which is available for Comcast’s 25.3 million broadband customers, is designed for cord cutters (and cord nevers), and will compete with OTT services such as Hulu Live TV, Sling TV and YouTube TV. Comcast’s service can be streamed at home or anywhere with a broadband connection. The company is specifically marketing to its customers that pay for Internet but not TV, hoping they will one day switch to a larger bundle. Continue reading Comcast Rolls Out ‘Skinny Bundle’ for Its Internet Customers

Roku Goes Public Today, Sets its IPO Price at $14 per Share

Video streaming device maker Roku begins trading today on Nasdaq, setting its IPO price at $14 per share, which would give it a $1.3 billion stock market value. The 15-year-old company is competing with the likes of Amazon, Apple and Google that all offer streaming video boxes featuring popular apps such as Netflix and Hulu. Roku’s devices provide access to Amazon, Netflix, YouTube and dozens of online channels, but competition is a major consideration with today’s tech investors. Snap Inc., for example, the year’s biggest tech IPO, has watched its shares plummet in value as Facebook’s Instagram rolled out Snapchat-like functionality. Continue reading Roku Goes Public Today, Sets its IPO Price at $14 per Share

Facebook Debuts Cross-Platform Metrics Tools for Marketers

Advertisers will be able to improve their marketing campaigns with two new tools for measuring Facebook and TV metrics both separately and together. The new Facebook Cross-Platform Brand Lift, which will debut in 2018, and the Nielsen Total Brand Effect with Lift, already available in the U.S. and U.K., are particularly aimed at marketers moving from digital to cross-media advertising. The platform also allows Facebook to compete with Google’s Brand Lift for TV, which debuted a number of years ago. Continue reading Facebook Debuts Cross-Platform Metrics Tools for Marketers

Brands, Marketers Find Success With Snapchat’s Snapcodes

Users have caught on to Snapchat’s Snapcodes, the company’s version of QR codes, scanning over 8 million codes a day. Marketers like how Snapcodes connect traditional and digital advertising and provides data. Even though Snapcodes add production costs and uncertainty about results, Gatorade, Wendy’s and Evian are among an increasing number of brands using Snapcodes which, placed on products and ads, makes it easy for users to use their mobile phones to unlock custom branded filters, lenses, websites and games. Continue reading Brands, Marketers Find Success With Snapchat’s Snapcodes

Fox Revamps its TV Everywhere Offerings With Updated Site

In the wake of its newly redesigned Fox Now app, Fox has updated its Fox.com website to include content from networks such as Fox, FX and National Geographic. “The new website and app include live streaming, giving viewers the option to dive right into watching the live show or start from the beginning,” explains The Hollywood Reporter. “There is also a library of 500 hours’ worth of programming, including new and returning shows that will be available online as soon as they begin airing on television.” The Fox Now app is available for Android, Apple TV, iOS, Roku and others. Continue reading Fox Revamps its TV Everywhere Offerings With Updated Site

Pay TV Losses Could Jump to 5 Million Households per Year

We’ve seen a wide range of recent forecasts regarding cord cutting and the impact on traditional pay TV. According to a new survey from RBC Capital Markets, only 55 percent of respondents said they would continue their pay-TV subscriptions. While 2016 saw a loss of 2 million subscribers, a future increase exceeding 5 million per year “does not seem impossible,” wrote RBC analyst Steven Cahall. “The RBC survey found that 21 percent of current cable, satellite or telco TV customers were considering switching to a lower-cost virtual pay-TV service,” reports Variety, “like Hulu with Live TV, Sling TV or DirecTV Now.” Continue reading Pay TV Losses Could Jump to 5 Million Households per Year

Mobile Companies Offer TV, Video and Music to Slow Churn

AT&T and T-Mobile are luring in new subscribers and holding on to existing ones by offering popular television content, including “Game of Thrones” and “Stranger Things.” T-Mobile, which now has an exclusive deal with Netflix, is offering free access to the streaming video service for subscribers who buy its unlimited family plan. AT&T expanded its HBO promotion to a larger circle of subscribers. In April, it offered free HBO to its Unlimited Plus Choice subscribers, and now expanded that to anyone with an Unlimited Choice plan. Continue reading Mobile Companies Offer TV, Video and Music to Slow Churn

Paid Subs for Streaming Music Services Top 30 Million in U.S.

The music business is experiencing significant growth, thanks in large part to the increasing popularity of streaming services. According to RIAA’s midyear report, leading services such as Spotify and Apple Music currently have 30.4 million paid subscribers in the U.S. (up from 20.2 million the previous year). Streaming services are now responsible for 62 percent of total industry revenue, followed by 19 percent for digital downloads, 16 percent for physical sales, and 3 percent for synch rights. Continue reading Paid Subs for Streaming Music Services Top 30 Million in U.S.

Hulu Has a Big Emmy Night Thanks to ‘The Handmaid’s Tale’

Hulu had a breakthrough Emmy year, taking home five awards last night in addition to the three Creative Arts Emmys it won last week. “The Handmaid’s Tale” was awarded the Outstanding Drama Series Emmy, marking the first time any streaming offering has won for the category. In addition to best drama, “The Handmaid’s Tale” earned several additional wins: Elisabeth Moss took home Outstanding Lead Actress in a Drama Series, Ann Dowd was awarded for Outstanding Supporting Actress in a Drama, Reed Morano earned the Outstanding Directing award, Bruce Miller won the Best Writing Emmy, and Alexis Bledel was recognized as Outstanding Guest Actress. Continue reading Hulu Has a Big Emmy Night Thanks to ‘The Handmaid’s Tale’

VR Industry Forum Draft Guidelines Push for Open Ecosystem

Over the weekend, the Virtual Reality Industry Forum (VRIF) released its draft VR and 360 video production and distribution guidelines at IBC 2017 in Amsterdam. The draft document begins with an intro section suggesting best practices for VR/360 production, including experiences with three degrees of freedom (3DOF). It then makes specific recommendations for the technical aspects of visual and audio VR/360 content production, media and presentation profiles, and content security. VRIF aims to release the full guidelines, with an emphasis on an open ecosystem, at CES 2018 in January. Continue reading VR Industry Forum Draft Guidelines Push for Open Ecosystem

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