YouTube TV Signs Exclusive Deal with New Pro Soccer Team

According to Variety, “YouTube TV has secured exclusive rights to games with a new Major League Soccer team in Los Angeles, marking the first time a streaming service of any kind has made such a deal with a U.S. pro sports team instead of a TV alternative.” YouTube TV will also have naming rights to the Los Angeles Football Club’s jerseys when the team joins MLS next month. The games will be restricted to YouTube TV subscribers in the LA market, who will not be charged extra for access to the games (beyond the standard $35 per month subscription fee). Continue reading YouTube TV Signs Exclusive Deal with New Pro Soccer Team

Twitter Pursues Advertising Revenue With Sponsored Moments

Get ready for more ads to appear on Twitter. The social platform is introducing sponsored Moments, which will bring brand sponsorship to its Moments publisher feature. Sponsored Moments are collections of tweets that are purposely packaged around an event or theme, such as an awards show or sports championship. Brands can run promoted tweets inside the collection and add branding to the cover image. For example, Bank of America recently sponsored a collection of tweets from Bloomberg about the World Economic Forum in Davos, Switzerland. Continue reading Twitter Pursues Advertising Revenue With Sponsored Moments

Apple Announces Launch Date of Delayed HomePod Speaker

Apple’s wireless smart speaker HomePod will hit shelves February 9, with pre-orders starting this Friday in the U.S., U.K. and Australia. The device was delayed from its intended December launch, costing Apple sales during the recent holiday shopping season. The voice-activated speaker will compete with market leaders Amazon Echo and Google Home devices. At $349, the HomePod is priced more than $200 higher than the current market leaders, but on par with the $400 Google Home Max. Apple is emphasizing the device’s “stunning sound quality” for playing music. Continue reading Apple Announces Launch Date of Delayed HomePod Speaker

YouTube TV, Hulu Live TV Experience Early Subscriber Growth

Hulu with Live TV has reached about 450,000 paid subscribers, while YouTube TV now has more than 300,000, according to sources familiar with the private figures. Neither service has reached the success of leading live-streaming services such as Dish’s Sling TV (more than 2 million subscribers) and AT&T’s DirecTV Now (1 million subscribers), but Hulu and YouTube only launched their offerings last year. Sling TV is the oldest, having launched in 2015, and DirecTV Now experienced recent growth after promotional deals offered free HBO and the option to add the service to mobile plans for $10 a month. Continue reading YouTube TV, Hulu Live TV Experience Early Subscriber Growth

MoviePass Ventures Plans to Acquire Films With Distributors

During the Sundance Film Festival, theater subscription service MoviePass announced the launch of MoviePass Ventures, part of a new strategy to co-acquire films with distributors. Data firm Helios and Matheson Analytics Inc. (HMNY), now the majority owner of MoviePass, claims its new service is already boosting domestic box office. HMNY plans to invest in movies so that it can share in downstream revenues, including streaming, pay TV, Blu-ray, DVD, EST, PPV, and ancillary and foreign markets. HMNY could also eventually sell subscriber data to Hollywood studios for targeted marketing. Continue reading MoviePass Ventures Plans to Acquire Films With Distributors

Amazon Plans to Compete in Advertising, Narrows HQ2 Sites

For the last five years, Amazon’s average profit margins remained at 1 percent, and founder Jeff Bezos counseled patience. Amazon Web Services, its profitable cloud services business, drove shares up to $1,300, and now BMO Capital Markets raised its Amazon price target to $1,600 per share. That’s because Bezos’ end game is becoming clearer: a marketing platform that takes advantage of Amazon’s immense audience. Some analysts believe its shares could reach $2,000, making it the first company with a $1 trillion market value. Meanwhile, Amazon continues plans for its second headquarters. Continue reading Amazon Plans to Compete in Advertising, Narrows HQ2 Sites

YouTube Promises Human Vetting of Google Preferred Videos

After YouTube star Logan Paul posted a video of a dead body hanging in a Japanese forest, YouTube again promised to scrutinize its top videos more closely, and also change the threshold for which videos can accept ads. Last year, marketers discovered their ads were being shown next to extremist videos. In response, YouTube developed new policies to give advertisers more control over the placement of their content and said it would better police videos. But the Logan Paul video shows just how challenging that can be. Continue reading YouTube Promises Human Vetting of Google Preferred Videos

Industry Leaders Discuss Audience Engagement at CES 2018

C Space and the Variety Entertainment Summit at CES focused attention on media companies and the quest for attention from a fragmented and easily distracted audience. Six executives on the “Let’s Get Connected: Titans of Audience Engagement” panel represented a cross-section of audience segments from PBS and Pinterest to Vice and WWE. Each revealed layers beyond the sheer numbers of viewers or video streams to show the value of knowing and then engaging with your audience. Moderator Gayle Fuguitt of Foursquare framed the discussion as “better channels for connecting brands and audiences.” Continue reading Industry Leaders Discuss Audience Engagement at CES 2018

Sony Products Focus on Artist Intent and Customer Experience

Sony Corporation president and CEO Kaz Hirai began his solo CES media briefing with the Alpha 9, a mirrorless and completely silent camera ideally suited to shoot at the top of a golf swing or on a quiet soundstage, and continued to celebrate accomplishments across every division, including Sony Pictures, Sony Music, and PlayStation. “If you see the name Sony on any product, content, or service, it symbolizes our promise to move you emotionally,” he said. “Our products are designed to have a personal and individualized place in all of your lives.” Continue reading Sony Products Focus on Artist Intent and Customer Experience

Report: About 16 Percent of Americans Own Smart Speakers

NPR and Edison Research released a report this week indicating that about one in six Americans (39 million people) now own a smart speaker, up 128 percent from last January. “Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product,” reports TechCrunch. Amazon and Google promoted their devices heavily and cut prices during the holiday shopping season. “The Echo Dot became a top seller across its site and by manufacturers through the Black Friday weekend.” Continue reading Report: About 16 Percent of Americans Own Smart Speakers

New Optoma 4K Projector Comes With Alexa Voice Assistant

One of the big stories coming out of CES this year is the growing list of products adding Amazon Alexa … from computers, wearables, vehicles, smart refrigerators, appliances — even shower systems and connected bathroom mirrors — to TiVo, Panasonic Blu-ray players and TVs from Hisense, LG and Sony (the only bigger surprise may have been the number of products that will soon feature Google Assistant integration). On the projector front, Alexa is coming to new 4K projectors from Acer and Optoma. Engadget declared the Optoma UHD51A its Best of CES winner in the Home Theater category. Continue reading New Optoma 4K Projector Comes With Alexa Voice Assistant

IEEE Pinpoints New Technologies to Go Mainstream by 2023

As it does every year, the IEEE (Institute of Electrical and Electronics Engineers) presented a rundown of emerging technologies it believes will go mainstream in three to five years. “These technologies are still incubated out of the mainstream,” said IP Action Partners president Stuart Lipoff, who moderated the CES event. He identified seven “overarching drivers of emerging technologies,” beginning with managing complexity of feature-rich hardware, QoS-aware broadband connectivity and cheap, abundant storage. Continue reading IEEE Pinpoints New Technologies to Go Mainstream by 2023

LG Unveils OLED TV That Rolls Out Like a Projector Screen

Four years after LG Display demonstrated an 18-inch, rollable OLED screen with the promise of larger future versions, the company has delivered with a 65-inch 4K version. Most reviewers are reporting eye-popping colors and perfect blacks; The Verge awarded the display Best Prototype at CES and described it as “absolutely stunning,” noting that it “goes from its native 16:9 to a wider 21:9 cinema mode at the press of a button.” In fact, the TV has three modes: the first mode unrolls the screen up from the base about a third of the way to offer content such as news, photos, weather and sports; the second rises to a 21:9 aspect ratio ideal for movie viewing; and the third mode presents the full 16:9 screen for watching television content. Continue reading LG Unveils OLED TV That Rolls Out Like a Projector Screen

Samsung Says All of Its Products Will Be Connected by 2020

Samsung wants to be everywhere. The company’s CES 2018 media briefing led by Tim Baxter, president and CEO of Samsung North America, demonstrated Samsung’s strategic focus on connecting almost every aspect of its customer’s life. When they lifted the black curtains that protected Samsung’s entire Central Hall exhibit before the floor opened, visitors could see the evolution of the tech giant’s product line from the living rooms to living spaces. An R&D investment of $14 billion has accelerated an IoT strategy and the promise that all Samsung products will also be “Smart” by 2020. Continue reading Samsung Says All of Its Products Will Be Connected by 2020

Nvidia Introduces Big Format Gaming Displays to Las Vegas

Nvidia unveiled the first big-screen TVs designed for gamers this week at CES. The company’s “Big Format Gaming Displays” (BFGDs) are 65-inch, 4K screens that tout impressive features such as HDR, low latency, 120Hz refresh rates, full-array backlighting, full DCI-P3 color gamut support, and Nvidia’s G-SYNC technology for smooth game performance (it minimizes screen tearing). “Nvidia is partnering with Asus, Acer and HP to build these displays,” reports Engadget. “With their built-in Shield support, they’ll do everything Nvidia’s set-top box can, and they’ll also come with the company’s remote and gaming controller.” Continue reading Nvidia Introduces Big Format Gaming Displays to Las Vegas

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