Worldwide Ad Spending for Digital Beats TV for the First Time

For the first time, advertisers have invested more in digital ads than they did in traditional television spots. Magna, the research arm of IPG Mediabrands, reports that 2017 digital ad spending ($209 billion) represents 41 percent of the global market, while spending for TV ($178 billion) represents 35 percent. Magna predicts digital ads will reach 50 percent by 2020. According to Recode, “big TV advertisers have yet to move much of their budget over to digital, even though Facebook and Google are working hard to make that happen.” Magna expects digital spending to increase 13 percent next year, “while TV ads will grow 2.5 percent… thanks in part to one-off events like the Olympics and the U.S. mid-term elections.” Continue reading Worldwide Ad Spending for Digital Beats TV for the First Time

Comcast, Charter Reportedly In Talks to Ink Deals With Hulu

Comcast and Charter Communications are reportedly in talks with Hulu to offer its on-demand content via their set-top boxes. Currently, Comcast offers Dish Network’s Sling TV, Netflix and YouTube with its X1 service, which offers voice-activated search for movies and TV shows. Comcast’s goal is to become a “one-stop shop” for digital video services, says company executive vice president Matt Strauss. Sources say that Charter is also on track to add Netflix via a new user interface for web video. Continue reading Comcast, Charter Reportedly In Talks to Ink Deals With Hulu

Intel, Warner Bros. Unveil AV Entertainment Experience Plans

During this week’s LA Auto Show, Intel and Warner Bros. announced a partnership to develop in-cabin, immersive experiences for autonomous vehicles. The companies are creating the AV Entertainment Experience, which Intel chief Brian Krzanich describes as “a first-of-its-kind proof-of-concept car to demonstrate what entertainment in the vehicle could look like in the future.” Since Americans spend an average of 300 hours per year driving, there is a wealth of possibilities for using that time differently when automobiles become self-driving. The collaboration is looking beyond movies and TV programming to more immersive experiences. Continue reading Intel, Warner Bros. Unveil AV Entertainment Experience Plans

Plex DVR Exits Beta With New Commercial-Removal Feature

Plex started out as a simple home media server and has evolved into a cloud-based platform that offers streaming personalized news and a full-featured DVR. The company has now added a new DVR feature, via an update, that automatically removes commercials. Most of the update fixed bugs; this new feature must be manually enabled in the Plex DVR settings, which now offers a “Remove Commercials” option. Users should, however, pay attention to reports from other users and the setting’s description. Continue reading Plex DVR Exits Beta With New Commercial-Removal Feature

Snapchat Intros Wide-Reach Promoted Stories for Advertisers

On Black Friday, Snapchat introduced Promoted Stories, a new advertising format that allows marketers to get their messages to more users. The company’s existing Story feature is a stitched-together collection of photos and videos that disappears 24 hours after it is shared. Any Snapchat user (including a business or brand) can create a Story, but it will only be visible to that user’s followers. Promoted Stories, however, which will appear on the Stories page in the Snapchat app, will be pushed out around the country. Continue reading Snapchat Intros Wide-Reach Promoted Stories for Advertisers

Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

The Gen Z audience, defined as those born after about 1996, gravitates to the kind of irreverent self-made YouTube stars embodied by Liza Koshy, a comedian with 1.6 billion views, who produces short content for social media platforms. Reaching this audience is a challenge since it values DIY stars as much or more than professionals and moves among platforms and apps with ease. Two years after she first appeared on YouTube, Koshy has been featured in Vogue’s 73 Questions (which she recently parodied) and advertisers are chasing her. Continue reading Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

HBO Experiments with Branching Narrative TV Series and App

Against the backdrop of eroding live TV viewership and the expansion of video games and Web video, acclaimed filmmaker Steven Soderbergh (“Traffic,” “The Knick”) has directed “Mosaic,” an interactive series with branching narratives. Co-developed by Soderbergh and former Universal Pictures head Casey Silver with screenwriter Ed Solomon, “Mosaic” is a multi-episodic mystery that allows audiences to choose the story threads they experience. The series is now available for free download from Android and Apple stores and for viewing with Apple TV. Continue reading HBO Experiments with Branching Narrative TV Series and App

Meredith Expands its National Reach with Time Inc. Purchase

Over the weekend, the Meredith Corporation agreed to an acquisition of New York-based Time Inc. in an all-cash deal worth $2.8 billion. The deal includes a $650 million infusion from the private equity arm of billionaire brothers Charles and David Koch. Through its National Media division, Iowa-based Meredith owns popular magazines such as Better Homes & Gardens, Family Circle, Living and Shape. The purchase will add notable publications including People, Sports Illustrated and Time to the Meredith line-up. The company’s Local Media division owns a collection of TV stations. Continue reading Meredith Expands its National Reach with Time Inc. Purchase

As Internet Video Dominates, Seven Trends to Expect in 2018

According to Cisco, video accounted for 69 percent of all Internet traffic in 2017. That percentage will probably grow as 5G, the next generation wireless network, begins to debut in 2019 and 2020, enabling high-resolution video on mobile devices. Advertisers are already dealing with the often-complex parameters of video messaging, including how long the video should be, where it should be placed and how to compete with Internet technology behemoths in an increasingly “hot” market. In this environment, social media will also evolve. Continue reading As Internet Video Dominates, Seven Trends to Expect in 2018

FCC Reverses Decades-Old Media Cross-Ownership Rules

As expected, the Republican-led FCC voted 3-2 along party lines yesterday to reverse the media cross-ownership ban. Now, an individual company will be permitted to own TV and radio stations and a newspaper in the same town. Changes to the rules, which were originally created to prevent individual entities from holding an unwanted amount of power over local news and information, also makes it possible to increase the number of TV stations that a single company can own in a given market. The deregulation was largely supported by broadband, cable and media companies, while opposed by consumer advocates concerned about the future of local news and diversity of expression. Continue reading FCC Reverses Decades-Old Media Cross-Ownership Rules

Amazon Cancels Plans to Launch a Skinny Bundle TV Service

Amazon has decided to cancel its plans to create an online streaming service that would have bundled broadcast and cable TV networks. The decision was reportedly based on the challenges involving how to generate a profit from the proposed service. The e-commerce giant has also experienced difficulties drawing interest from networks for its Amazon Channels a la carte TV platform. The company has been looking to leverage more television content, especially to attract younger cord cutters who are increasingly viewing media on mobile devices. Continue reading Amazon Cancels Plans to Launch a Skinny Bundle TV Service

Philo Streaming TV Service Offers Cable Bundle Minus Sports

Philo, the latest streaming TV service to hit the market, has eliminated sports from its line-up of three-dozen cable TV networks. The service will deliver programming to the user’s phone, laptop or connected TV. Because of the lack of sports, the base package will cost $16 per month, compared with YouTube TV’s $35 per month subscription or Hulu’s $40 per month fee. Participating cable networks include A&E, Scripps, Discovery, AMC and Viacom. Venture capital companies have invested $25 million in the new service. Continue reading Philo Streaming TV Service Offers Cable Bundle Minus Sports

ESPN Delivers Twice-Daily ‘SportsCenter’ Show on Snapchat

Following new shows from CNN and NBC News debuting on Snapchat, ESPN will introduce its first episode of “SportsCenter” on the social platform at 5:00 pm Eastern today, hosted by Katie Nolan (formerly of Fox Sports). Starting tomorrow, three- to five-minute episodes of the popular ESPN show will air at 5:00 am and 5:00 pm on weekdays and 5:00 am on weekends. Additional episodes will be reserved for breaking news. The Snapchat version of the show will be hosted by Nolan, sports anchor Elle Duncan, NBA commentator Cassidy Hubbarth, ESPN Radio’s Jason Fitz, reporter Jac Collinsworth and comedian Cy Amundson. Continue reading ESPN Delivers Twice-Daily ‘SportsCenter’ Show on Snapchat

Elgato 4K60 Pro Unlocks 4K Playback for Prosumer Creators

On November 21, Elgato will launch a new PCIe component that allows a user’s PC to record video at 4K UHD (2160p), 60 frames per second. Priced at $400, this product is aimed at those making gaming-related video who don’t have access to a professional studio. Games with 4K-resolution imagery are becoming more prevalent, especially with Microsoft’s debut of its Xbox One X console. But it currently costs a minimum of $800 for the hardware to capture video at 4K 60 fps, and the hardware that does exist isn’t built for gaming uses. Continue reading Elgato 4K60 Pro Unlocks 4K Playback for Prosumer Creators

Intel Selects 2018 Winter Olympics to Showcase 5G Network

Intel will use the upcoming Winter Olympics in PyeongChang, South Korea to showcase new wireless networking technologies and super-fast data transfer speeds based on the pending 5G standard. The new wireless standard is expected to mark a new era for Internet connectivity and disrupt wired services such as cable TV, modems and phone lines. “As mobility evolves beyond the smartphone, 5G is becoming one of the most impactful technology transformations we are likely to see in our lifetimes,” wrote Intel exec Sandra Rivera in a blog post. Continue reading Intel Selects 2018 Winter Olympics to Showcase 5G Network

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