Hulu Readies Spring Launch of Its Live Streaming TV Service

Hulu’s live TV service, say sources, scheduled to launch this spring, will likely be priced at $39.99 per month, although a company spokesperson said that prices have not yet been finalized. The new live TV service, which will include access to Hulu Originals and on-demand content as well as live network broadcasts and broadcast networks’ on-demand content, will enter a crowded market, competing with Sling TV, DirectTV Now, YouTube TV, PlayStation Vue and other streaming services. Continue reading Hulu Readies Spring Launch of Its Live Streaming TV Service

Sony PlayStation Vue and ESL Ink Deal for E-Sports Channel

Sony’s PlayStation Vue TV service is adding a channel devoted to e-sports, becoming the first such 24-hour linear TV network in the U.S. The channel, esportsTV, comes from competitive-gaming event producer ESL. PlayStation Vue’s Elite ($55 per month) and Ultra ($75 per month) levels will have access to esportsTV. It’s got plenty of competition, with free gaming on Twitch, YouTube and other platforms. Last month, ESL also signed a non-exclusive deal with Twitter to livestream about 1,500 hours of e-sports programming in 2017. Continue reading Sony PlayStation Vue and ESL Ink Deal for E-Sports Channel

Research Indicates Another Drop in Number of Pay-TV Subs

According to new research from Kagan, pay-TV providers in the U.S. lost about 1.9 million subscribers in 2016. Additionally, OTT providers such as Sling TV, DirecTV Now and Sony PlayStation Vue “gained about 900,000 subscribers last year, rising from approximately 600,000 at year-end 2015 to 1.5 million at the end of 2016,” reports Variety. “While the gains on the OTT front would appear to be good news for cable programmers, the problem is that many broadband-targeted TV packages are stripped-down ‘skinny bundles’ that omit many of the channels included in traditional basic cable lineup.” Kagan estimates 94.7 million residential pay-TV subscribers for the close of 2016, down 2 percent from 2015. Continue reading Research Indicates Another Drop in Number of Pay-TV Subs

Facebook Faces Tough Questions After a Killer Shares Video

An Ohio resident is accused of fatally shooting an elderly man in Cleveland yesterday after a 57-second video of the murder was shared via Facebook Live. Since its launch less than a year ago, Facebook Live “has provided an unedited look at police shootings, rape, torture, and enough suicides that Facebook will be integrating real-time suicide prevention tools into the platform,” reports Wired. However, this is “the first time a killer has streamed themselves committing a homicide,” raising “questions about the limits and responsibilities of a platform that has pledged to reflect humanity in its purest form.” Continue reading Facebook Faces Tough Questions After a Killer Shares Video

T-Mobile Is Biggest Spender in Government Spectrum Auction

The results of the government’s wireless airwaves auction are in, and T-Mobile ended up as the biggest spender at $8 billion, followed by Dish at $6.2 billion and Comcast at $1.7 billion. The FCC auction, which began last year, generated $19.8 billion in bids. While the companies have yet to announce their plans for the spectrum, Comcast recently indicated that it would offer cell service to its Internet subscribers. Conclusion of the auction also means that companies will be able to resume deal discussions by April 27, now that bidding collusion is no longer a concern. Continue reading T-Mobile Is Biggest Spender in Government Spectrum Auction

VB Insight Study Says Video Is Key to App Store Optimization

VB Insight, VentureBeat’s research arm, published a report on “App store optimization — a practitioner’s guide to ASO,” revealing that video plays a significant role throughout the app marketing process. Author of the report, mobile analyst Peggy Anne Salz interviewed 35 ASO professionals, integrated data from a survey of over 500 ASO users, and examined techniques of successful app developers. The report details best practices for app marketing and looks at what’s coming down the pike for ASO. Continue reading VB Insight Study Says Video Is Key to App Store Optimization

Google Blocks Burger King Ad From Activating Google Home

Burger King released a TV ad in which an actor activates the Google Home digital assistant to describe the ingredients in the Whopper sandwich. Prompted by the actor, Google Home searches Wikipedia for the Whopper and lists the makings of the sandwich. Within hours of the ad’s release, however, both The Verge and BuzzFeed discovered that the commercial no longer activated the device. Burger King did not work with Google to create this marketing approach, and Google reacted by stymying it. Continue reading Google Blocks Burger King Ad From Activating Google Home

Roku Signs Licensing Deal with TiVo, Gains Access to Patents

Roku and TiVo have signed a multiyear IP agreement that will provide Roku with access to thousands of patents. According to Variety, the license “agreement covers the TiVo and Rovi patent portfolios as well as the over-the-top patents in the Intellectual Ventures portfolio under the TiVo-IV licensing partnership. TiVo in its current instantiation was formed out of Rovi’s $1.1 billion acquisition of the DVR maker last year.” There are currently about 6,000 issued and pending patents in the combined company’s portfolio covering tech “including interactive program guides, DVR functions and mobile device media processes.” Continue reading Roku Signs Licensing Deal with TiVo, Gains Access to Patents

Netflix Remains No. 1, But Faces Increasing OTT Competition

A comScore study conducted in December 2016 revealed that streaming services have exploded, with a total of 11 reaching one million or more homes in any given month. Put another way, of the 49 million U.S. households connected to Wi-Fi, at least 53 percent use at least one OTT service. Netflix still dominates, found in 75 percent of these Wi-Fi homes, but the real news is that it’s got stronger competition than ever before. YouTube now reaches 53 percent of homes, Amazon is in 33 percent and Hulu is at 17 percent. Continue reading Netflix Remains No. 1, But Faces Increasing OTT Competition

Interactive Media Emmys Redefined, May 1st Entry Deadline

The Emmy Award categories for Interactive Media have been completely redesigned for the 69th Emmy Award season. The Interactive Media Peer Group of the Television Academy announced four Category Awards and one new Juried Award. The four categories are Outstanding Interactive Program, Outstanding Original Interactive Program, Outstanding Creative Achievement in Interactive Media Within a Scripted Program, and Outstanding Creative Achievement in Interactive Media Within an Unscripted Program. The reimagined Juried Award for Innovation in Interactive Programming will recognize pioneering interactive work in emerging uses of interactive media in television. Continue reading Interactive Media Emmys Redefined, May 1st Entry Deadline

Twitch Will Live-Stream Amazon Pilots, Original Documentary

Amazon-owned Twitch is diversifying from its usual fare of videogame broadcasts. Starting April 5, the company will live-stream three Amazon pilots. Sci-fi drama “Oasis,” and half-hour comedies “The Legend of Master Legend” and “Budding Prospects” will stream in back-to-back two-hour blocks over a 24-hour period at Twitch’s programmatic TV content site. Following this, Twitch Studios will premiere its first original documentary, the 22-minute “Ironsights,” about a female Twitch streamer who plays “Big Buck HD.” Continue reading Twitch Will Live-Stream Amazon Pilots, Original Documentary

Apple Pursues Premium Bundle to Sell HBO, Showtime, Starz

In its latest pay TV proposal, Apple wants to offer a premium bundle that combines HBO, Showtime and Starz, three channels it already sells individually (sources say Apple does not yet have a deal with any of the networks for a package deal). The bundle would be different than a traditional subscription level offered by a conventional pay TV operator, since Apple could offer its proposed premium bundle as a “standalone product, delivered via its iOS devices and its Apple TV set-top box,” reports Recode. “Sony, AT&T and Dish all sell Web TV packages, and Google and Hulu have announced plans to sell their own.” Continue reading Apple Pursues Premium Bundle to Sell HBO, Showtime, Starz

Discovery’s Snapchat, Amazon Channels to Extend Franchises

As the annual upfront ad sales season begins, Discovery Communications has made it clear it plans on a path to growth through international expansion and digital content for Snapchat and similar platforms. The company recently inked a deal to develop shows for Snapchat’s Discover platform and will also add a Snapchat channel to its sport network Eurosport. It plans Winter Olympics content for the latter outlet. Discovery also is starting a wedding-oriented Amazon channel that takes off from the “Say Yes” franchise. Continue reading Discovery’s Snapchat, Amazon Channels to Extend Franchises

Intel Introduces Virtual Reality to March Madness with TrueVR

March Madness is now a virtual reality event, thanks to Intel’s TrueVR platform. Moving the games to VR has been a major effort for the company, which has been live-streaming the NCAA Basketball tournament that way since the start of the Sweet 16 round and was just named the official VR provider of college sports for NCAA, Turner Sports and CBS Sports. For the Final Four, Intel will place seven VR rigs, each of which is outfitted with 12 cameras, in the stadium, enabling it to broadcast a spherical view of the action. Continue reading Intel Introduces Virtual Reality to March Madness with TrueVR

NBC to Air – and Stream – 2018 Olympics Live Coast-to-Coast

Ratings for the Olympics, once a bulwark of mass audience viewing, have been slipping. Now, NBC has a plan to reverse the slump, by airing live coverage of the 2018 Winter Olympics in South Korea from coast-to-coast in the U.S. The move acknowledges that viewers have immediate access to information via online platforms. That’s responsible for at least some of the 18 percent dip in viewership from the 2012 Games in London to the Summer Games in Rio last summer, which averaged 25.4 million viewers over 17 nights. Continue reading NBC to Air – and Stream – 2018 Olympics Live Coast-to-Coast

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