Game of Thrones: Most Pirated Show Remains Lucrative

HBO’s “Game of Thrones” is the most pirated show on television. How does the cable network feel about that? Not bad, actually. The show’s second season recently experienced record-setting DVD sales for the network, even as it was 2012’s most illegally downloaded show. According to HBO programming president Michael Lombardo, this is viewed as a positive, especially since it doesn’t seem to adversely affect sales. Continue reading Game of Thrones: Most Pirated Show Remains Lucrative

Court Copyright Ruling Continues in First Sale Tradition

The Sony Betamax videocassette recorder allowed consumers to record TV shows and view later, marking the first time content creators were significantly concerned about the pirating and/or redistribution of television. It was a major concern of Hollywood, since it posed a serious threat to revenue. After a 5-4 Supreme Court decision, the technology was allowed to survive, launching a series of decisions that still affect the market today. Continue reading Court Copyright Ruling Continues in First Sale Tradition

Big TV Versus Big Telecom in Battle for Broadcast Spectrum

While some seem to think our nation is heading toward maximum capacity in broadcast spectrum because of the growing number of mobile devices and high data usage, others say those fears are exaggerated. Either way, as the government plans to auction off broadcast spectrum in an effort to expand wireless services, it pits Big TV against Big Telecom at the Federal Communications Commission and with Congress. Continue reading Big TV Versus Big Telecom in Battle for Broadcast Spectrum

Motorola Mobility Report: More Video, but Viewers Frustrated

According to Motorola Mobility’s recently released Fourth Annual Media Engagement Barometer, consumers are watching a great deal of video on multiple screens, but are frustrated with the process. Time-shifting technology and mobile devices have led to a significant shift in global media consumption. The Engagement Barometer is an independent global study of video consumption habits among 9,500 consumers in 17 countries. Continue reading Motorola Mobility Report: More Video, but Viewers Frustrated

Making Netflix Deals: Does It Hurt Big Media Companies?

Large media companies like Viacom are seeing financial growth coming from digital devices, on which consumers are accessing streaming services such as Netflix. While this seems like a win for Viacom, as it collects on money paid by Netflix for the right to provide shows it has already aired on traditional TV, it might also backfire as more users become accustomed to watching online rather than on television. Continue reading Making Netflix Deals: Does It Hurt Big Media Companies?

Social Second Screens: Twitter Wants in to TV Ad Business

Business Insider deputy editor Nicholas Carlson admits that he did not plan on watching this year’s Academy Awards ceremony until he logged in to Twitter and read the many comments about the red carpet. He then tuned in, compelled to be a part of the ongoing conversation. Twitter believes that this type of response will allow the company “to get in on the $70+ billion that Nielsen says is spent on TV advertising in the U.S. every year.” Continue reading Social Second Screens: Twitter Wants in to TV Ad Business

Marketing Exec Defends the Crucial Role of Social Media

Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media

Intel Media Group Staffing Up for New Internet TV Service

Intel Media is preparing to launch an Internet television service later this year. The group is looking to hire 60 additional people to its staff of more than 300, and could even build to more than 400 within the next six months, said spokesman Jon Carvill (the group had less than 100 staffers a year ago). The hiring spree underscores the chipmaker’s seriousness regarding the new venture. Continue reading Intel Media Group Staffing Up for New Internet TV Service

Verizon Proposes to Pay for Channels Based on Audience

Verizon Communications wants to switch up the way things work in the pay TV industry. Presently, the provider pays fees in order to carry various TV channels, but the company is proposing to tie those fees directly to how many viewers actually watch the channels. Verizon, whose FiOS TV is the sixth-largest pay TV provider in the nation, has begun talks with several smaller media companies about the prospect. Continue reading Verizon Proposes to Pay for Channels Based on Audience

New Hollywood Turns to YouTube with Original Content

A new YouTube-funded channel called the Jash Network has launched from a group of comedy creators led by producer Daniel Kellison, edgy comedienne Sarah Silverman, indie star Michael Cera and entertainers Reggie Watts, Tim Heidecker and Eric Wareheim. YouTube executives approached Kellison to be part of an initiative that is spending several hundred million dollars to develop high-quality original content for the site. Continue reading New Hollywood Turns to YouTube with Original Content

Viewers to Determine the Fate of Amazon Original Pilots

In the battle to capitalize on the growing mobile content market, and the trend toward original online video, Amazon has commissioned a series of big-budget, Web-only shows — starring actors such as John Goodman and Bill Murray — in order to compete with Netflix and others for attention on smartphones, tablets and connected TVs. The company is producing at least 11 pilots to be made available starting this spring. Continue reading Viewers to Determine the Fate of Amazon Original Pilots

Not Enough Money to Go Around for Online Video Ads?

Online video continues to rise in popularity and online video advertising rates are falling. Prices for ads on top-tier sites in 2012 last year were down by 10 percent from 2011, according to estimates from video-ad company BrightRoll. And of the 39 billion videos viewed online in December, only 23 percent carried video ads, according to comScore. While there’s room for ad growth, there may not be enough money to go around. Continue reading Not Enough Money to Go Around for Online Video Ads?

CBS Launches Full Episode Streaming with Free iOS App

CBS is the latest to join networks including NBC, ABC and TBS with a free full-length streaming app for its TV content. With the new iOS app for Apple devices, viewers can watch their favorite programming such as “NCIS” and “How I Met Your Mother” eight days after episodes premiere on TV, all in HD. Available now for the iPhone, iPad and iPod touch, the free app also includes second screen features. Continue reading CBS Launches Full Episode Streaming with Free iOS App

Redbox Instant By Verizon Offers DVDs and Streaming

Redbox Instant by Verizon officially launched last week, opening to the public after a three-month-long closed beta test that drummed up interest from thousands of consumers, according to Redbox Instant CEO Shawn Strickland. He said the beta test period was a great learning opportunity for the company and the service, which offers subscribers access to 4,600 subscription titles and four DVD rentals for $8 a month. Continue reading Redbox Instant By Verizon Offers DVDs and Streaming

NBCU Exec Discusses TV Everywhere and Second Screens

NBCUniversal executive VP Lauren Zalaznick spoke at South by Southwest on Tuesday about big picture issues the television industry faces in meeting the evolving tastes and needs of today’s wired consumers. During the Q&A with former CEO of CBS Interactive Quincy Smith, Zalaznick spoke about TV Everywhere authentication services and the second-screen — two digital areas currently in her strategy sights. Continue reading NBCU Exec Discusses TV Everywhere and Second Screens