Sony Expands Scope of VR Innovation Program This Summer

The ETC@USC helped Sony Pictures Entertainment and Sony Music Entertainment establish their summer 2016 VR Innovation Program. Over the course of 10 weeks, 14 USC student associates pitched, rapid-prototyped, and delivered seven proof-of-concept projects of interest to Sony executives. The students worked under the supervision of Sony execs and two advisors from the USC faculty. Sony generously supplied a presentation deck describing the program’s goals and process for distribution by the ETC. Building on their positive experience, Sony is currently running a 2017 summer program with the scope expanded to include AR and live action narrative VR. Continue reading Sony Expands Scope of VR Innovation Program This Summer

Sling TV Debuts Enhanced DVR, Availability on More Devices

Sling TV’s DVR is one of its more attractive features to consumers, and the company just rolled out DVR enhancements, as well as the option to record TV shows on more devices and channels. The company reports it took customer requests into consideration in tweaking the DVR, which now also protects recordings from deletion, a feature found on hardware-based DVRs. Being able to protect against deletions, however, is not commonly found on cloud-based DVRs for streaming video services. Continue reading Sling TV Debuts Enhanced DVR, Availability on More Devices

Netflix Doubles Subscription Base in 5 Years, Surpasses Cable

According to Leichtman Research, Netflix has surpassed cable TV in number of total subscribers. Netflix recently reached 50.85 million subscribers, whereas U.S. cable companies presently have 48.61 million. “The numbers don’t count minor cable networks, which could in themselves amount to 5 percent of total cable customers,” explains Forbes. While Netflix has added 27 million subs in the last five years, cable subs are only down by 4 million, “not a massive drop off. It’s also worth bearing in mind that cable TV makes up only 50 percent of total TV viewership in pay TV.” Satellite TV presently has around 38 million subscribers. “In total there are 93,319,187 subscribers to cable, satellite and Internet streaming services in the U.S. Continue reading Netflix Doubles Subscription Base in 5 Years, Surpasses Cable

Video Will Comprise 82 Percent of All Internet Traffic by 2021

Cisco predicts that online video will be responsible for 82 percent of all consumer IP traffic in 2021, with live video expected to see the fastest rate of growth over the next four years. By comparison, video accounted for 73 percent of Internet traffic last year. Demand is coming from a range of video, including on-demand content from services such as Netflix, webcam viewing and IP VOD. Not surprisingly, Cisco forecasts the amount of bandwidth will grow as more online video is consumed and an increasing number of higher-quality videos are watched. Continue reading Video Will Comprise 82 Percent of All Internet Traffic by 2021

New Amazon Video API Turns Alexa Into a Remote Control

Amazon unveiled its Video Skill API, a new tool set to help content creators turn virtual assistant Alexa into a sophisticated TV remote. With the API, Alexa can search for titles, actors or genres; play or pause media and adjust the volume. Developers can also create their own Alexa commands. It keeps track of enabled services, which means the user won’t need to specify a provider or device or add any extra commands. Alexa already controls Fire TV, but the Video Skill API now opens up those controls to any cable or satellite TV company. Continue reading New Amazon Video API Turns Alexa Into a Remote Control

How the NBA Shoots its Finals for Exclusive Snapchat Shows

During Game 2 of the NBA Finals between the Golden State Warriors and the Cleveland Cavaliers, NBA video producer/editor Anthony Kuzviwanza (known as AK) shot a clip of comedian Dave Chapelle commenting on the game. That clip was part of a short NBA Finals video for Snapchat Shows. AK will be filming similar celebrity shout-outs, clips of players in the locker room and other video for the rest of the NBA Finals. The short videos, aimed at Snapchat’s young demographic, allow the NBA to reach viewers who may not watch its games on TV. Continue reading How the NBA Shoots its Finals for Exclusive Snapchat Shows

Facebook Offers Tips for Effective Video Ads in a Mobile Era

In a blog post this week, Facebook VP of core ads Mark Rabkin discusses “Video Advertising in the Mobile Age” and includes some interesting trends in television and social media consumption. While TV remains a powerful medium, people commonly turn to mobile feeds, apps, websites and texting when television no longer holds their attention. Facebook conducted a small study of TV viewers who watched the season premiere of a popular show last fall and found, not surprisingly, that use of Facebook increased during commercial breaks. The post shares tips for creating more effective ads for this audience. Continue reading Facebook Offers Tips for Effective Video Ads in a Mobile Era

PwC Forecast Points to Growth in Gaming, VR and eSports

Consulting firm PwC predicts a 6.3 percent compound annual growth rate for console video games over the next five years in the U.S., with revenue increasing from $21 billion in 2016 to $28.5 billion in 2021. “That doesn’t include PC games microtransaction revenue, which is expected to grow from $3 billion in 2016 to $4.2 billion in 2021,” reports VentureBeat. PwC also predicts social and casual games will surpass console games this year. Meanwhile, the PwC forecast points to significantly faster growth rates for virtual reality and eSports in the U.S. Continue reading PwC Forecast Points to Growth in Gaming, VR and eSports

Plex Includes Live TV, Nvidia Shield Aims to Be Best Partner

Plex just announced that it is allowing users to not simply record TV programs, but watch live TV from broadcast stations. Originally launched as a company that allowed users to organize their media, Plex introduced its DVR feature last fall, initially requiring a digital antenna and HDHomeRun digital tuner. The company also now supports digital tuners from other vendors, such as those from Hauppauge and AVerMedia, among others. Nvidia’s Shield software also now supports Plex’s DVR and Live TV capabilities. Continue reading Plex Includes Live TV, Nvidia Shield Aims to Be Best Partner

Mary Meeker Delivers Her Annual State of the Internet Report

Kleiner Perkins Caufield & Byers partner Mary Meeker delivered her annual Internet trends report at last week’s Code Conference in California. This year’s presentation featured 355 slides and a new section on healthcare. Among the key takeaways: global Internet users reached 3.4 billion in 2016 (46 percent of the world’s population, more than double the number from 2009); digital advertising jumped 22 percent to $73 billion; worldwide smartphone growth is slowing; China is the new leading market for interactive gaming; Apple, Alphabet, Amazon and Facebook are collectively worth $2.4 trillion, while seven of the next 16 top tech firms are Chinese companies such as Alibaba and Tencent. Continue reading Mary Meeker Delivers Her Annual State of the Internet Report

Netflix’s Hastings Says Streaming Can Coexist With Theaters

Netflix chief executive Reed Hastings thinks it’s a win-win for movies to play in theaters and stream to the home, comparing the former to going out to dinner, and the latter to cooking at home. Saying it is “inevitable that the current window system breaks down,” Hastings believes that audiences will still pay for the communal experience of a movie theater. He also stated that, although he had argued for net neutrality in the past, he currently believes it is not Netflix’s primary battle anymore. Continue reading Netflix’s Hastings Says Streaming Can Coexist With Theaters

Breakthrough Could Triple Resolution for TVs, Smartphones

University of Central Florida researchers have developed a technology that could triple resolution for TVs, smartphones and other devices. On today’s video screens, color is produced by red, green and blue subpixels for each of the many thousands of pixels. UCF’s NanoScience Technology Center has discovered a way to, instead, tune each subpixel through differing electrical voltages, enabling them to turn a red subpixel blue, for example. That means subpixels are no longer necessary to display full RGB color. Continue reading Breakthrough Could Triple Resolution for TVs, Smartphones

TV Holds Top Spot, While Smartphone Adoption On the Rise

According to new research figures, TV still holds the top spot in tech devices. The Consumer Technology Association reports that 96 percent of U.S. homes have at least one television, while 80 percent have a smartphone. However, the total number of TV sets — 308 million — was down 3 percent, while the number of homes with smartphones jumped six percent over the previous year. DVD/Blu-ray players dropped 7 percentage points and relinquished the No. 2 spot to smartphones. Not surprisingly, the majority of most popular tech devices are products that feature screens. Meanwhile, ABI Research predicts that HDR TV shipments will reach 245 million units in 2022. Continue reading TV Holds Top Spot, While Smartphone Adoption On the Rise

Nielsen Research Suggests Consumers Still Using Their TVs

According to Nielsen, U.S. consumers may be cutting the pay-TV cord, but they are still using their televisions. “The measurement firm found that 92 percent of all viewing among U.S. adults (those 18 and older) still takes place on the TV screen,” reports TechCrunch. The Q4 2016 data “compares TV screen-based viewing to viewing on PCs, tablets, smartphones, and other TV-connected devices like game consoles and streaming players such as the Apple TV, Chromecast, Roku and others.” Time viewing content on TV represented 82.1 percent, while time using TV-connected devices accounted for 10.2 percent. Continue reading Nielsen Research Suggests Consumers Still Using Their TVs

Facebook Inks Deals With BuzzFeed, Vox for Video Content

Facebook has inked deals with millennial-focused news and entertainment publishers ATTN, BuzzFeed, Group Nine Media, Vox Media and others to produce original programming for its upcoming video service. The social network will pay up to $250,000 per episode for long-form scripted shows, which it will then own, and up to $35,000 for shorter videos, for which creators will receive 55 percent of ad revenue (both formats will carry advertising). The video initiative is expected to position the platform in competition with YouTube Red, Snapchat’s Discover, and even traditional TV networks. Continue reading Facebook Inks Deals With BuzzFeed, Vox for Video Content

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