Facebook Commits to Banning Discriminatory Targeted Ads

Facebook will stop allowing marketers to target advertisements based on housing, jobs or credit to people of a specific race, gender or age group. Federal law bans discrimination in these three areas, and Facebook’s changes would put the company in compliance. The move is also part of a settlement of several lawsuits opposing the practice. The American Civil Liberties Union, National Fair Housing Alliance and Communications Workers of America are among those that have sued Facebook over biased targeted advertising. Continue reading Facebook Commits to Banning Discriminatory Targeted Ads

France Slated to Impose Tax on Digital Companies’ Revenue

The French government introduced a three percent tax on the revenue of technology companies such as Google and Amazon that offer e-commerce or targeted advertising in France. Experts estimate that the tax could reap “billions of dollars” from Silicon Valley companies. The tax is also likely to come up as a topic of conversation in U.S. and European talks, convened by the Organization for Economic Cooperation and Development (OECD), about corporate taxes in the digital age. Europe is pushing to tax Silicon Valley companies on profits made there. Continue reading France Slated to Impose Tax on Digital Companies’ Revenue

Mark Zuckerberg States Intent to Upend Facebook’s Basics

Mark Zuckerberg, who runs Facebook, Instagram, WhatsApp and Messenger, stated his intent to focus on private and encrypted communications that can be deleted after a certain amount of time. This new goal is opposite the originally stated purpose of Facebook, which was built around public posts in what he said would resemble a digital town square. Zuckerberg said the first step towards this new goal for Facebook would be to integrate Instagram, WhatsApp and Messenger, to enable cross-application messaging. Continue reading Mark Zuckerberg States Intent to Upend Facebook’s Basics

Facebook Hit with FTC Complaint on Children’s In-App Buys

Seventeen groups, including Common Sense Media, Campaign for a Commercial Free Childhood and the Center for Digital Democracy have filed a complaint with the Federal Trade Commission, claiming that Facebook has deliberately duped children into making in-app purchases on games including “Angry Birds,” “PetVille” and “Ninja Saga.” The purchases were often made without parental permission, and Facebook makes it “nearly impossible” for parents seeking refunds. The accusation originates in a 2012 class-action lawsuit. Continue reading Facebook Hit with FTC Complaint on Children’s In-App Buys

The Industry Built Upon Analyzing, Selling Your Location Data

Location data has become big business. According to recent research from The New York Times, at least 75 companies receive reams of precise, anonymous location data from apps with enabled location services. Some of these companies state they track up to 200 million mobile devices, to collect such data, which they sell, use or analyze for customers such as advertisers, retail companies and financial outlets including hedge funds. The location-targeted advertising industry is valued at $21 billion this year. Continue reading The Industry Built Upon Analyzing, Selling Your Location Data

Pandora Launches Beta Version of Podcast Genome Project

With over half-a-million podcasts today, discoverability is often difficult for consumers. To make the process easier, Pandora has come up with its algorithm-based Podcast Genome Project, first announced a year ago and just released in beta. Pandora rose to success with its initial Music Genome Project, and the Podcast version is similar, in that it uses more than 1,500 tags to create a recommendation engine. Also similar to the Music Genome Project, the Podcast Genome Project relies on humans as an adjunct to the algorithms. Continue reading Pandora Launches Beta Version of Podcast Genome Project

NBCU Testing Machine Learning Tool for Better Ad Placement

NBCUniversal introduced its Contextual Intelligence Platform, a machine learning-powered tool that places ads in the most relevant spots across its many media properties. The tool examines program scripts, closed captions, and visual descriptions of the program and ads to find the best moment for an advertiser’s spot. The tool also relies on proprietary algorithms to gauge the emotionality of each scene. NBCU is beta-testing the system with three to five advertisers, and plans to release it in early 2019. Continue reading NBCU Testing Machine Learning Tool for Better Ad Placement

AT&T’s Ad Unit Xandr Revs Up to Offer Targeted Advertising

AT&T revealed its new strategy for advertising, to help monetize its $85.4 billion Time Warner acquisition. Brian Lesser, chief executive of new advertising unit Xandr (after Alexander Graham Bell) described plans to deliver ads targeting individuals and households. His argument is that the media industry needs to run ads to pay for expensive, critically acclaimed series, because revenue from subscription services isn’t enough. Xandr consists of recent purchase AppNexus, AT&T Adworks and its other adtech services. Continue reading AT&T’s Ad Unit Xandr Revs Up to Offer Targeted Advertising

New California Privacy Bill Leads to Concern Across Industries

Since California passed the consumer privacy bill known as AB 375, numerous tech companies, trade associations and lobbyists have been pushing for changes before it goes into effect in January 2020. The strict law was passed quickly to fend off an initiative from Californians for Consumer Privacy, which wanted to put the issue on the ballot. Now, with a few days left in the legislative session, lawmakers in California may vote on a replacement bill, SB-1121, that could substantially change the intent of the original law. Continue reading New California Privacy Bill Leads to Concern Across Industries

Google Ad Sales Flourish Over Small Exchanges Post-GDPR

Since the European Union’s new GDPR privacy law took effect, Google is prospering; the company has gotten individuals to sign off on targeted advertising at much higher rates than other online ad services. Because of that, Google’s DoubleClick Bid Manager (DBM), a tool ad buyers use to purchase targeted online ads, is now directing more ads to its own marketplace rather than smaller ad exchanges because Google says it can’t verify that smaller firms have gotten consent of individuals who will see the ads. Continue reading Google Ad Sales Flourish Over Small Exchanges Post-GDPR

EU Data Law Soon Goes into Effect, May Spark Privacy Debate

On May 25, the European Union’s General Data Protection Regulation (GDPR) goes into effect. Although the law bans companies from forcing its users to give up personal data as a condition of service, it allows for exceptions, such as when the information is necessary to fulfill a contract. Those exceptions are the new battlefield over privacy issues, including what “freely given” consent means. At the crux is “behavioral advertising,” worth billions of dollars annually, that targets users based on their Internet activity. Continue reading EU Data Law Soon Goes into Effect, May Spark Privacy Debate

Google Creates a Unified Corporate, Consumer Gmail Policy

Google has just standardized its Gmail policy, saying it will no longer scan the user emails of its free consumer service in order to serve targeted ads. The company adopted this policy with its G Suite corporate customers’ emails, and now adds its consumer service to avoid confusion and create a single policy. Google says the new policy, which will impact 1.2 billion consumers, will become active later this year. The company will continue to serve ads, but will draw data from YouTube or search rather than emails. Continue reading Google Creates a Unified Corporate, Consumer Gmail Policy

FCC Approves Broadband Subsidy Plan, Looks at Privacy Rules

The Federal Communications Commission on Thursday approved a $9.25 per month subsidy that will bring broadband Internet to millions of low-income families. Three out of the FCC’s five commissioners voted for the subsidy plan, which is part of a reform of the Lifeline program and the latest FCC effort to treat broadband as a public utility. The subsidy for broadband comes at a time when high-speed Internet has become indispensible for school homework, finding and keeping employment and other essential tasks. Continue reading FCC Approves Broadband Subsidy Plan, Looks at Privacy Rules

NBCUniversal Integrates Data Platforms to Hone Ad Targeting

Comcast’s NBCUniversal opened a new division, Audience Studio, to make it easier for advertisers to use data to target audiences across TV, digital and social media. Headed up by data platforms/strategy executive Denise Colella, Audience Studio brings together four different ad buying products that NBCU has unveiled over the past few years. The company is also debuting a new data management platform, that lets advertisers match their own data with NBCU and third party data to create specifically targeted campaigns. Continue reading NBCUniversal Integrates Data Platforms to Hone Ad Targeting

FX Networks Prez: 2015 or 2016 Will Be Peak TV in America

In 2014, there were more than 370 scripted TV series, including those that were delivered by streaming. This year, say the experts, that number could top 400. We’re living in a Golden Age of TV as viewers have a wealth of choices among all genres. But can this level of production be sustained? Are there enough viewers to keep numbers up for so many TV shows vying for dominance? Is there enough creative talent to keep writing and producing them? And is there a way for every show to make its mark in such a crowded environment? Continue reading FX Networks Prez: 2015 or 2016 Will Be Peak TV in America

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